10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING

Transcription

1 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING

2 At Open Colleges, we are passionate about helping people from all walks of life to achieve their aspirations and dreams. For more than 100 years, we have been opening opportunities for people in all industries. Today, Open Colleges is blazing a new trail in online education becoming leader in next generation learning.

3 Why study with Open Colleges? FLEXIBLE Freedom study where you want, when you want ONLINE Our courses and learning materials have been designed specifically for online learning VIRTUAL CAMPUS OpenSpace provides you with opportunities to interact with trainers and students SUPPORT Our dedicated Student Support Team is there to help you every step of the way NATIONALLY RECOGNISED Many of our courses are nationally recognised and meet professional licensing or registration requirements INDUSTRY PROFESSIONALS Our trainers are industry professionals with experience in supporting online learning students Opening Opportunities

4 SOCIAL MEDIA ROLES HAVE INCREASED BY 20% EVERY YEAR SINCE 2012.

5 Course overview 10118NAT Diploma of Social Media Marketing COURSE NUMBER E1198IN Learn to harness the power of social networks for marketing and brand awareness with the 10118NAT Diploma of Social Media Marketing. Created by industry leaders, including members of Forbes Top 50 global social media experts, this Diploma will give you the cutting edge skills and foundational knowledge you need to succeed in social media s exciting and dynamic landscape. Why study this course? The Diploma of Social Media Marketing will give you the expertise and qualification to work in this exciting industry, and with direct entry, you don t need any experience in marketing or social media to start your studies. The course is specifically tailored to take you from beginner to expert with skills and knowledge that can be immediately applied to work and business situations. Created by social media gurus from Australia, USA and the UK, the social media skills you ll learn will be immediately applicable in the real world. You ll be setting up and managing social media accounts across a variety of channels, and you ll graduate with an online portfolio of work that will showcase your strategic capability to employers. Open Colleges students are industry connected free membership to the Australian Marketing Institute is included.

6 10118NAT Diploma of Social Media Marketing Who is this course for? If you spend hours every week on social media, if you love to sit at the beating heart of trends, and if you have an interest in marketing, then this may just be the perfect course for you! What will you learn? At the end of this course you will know how to: > develop a digital and social media marketing strategy. > create and execute a content marketing plan. > research, design and roll out a social media network strategy for both organic and paid advertising across platforms including: - Facebook - Twitter - Instagram - LinkedIn - Pinterest - Whatsapp - Snapchat - Medium - Vine & more > master your own personal brand on social media. > craft and employ targeted marketing strategy. > develop captivating content for a range of social media. > manage social media profiles and marketing to increase brand awareness and increase revenue. > monitor and improve social media marketing effectiveness. > manage a team of social media professionals. Career outcomes Possible job titles could include: > Social Media Manager > Community Manager > Social Media Consultant > Social Media Strategist Free industry membership All students enrolled in this course receive a 12 month student membership to the Australian Marketing Institute (AMI) when they have successfully completed at least one assessment within their first month of commencement. The AMI is the leading professional membership body for marketing professionals in Australia. Our marketing Trainers and Assessors are also members of the AMI. Open Colleges is one of the leading online educators in Australia. Marketing professionals need to continuously update their skills to be successful in today s digital marketing industry. Lee Tonitto, CEO of the Australian Marketing Institute About the industry There has never been a better time to get qualified in this area. Social media marketing is booming! More and more businesses are turning to social media to harness its power, with spend in the sector growing an incredible 40% year on year. Jobs in the industry are also on the rise, with social media roles increasing by an impressive 20% every year for the past four years.

7 Created by experts 10118NAT Diploma of Social Media Marketing DEBORAH LEE (UK) Forbes Global Power Influence Huffington Post Blogger Social Media Strategist Deborah Lee is a highly sought after speaker and social media mentor due to her ability to demonstrate how the power of social media can be harnessed and used to great advantage. Recently, Deborah has been featured on the Forbes Top 20 Women Social Media Influencers list and Forbes Top 50 Global Social Media Power Influencers List. With over 170,000 engaged and active followers on Twitter, Deborah has clearly walked the walk. Deborah also regularly contributes to the Huffington Post as well as her own blog. ERIC T. TUNG (USA) Social Media Coach Trainer Speaker Consultant Blogger Eric T. Tung is regarded as one of the United States top social media minds. He regularly consults, advises, coaches and trains people on the power of social media and how it can be leveraged to help grow a business. Additionally, Eric leads social media strategy at BMC. A social media pioneer, Eric was one of the first million Facebook users and is one of the most prolific Tweeters in the US. He regularly appears in top social media rankings, including Forbes Top Social Media Talent & Twitaholics Most Followed People. As an expert in the social media space, Eric regularly speaks at some of the world s largest conferences: Social Media Marketing World, Dreamforce, Blogwell, and many more. TREVOR YOUNG (AUS) Social Media Speaker, Strategist & Advisor Content Marketing Thought Leader Author of Microdomination Trevor Young is known as the PR Warrior, a former journalist turned public relations professional who has worked in a senior capacity for some of the world s largest PR firms as well as run his own agency. Trevor has been entrenched on the front line of the communications revolution since 2007 when he first established his popular marketing blog PR Warrior, which has since been listed several times by Smart company as one of Australia s top business blogs. Trevor is also the author of the book microdomination: How to leverage social media and marketing content to build a minibusiness empire around your personal brand.

