Leveraging LinkedIn Managing Your Business in the 21 st Century. Presented by: Steffan Pedersen
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1 Leveraging LinkedIn Managing Your Business in the 21 st Century Presented by: Steffan Pedersen June 2016
2 UGA 13 Grad Digital Object 9 + player, volunteer, ½, love to travel and 2
3 2002: Started in a living room 2003: Launched in May 2011: Goes public Today: 433M+ Users 8 offices in USA, 30 global 24 languages 9,700 employees Revenue: 1) talent solutions 2) marketing solutions 3) premium subscriptions. 3
4 The numbers. 433M Users Worldwide 106M MAU globally, 37.2M in USA 2 new members/second 17 min. per user/month 3x conversion rate of Facebook & Twitter Biggest Growth: Students and recent graduates #1 social referrer for web traffic #20 Top Site in USA: Wikipedia, Fox News, PayPal 4
5 Global adoption, worldwide reach. Top USA 128M+ 2. India 35M+ 3. Brazil 25M+ 4. China 20M+ 5. UK 20M+ 6. Canada 12M+ 7. France 11M+ 8. Italy 9M+ 9. Mexico 8M+ 10. Spain 8M+ 5
6 June 16: Acquired by Microsoft $26B Implications Microsoft Dynamics CRM / Lynda / Bing Limited 3 rd Party access to API Embed with Skype, Outlook, Access Connective Tissue : MSFT Cloud, AI, Mobile & Social 6
7 So, how can we leverage LinkedIn? 7
8 5 Steps to Employee Engagement 1. Build the program 2. Communicate goals 3. Incentivize with benefits 4. Audit profiles 5. Outline content 8
9 Step 1: Build the Program Find your leader(s)! Motivational marketer Digital native Passionate about social LinkedIn power user Next: Roll out in small clusters 9
10 Step 2: Communicate Goals Communicating Goals New followers/customers Professionalism Thought Leaders / SME s In a way everyone understands Method Use internal systems, threads, or weekly meetings. 10
11 Step 3: Incentivize with Benefits Participation Benefits: Personal Professional Internal Bonuses Profit-sharing Recruiting Company Socials Company Culture 11
12 Step 4: Profile Audits Optimize profile: Vanity URL Professional picture Experience & Skills Connections > 500 Endorse & Recommend Groups + Follow Co s Publish company content Don t overload them with too much extra work! 12
13 Step 5: Outline Content Two way conversation Know your audience Consider a mix of blogs, images, and video Place Share reminders in the calendar weekly Good: Clear, Concise, Multimedia, Industry-Relevant Bad: Irrelevant, Long Form, Poor Timing, Text-Only 13
14 Case Study TotaLand Technologies Identifying & Nurturing Prospects, Winning New Business 14
15 Event engagement & lead nurturing See you guys there! 15
16 LinkedIn Publisher 16
17 Teaser Post, Driving Web Traffic 17
18 Build a Library of Brand Content 18
19 Become the expert & educate your prospects! 19
20 Consider Maslow s Hierarchy Highly Engaged / Actualization Inspiring others ;<15% reach this level Engaged / Importance Achiever; vital part of business Almost Engaged / Belonging Proud, but not vocal Not Engaged / Security Bare minimum to survive Disengaged / Survival Here for the $ 20
21 Questions? 21
22 Resources SlideShare Presentations: Social Media Boot Camp LinkedIn Guide Sheet LinkedIn Tips & Tricks Mastering LinkedIn: About LinkedIn
23 Credits DMR Stats, LinkedIn statistics: Forbes: LinkedIn acquired by Microsoft: Various stats, About LinkedIn: Microsoft / LinkedIn acquisition, Benedict Evans: Quantcast: Monthly US users data: MSFT / LinkedIn acquisition info: Maslow s Hierarchy of Needs influences employee engagement: Hierarchy image: Employee Engagement notes + picture: All other images, stock free from Pixabay: 23
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