Get Connected. Text SUMMIT13 to for live updates #EMSSUMMIT #EMSSUMMIT

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1 Get Connected #EMSSUMMIT #EMSSUMMIT Text SUMMIT13 to for live updates

2 Social Butterfly Giving your cross-channel campaigns wings through social media Presented by Doug Turpel Associate Director, Client Manisha Shah Director, Client Services,

3 The Conversation Prism Holistic view of the social media universe Categorized and organized by how people use each network Source: TheConversationPrism.com

4 What s the difference between the core networks? Make the world open & connected Fun & quirky way to share your life with friends through a series of pictures Connect the world's professionals to make them more productive & successful Share the things that you love Find out what s happening, right now, with the people and organizations you care about Discover and share great places with friends Collect and organize the things you love Aims to make sharing on the web more like sharing in real life

5 Social Trends % Online adults Access social media at least once per month

6 Social Trends % Online adults 65+ Access social media at least once per month

7 Social Trends % Online adults Engage in check-in activities at least once per month

8 Social Trends Billion 2012 Facebook visits Making it the top-visited website overall for the third year in the U.S.

9 Social Trends % Adults on social media Have shown support for a product, service, or company

10 #1 reason to follow a company/product is for a discount

11 Social icons in

12 Promoting social networks 100% 96% How do you display or promote social media in s? 80% 60% 40% 20% 43% 27% 35% 43% 21% 43% 21% 0% In headers or footers With banners In stand alone s With "pin it" buttons With "like" buttons With "tweet this" buttons With sweepstakes with social tieins In subject lines

13 Promoting social networks Which social networks do you display or promote in s? 100% 93% 88% 80% 60% 40% 20% 50% 22% 64% 19% 39% 6% 0% Facebook Twitter YouTube Google+ Pinterest WordPress /Blogger /other blog Instagram None

14 Facebook site visits Facebook had 8,711,148,821 visits in May 10,000,000, ,000,000,000 8,000,000,000 7,000,000,000 6,000,000,000 5,000,000,000 4,000,000, ,000,000,000 2,000,000,000 1,000,000,000 -

15 Facebook demographics Race Age 11.4% 6.5% 5.6% 76.6% 15.6% 12.6% 19.2% 13.8% 19.1% 19.6% White Asian African-American Other

16 Facebook demographics Education 100% 75% 50% 25% 0% 8.4% Less Than High School 27.8% 31.3% 32.5% High School Graduate Some College Grad College or More 100% 75% Income 50% 25% 9.8% 8.0% 8.7% 8.6% 19.2% 14.9% 30.8% 0% Less than $20,000 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 or More

17 Facebook comments Origins shares the top five favorites, as voted by their Facebook fans (plus a link to like them on Facebook so new fans can join in)

18 Social Collection Facebook comments

19 Facebook Campaigns Hyatt Postagram Mixing Direct Mail Postcards with Travel Experience

20 Social marketing Facebook Custom Audiences brings marketing and Facebook advertising together Marketers use Facebook as a channel to amplify the reach of messages and give their messages another chance of being seen by their customers

21 Facebook custom audiences

22 Instagram demographics Race Age 6.5% demographics 9.1% 12.3% 7.8% 17.9% 10.5% 74.0% 15.1% 23.5% 23.5% White Asian African-American Other

23 Instagram demographics 100% Education 75% demographics 50% 25% 0% 6.9% Less Than High School 23.2% High School Graduate 35.4% 34.5% Some College Grad College or More 100% 75% Income 50% 35.6% 25% 7.7% 7.1% 9.2% 6.8% 18.6% 14.9% 0% Less than $20,000 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 or More

24 Instagram Footlocker promotes their Instagram following with the hashtag #kickstagram Kohl s promotes an Instagram contest, where fans can share what they bought at Kohl s on Instagram for a chance to win a gift card

25 #Horchow #HolidayTraditions

26 TJ Maxx #maxxinista

27 Instagram Video &

28 Twitter demographics Gender Age 11.8% 14.7% 52.6% 47.4% 14.0% 20.7% 19.0% 19.8% Male Female

29 Twitter demographics 100% Income 75% 50% 32.2% 25% 8.7% 7.5% 8.9% 8.1% 18.7% 16.0% 0% Less than $20,000 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 or More

30 Twitter ads

31 Amy Schumer's tweets pulled into for her premiere as she was live-tweeting it via Moveable Ink Comedy Central

32 She also ran a Twitter sweeps to increase followers and engage viewers Comedy Central

33 Twitter Tweet #Sale Prominent Tweet button Great engagement tactic

34 @Radioshack Cyber Mon. #24dealsin24

35 RadioShack Cyber Monday Results Keys To Success 1. Plan for real-time 2. Listen & adapt 3. Make it easy to participate #24dealsin24

36 RadioShack Cyber Monday 24 online deals, each lasting only one hour on the website Dynamically switch products in the every hour to match the website deal Leveraging Movable Ink s Web Crop feature

37 Retweeted or shared almost 16,000 times on Twitter Oreo Blackout

38 Twitter lead gen Cards

39 Pinterest demographics 66.9% Gender demographics 33.1% 10% 14% 14% 19% Age 22% 21% Male Female

40 Pinterest demographics 100% Education 75% 50% 25% 0% 6.5% Less Than High School 22.5% High School Graduate 33.2% 37.8% Some College Grad College or More 100% Income 75% 50% 36.9% 25% 6.7% 6.2% 8.6% 8.6% 17.5% 15.6% 0% Less than $20,000 $20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 or More

41 Pinterest

42 Pinterest Rich Pins Allows Pinners to act on products they love Automatically updates details like prices & availability

43 Pinterest & Nordstrom Highlighted popularity of products by tagging store items with the Pinterest logo It s one way of trying to tell consumers: This is popular, and here s how we can prove it to you!

44 Tumblr Overview More than 128 million people worldwide see Tumblr blogs every month (54 million U.S.) 125,000 new sign-ups every single day Tumblr serves 16 billion page views every month 50 million Tumblr blogs, 2 million new blogs every month

45 Tumblr demographics Gender Age 63.9% 36.1% 11.4% 17.6% 8.2% 22.9% 16.2% 23.8% Male Female

46 Tumblr

47 Foursquare

48 Foursquare

49 Post-purchase social share Do you encourage social sharing at or after checkout (for example pin or tweet your purchase)? Yes, 15% No, 85%

50 Post-purchase social share

51 Social newsletters

52 #EMSsummit

53 Thank you

54 Snaps! Contests Picture app that allows attendees to take pics with Dana and other Summit characters Prize: $ poker chip Instagram Tag us and Summit in pictures to win Live mobile vote using Archer technology Prize: $100 poker chip Twitter Tag us and hashtag Summit Most Insightful Tweet wins Prize: $100 poker chip

55 Social sharing icons

56 Social Universe Social Bookmarks (StumbleUpon) Wisdom of Crowds (Reddit) Comment/Reputation (Disqus) Q & A (Quora) Pictures (Flickr) Livecasting (Livestream) Virtual Worlds (SecondLife) Wiki Music (Last FM) Social Commerce (Groupon, BV) Blog Platforms (Tumblr) Social Curation (Flipboard) Streams (Twitter) Events (EventBrite) Video (Vimeo) Location (Foursquare) Business Networking (LinkedIn) Listening & Targeting (Trendrr) DIY Custom Social Networks (Ning) Forums Nicheworking (Yammer) Reviews & Ratings (Yelp) Social Networks (Facebook)