AZ Research Partners Private Ltd. AZ ReseARch. Company. Profile. Research & Beyond. copyright AZ Research Partners

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1 AZ Research Partners Private Ltd. AZ ReseARch Company Research & Beyond Profile copyright AZ Research Partners

2 AZ Research Partners What we offer? Why AZ Research? Our experience AZ Research Partners is coming together of two fast growing research and consultancy organizations in South East Asia - imrs Advisory, India and BMI Research, SE Asia Operations spanning across Asian continents with offices across India, Indonesia, Malaysia, Sri Lanka, Singapore, Hongkong, Bangladesh & Japan Full fledged Market consultancy firm with Market Research, Market Intelligence & Design services copyright AZ Research Partners 2

3 Values we stand for Flexible Approach Fastest project turnaround Partnership Approach Actionable Insights Our mission Enabling our clients to build valuable customer relationships through superior consumer insights copyright AZ Research Partners 3

4 Research & Beyond Complete solutions for all your marketing information needs Primary Research Consultancy Services copyright AZ Research Partners 4

5 Primary Research all methodologies AZ Research presents all formats of traditional research Primary Research We provide primary research services across methodologies Quantitative research - including higher order statistical analysis, multivariate analysis etc Qualitative research all forms, including SILO, creative thought-shops, qualitative diaries, semiotic analysis, ethnography etc Hybrid research best of both worlds Difference lies in our approach - Overriding philosophy of primary research at AZ Research is Audience Focus. We do not believe in fitting target audience constraints into model needs copyright AZ Research Partners 5

6 Consultancy Services Business intelligence Have you noticed that one of your competitors has shown a growth despite category drop? Do you feel that the trade favours competition? Monitor the market & its trends Know what your competitors are doing / how they are coping with a specific issue Know what your trade feels and pushes Know how competition handles trade margins, relationships etc Consultancy Services AZR offers business intelligence services to answers questions listed above so as to equip you to formulate business strategy copyright AZ Research Partners 6

7 Recipe for Success Our Infrastructure Full coverage in SE Asia India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal, Bangladesh, Singapore and Hongkong Set up in India: 4 full fledged revenue centers 4 zonal field offices 21 non-travel field centers Additionally, can organize local teams on call 35 centers in India 100 strong centralized Analysis set up in Bengaluru with 24/7 operations copyright AZ Research Partners 7

8 Our Management Setup Sujay Misra Managing Director Over two decades of marketing research & consultancy experience. Experience across agencies like IMRB, ORGMARG, Blackstone & imrs Expert in developing & using new projective techniques where traditional techniques cannot deliver Maria Azlan CEO, BMICG She is passionate about all consumer research and specifically communication research. She brings in an experience of handling brand communication research across countries, including in India She brings in a multinational perspective to research and a fresh approach Shubhra Misra Director Alumini of IIM Lucknow - has worked across marketing companies like Titan Industries, Duncan Industries, Tata Tea & also in research agencies like ORG MARG, Blackstone and IMRS Advisory She brings with her a blend of expertise on research services and marketing perspective Inu Machfud R BMICG Inu Machfud R, a post graduate from Prasetiya Mulya Business School majoring in Marketing. He is a Research advisor on PPSDM human resource and psychology consultant now & heads research at BMI Research and is Member of BMI Consulting Group, Jakarta Kuala Lumpur copyright AZ Research Partners 8

9 Our Advisory board Abhijit Mazumdar 34 years of experience with Multinational Corporations, the last 20 yrs being with the Tata Group (Director marketing on the board) Brings in a wide experience in marketing in different Geographies both in Indian and international markets Rahul Tandon Rahul is a post graduate from Indian Institute of Management, Ahmedabad He has worked in Blowplast & HLL. Post that he headed marketing in TDV as Executive Director. Cyriac Joseph Cyriac started his career in UB. Later formed one of the most successful companies in retail called Retail Management consultancy. Post stints at Gillette, TATA Tea he then moved to social sector long stints in CRY and Green Peace. Naresh Gupta Naresh started his career in SAMIR which is an independent Market Research division of Mudra Communications Ltd. He has worked across agencies in brand planning function & currently working as National Head Planning in Cheil India. copyright AZ Research Partners 9

10 AZR Healthcare AZR Healthcare is headed by Shubhra Misra, who is a Director at AZR and has more than 15 years of research experience. She is from IIM Lucknow and has worked as a market researcher in pharmaceutical space for last 10 years. Dr Satish Naik works as a consultant with AZR Healthcare and is the domain knowledge head. He is an MBBS from Grant Medical college, Mumbai and is a Post Graduate in Diabetology from Chennai. He is a regular columnist in various periodicals and has written more than 2000 articles. He is also a regular speaker at national and international conferences. Dr. Naik is part of the team which created national health guidelines ( promoted by Ministry of Health Govt of India) AZR Healthcare has a trained team of 20 researchers who are well versed in pharmaceutical space and are trained to conduct expert interviews and FGDs across TAs copyright AZ Research Partners 10

11 AZR Healthcare Brands in pharma & health care have 3 differentiated dimensions in both OTC and Rx sectors: 1. Care, Cure & Well being dimensions 2. Organoleptics dimensions 3. Image dimensions These are perceived & articulated differently by the key stakeholders that participate in the category, namely 1. The Doctor 2. The Pharmacist 3. The Patient 4. The healthcare institutions Healthcare cell at AZR takes into account all dimensions across all the key stakeholders prior to proposing, conducting or reporting on a research Resulting a output that is sensitive & actionable copyright AZ Research Partners 11

12 Our experience in healthcare space Key clients Sectors worked in AstraZeneca Pfizer Indegene Aventis Ranbaxy Kaya Skin Clinic Hinduja hospitals PSI CNS & PNS Cardio vascular Gastro-intestinal Endocrine Respiratory Reproductive / female healthcare Urinary Orthopedics Skin & peripherals Oncology copyright AZ Research Partners 12

13 Types of research handled We have handled projects encompassing all grades of research requirements through the lifecycle of a health care brand We have intensively studied the Indian medical fraternity, Chemists & Patients across different health care categories Giving an indicative list of types of projects handled Research amongst Medical fraternity Research amongst Patients Research amongst Pharmacists Research amongst health care institutions Prescription practice & Outlook Segmentation Concept evaluation & potential estimation Insight generation for new brand launch Detailing aid Optimization Brand health / equity study Price sensitivity Need gap analysis Brand equity studies Concept evaluation Usage & Attitude studies Delivery Format preference Price sensitivity Tertiary Sales / Retail audits Promotions mapping Shelf space & placement mapping Mystery shopper Brand equity Role of pharmacist in various sectors Potential & Occupancy checks Mapping of Patient flow Estimation of Service quality copyright AZ Research Partners 13

14 AZ Research Partners Private Ltd. ContaCt us Z-Research/ anies/ Research & Beyond copyright AZ Research Partners For latest updates, follow us on: