Want to learn more about Virtual Race Bags? Visit our website: offer Placement Guide

Transcription

1 Want to learn more about Virtual Race Bags? Visit our website: offer Placement Guide

2 1 Introducing the ultimate Digital goody bag What is a digital goody bag by Virtual Race Bags? Virtual Race Bags provides a digital goody bag that is customized for running, triathlon, cycling and other endurance events. Event participants are invited to claim their Virtual Race Bag for an event immediately prior to and following the event to receive unique, exclusive offers, discounts and educational information. Why does a digital goody bag work? Unlike most online media placements your Offer IS the content Exclusive access to highly engaged audience who expect your marketing messages Participants have a limited window of time to claim their goody bags Relative to other forms of digital marketing, digital goody bags from Virtual Race Bags typically deliver 10x the engagement! Relative performance comparison of various types of digital marketing media Virtual Race Bags Web Banner Ads Sponsored Virtual Race Bags, Inc. All rights reserved. Virtual Race Bags is a registered trademark of Virtual Race Bags, Inc. 1

3 2 Experience the Virtual Race Bag How does a Virtual Bag work? How is the bag delivered? Invites Event Website Participating in the Virtual Race Bag gives you the opportunity to place offer messages inside the bag reaching all participants in the event. 1 Premium Offers & Marketing Messages Exclusive placement for discount or transaction based offers, and special educational messages. 2 Standard Offers & Marketing Messages Traditional discount offers and educational messages. 3 Sponsor Logos Logos linked to sponsor websites. The Virtual Race Bag is shared with every event participant and access is provided by two different methods. Invitations Participants receive invitations with a callto-action to claim their Virtual Race Bag both before and after the event date. Event Website The event website shares promotional information on their site and connects to the Virtual Race Bag through a direct link to the goody bag. A digital goody bag by Virtual Race Bags delivers exceptional performance up 75% 100% to Participants claim & visit their race bags Participants who claim & visit their bags see your offer up to 60% Participants who view your offer will claim your offer 2012 Virtual Race Bags, Inc. All rights reserved. Virtual Race Bags is a registered trademark of Virtual Race Bags, Inc. 2

4 3 Proven Marketing Performance Get exclusive access to an attractive audience of active influencers Participants in endurance events represent a highly attractive group of people purposely focused on living an active lifestyle Key Demographics Concentrated volume of runners Typically 50/50 male/female Core age range 35 to 45 years old Highly educated audience Disposable income over $80k Active influence on peer groups Sponsors & Advertisers receive robust metrics on the performance of their offer after the event and the digital race bag is closed Overall Performance The visitor activities inside the race bag are tracked producing performance statistics which help you as the advertiser determine return on investment (ROI) on your race bag offer placement with the event Virtual Race Bags, Inc. All rights reserved. Virtual Race Bags is a registered trademark of Virtual Race Bags, Inc. 3

5 Visit the Offer Builder and Get Started! Creating & Submitting your placement Select Offer Type Create Placement Submit Placement Simply select the type of offer you want to place in the digital race bag. Follow the instructions to prepare the materials for your placement. Submit your placement to the support team at Virtual Race Bags. You will create and submit all offer placements using the Offer Builder tool. By using this tool you can create an offer with either a simple logo and image or professionally designed artwork. The event will share a special link to the offer builder via , contact them for details. If you have any questions during the process our Virtual Race Bags support team is available to help. Contact customer support by calling extension 4 during the hours of 9am to 6pm EST Monday - Friday.

6 1 Determine & Select Your offer type Claim Offers Traditional & Online Discount Offers Educational Offers Advertisements & Social Media Campaigns 2012 Virtual Race Bags, Inc. All rights reserved. Virtual Race Bags is a registered trademark of Virtual Race Bags, Inc. 5

7 2 Claim Offers // Placement requirements What is Required? Traditional & Online Discount Offers 1 Logo Create and share your logo (72dpi, jpeg format) 2 Your Company Name The title of the offer is your company name 3 Offer Description Share a short description of your offer (ie: Enjoy 20% off your next purchase - max 40 characters) 4 Offer Image Create and share an image or artwork file sized to 7.5 wide x 5.5 height (72dpi, jpeg format) 5 Call to Action Text Tell visitors how to engage your offer (see example above - max 200 characters) 6 Offer Expiration Date 7 Offer URL (Link to site or online store) 8 External Links Help viewers learn more about your company by including links to Website, Facebook & Twitter! Offer Promo Code Create a special offer code (online offers only) This example depicts how an offer detail page displays and is generated by our system using the items you provide from this list of requirements. The race director, advertiser or advertising agency submitting artwork assumes full liability for all offer/coupons and/or artwork of any type placed in a Virtual Race Bag for any event and assumes full responsibility for any and all claims, expenses, or loss resulting from offer/coupon and/or artwork of any type s content Virtual Race Bags, Inc. All rights reserved. Virtual Race Bags is a registered trademark of Virtual Race Bags, Inc. 6

8 3 educational Offers // Placement requirements What is Required? Advertisements & Social Media Campaign Offers 1 Logo Create and share your logo (72dpi, jpeg format) 2 Your Company Name The title of the offer is your company name 3 Offer Description Share a short description of your offer (ie: Join us for a wonderful celebration - max 40 characters) 4 Offer Image Create and share an image or artwork file sized to 7.5 wide x 5.5 height (72dpi, jpeg format) 5 Call to Action Text Tell visitors how to engage your offer (see example above - max 200 characters) 6 Offer URL (Link to website) 7 External Links Help viewers learn more about your company by including links to Website, Facebook & Twitter This example depicts how an offer detail page displays and is generated by our system using the items you provide from this list of requirements. The race director, advertiser or advertising agency submitting artwork assumes full liability for all offer/coupons and/or artwork of any type placed in a Virtual Race Bag for any event and assumes full responsibility for any and all claims, expenses, or loss resulting from offer/coupon and/or artwork of any type s content Virtual Race Bags, Inc. All rights reserved. Virtual Race Bags is a registered trademark of Virtual Race Bags, Inc. 7