IMPULSE CONSULTING Ltd
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1 IMPULSE CONSULTING Ltd Training & Development Program Octobre 2012
2 Acute Insights For Increased ROI We provide ad-hoc basic to advanced Trainings that can fit from inductions to executive coaching for... Rx Sales Force (Medical Reps) OTC Sales Force Product & Brand Managers First Line District Managers Commercial Teams Marketing Teams Planning, Strategic or support functions 1
3 Induction Training Induction trainings provide, in record timings, the basic must know for all functions These 1-day trainings are ideal as induction programs for new hires, at the moment of functional change, or as required, on need-bases. The agenda and contents are designed to provide extensive and comprehensive insights in the methodologies, processes and practical knowledge that allow the attendees to have an overall view on the area of interest. The induction trainings are self-contained, yet can be used as building-blocks, combined to create and shape a tailored program. These trainings are classroom based, and combine theory with real market examples and situations. 2
4 A Complete Tool Box to Start with Our Marketing Induction Trainings will help your teams to leapfrog or quick start projects, or to regain creativity Marketing principles and marketing in the Life Sciences world Strategy & buyer behaviour for marketing Team Ad-hoc pharmaceutical market research studies. Qualitative moderator s training - techniques and methods Basic Finance for marketing Team Basic advertising & communication methods Launch readiness process for new products Incentive compensation planning & objective setting Alternative sales models 3
5 Being Commercial Focused Our Commercial Induction Trainings will provide your group with best practices to kick off operations smartly commercial operations basics: responsibility, reporting, tasks, control, measurement and planning Profiling, segmentation & targeting sizing & structure for commercial operations (retail) sizing & structure for commercial operations (hospital territorial alignment reporting & dashboards: from CRM to CLM Product responsiveness Commercial operational audit process 4
6 Advanced Sessions for Better ROI Advanced Trainings provide individuals with hands-on deep knowledge and case-studies experience on particular areas These 2 to 3 day trainings on very specific subjects are design for individuals who need or want detailed process, know-how, or deep insights into methodology, project management or more intensive knowledge. The agenda and contents are designed to provide intensive and applicable insights based upon examples, cases studies and role plays that allow the attendees to realize the impact of each factor and decision under study. The advanced trainings can be combined to create and shape a curriculum for an specific function or individual. These trainings are classroom based, and are highly interactive, requiring participation by the trainee, including some evening work. 5
7 IMPULSE CONSULTING Our Advanced Marketing Trainings will make a step change in the efficiency of your people Creation of holistic marketing plans Evidence-based marketing & commercial decisions Portfolio Management Project financial control for marketeers Advanced Marketing & Advertising techniques Advanced market research techniques. Launch excellence project management Forecasting models Competitive strategy 6
8 IMPULSE CONSULTING Our Advanced Commercial Trainings will provide your teams with a solid base to operate at maximum effectiveness FLSM 360 best practices Advanced SF training Sizing & Structure of Organizations Advanced sales Techniques Incentive compensation planning & objective setting Alternative commercial models Reporting & control of operations Targeting & implementation Change management & organizational design 7
9 IMPULSE CONSULTING Our core strength is our people You will be supported by a network of senior professionals, each one of them with more than 10 years experience, having worked on the most important consulting houses, as well as in industry. All of them will provide input, network and knowledge into your project. After all these years, we have not lost a bit of our lateral and alternative thinking. Our clients remind us of that every other day. That is our additional value to you. We challenge the status quo and provide you with alternative opportunities. Try us! 8
10 A Strong Expertise Philippe Mauberna, Founder & Director of Impulse Consulting, has over 18 years of experience in a wide range of senior positions in Finance, Marketing and General Management in Life Sciences and Service Companies across Europe Contact : Cell : philippe.mauberna@impulseconsulting.eu Impulse Consulting Ltd, Reg , 28 Gamnel, Tring Hertfordshire, HP23 4JL England 5 Synthesis 31/10/2012
11 Philippe Mauberna Competencies Project & Change management Planning & Reporting Financial Analysis Process Implementation Business case and benefit tracking Sales Force Effectiveness (CRM) EBIT optimization & Turnaround Field of Intervention Life Sciences Telecom & IT Fast growing Organization Profile MBA ISG (Finance & Management) INSEAD Managers Program Seasoned senior executive with +18 year of experience in multicultural environment English & French fluent 8 year in expatriation (UK, Saudi Arabia, South Africa) Major references Commercial Effectiveness Internal Training Program for Commercial Teams (KAM, Marketing academy) Sales Force Effectiveness (targeting, selling skills ) Product launch (Strategy, Market studies, KPI s, ) Merger process and follow-up Project Steering Implementation of Legal & Financial milestones Turnaround process & Cash Optimization Implementation Financial Departments &associated Processes Business Plan implementation & US GAAP / SOX Reporting Management of European Procurement Project Team support during Change Process Various ERP implementation Management of EMEA CRM implementation Project over 20 Affiliate (Specs, RFI-RFP, Pilot) Financial ERP (SAP Finance, Sun) & Reporting (Veeva, Cegedim) Business Development Business opportunities analysis Professional Experiences General Manager for a private equity backed spin off chemical site Life Sciences Principal at CapGemini Consulting Astellas Pharma Senior Director, Market Planning & Commercial Effectiveness EMEA (UK) CFO(France) Consulting & Engineering companies Financial Manager(Dendrite, Ubitrade) Controller(Thomson, Sofrecom, France Telecom Group)
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