8 ANYONE CAN DO THIS; ALL IT NEEDS IS PATIENCE, DIRECTION AND FOCUS. Deborah Lee, Course Creator

9 What you need to know about this course 10118NAT Diploma of Social Media Marketing COURSE NUMBER E1198 How is the course delivered? This is an online course. This means that you will complete your knowledge and initial skills development through online learning. What is online learning? OpenSpace is Open Colleges online campus. Through OpenSpace you will: > Access your learning materials and assessments > Undertake and upload assessments > Engage and interact with your trainer > Participate in student forums and find a study buddy > Access your assessment grades and feedback > Access student support services. What learning materials are included with this course? The following resources are provided to you via OpenSpace: > Case studies > Further readings > Articles/journals > External links What about Recognition of Prior Learning (RPL)? We understand that you may already have many skills and areas of expertise that you have obtained in different ways and these are recognised through our Recognition of Prior Learning (RPL) process. Open Colleges has developed an RPL application kit for this course. The Student Handbook, available on the Open Colleges website, provides more information about our RPL process. Alternatively, you can contact an Education Advisor to discuss your RPL options. What is the duration of the course? The maximum duration for the course is 24 months. To complete this course within this timeframe, we recommend you study a minimum of 13 hours per week. This is a guide only the time taken to complete your course will depend on your level of skill and knowledge. How is the course assessed? > Knowledge tests > Demonstration/presentation > Video presentations > Projects > Written reports

10 10118NAT Diploma of Social Media Marketing What are the admission requirements for the course? Minimum age requirements Learners will need to be at least 18 years old. Education requirements There are no formal education entry requirements for this qualification. English language requirements This course requires learners to read online learner modules, undertake a range of task-driven assessments and engage in online discussions. Consequently, learners need to have an effective command of written and spoken English. As a guide we recommend that learners currently or have previously: > Been employed in a workplace for at least one year, where they predominantly use English language in verbal and written communications and/or; > Have successfully completed one year of study taught predominately in English language and/ or; > Have achieved an International English Language Testing System (IELTS) examination score of 5.5 during the past three years and/or; > Have achieved an overall pass score on our free Open Colleges Language, Literacy and Numeracy tool available on our website for a Diploma. Computing requirements You will need access to a computer and the internet and you must have intermediate computing skills. Minimum specifications for your computer are: All users: > Microsoft Office 2010 or equivalent > Broadband internet connection > 2GB of RAM > CD-ROM or DVD drive > Adobe Reader XI or equivalent > Adobe Flash Player 10 or higher Specific requirements for Windows users: > Microsoft Windows 7 or higher (Windows 8 recommended) > 1 gigahertz (GHz) or faster processor (2GHz or faster recommended) Specific requirements for Mac OS users: > Mac OS X v 10.5 or higher (Mac OS X v 10.6 or higher is recommended) > 1 gigahertz (GHz) or faster Intel processor (2GHz or faster recommended) Audio-visual requirements You will need access to a digital video recording device and/or a digital camera and associated software to save and upload video and image files to OpenSpace. Many mobile phones and smartphones include this technology. Students will need access to software to view online videos and images. Software such as Adobe Reader, Windows Media Player, Windows Photo Viewer, etc. are available as a download from the internet. Some assessments require submission of a video recording which requires a minimum of two people in the audience for simulated interaction activities.

11 10118NAT Diploma of Social Media Marketing Skill requirements To successfully complete this course, learners will require intermediate computing skills. This includes: > Creating, saving and editing Microsoft Office documents > Accessing and searching the internet > Downloading and saving documents from websites > Uploading documents through websites > Participating in online discussions > Connecting digital cameras and downloading and storing images > Compressing image files What will I obtain on completion of the course? Upon successful completion of this course you will receive a nationally recognised 10118NAT Diploma of Social Media Marketing from Integrated Care & Management Training Pty Ltd (Provider Number: 90197).

12 Modules and Units 10118NAT Diploma of Social Media Marketing COURSE NUMBER E1198IN Once you are enrolled in this course, you will receive access to the first Module, which contains the first Unit for the course. When you have successfully completed these units, you ll be given access to the next Module. Module Code Unit Title Introduction to social media marketing SMMBCM501A Plan, implement and manage blog and content marketing Content marketing SMMBCM501A Plan, implement and manage blog and content marketing Social media strategy and implementation SMMMSM502A Plan, implement and manage mainstream social media marketing strategies Beyond Facebook: growing social media channels SMMNSM503A Plan, implement and manage niche social media marketing strategies Master your personal brand online SMMBPB504A Establish and build a strong personal brand in social media marketing SMMEMS505A Plan, implement and manage marketing Marketing data analysis BSBMKG507 Interpret market trends and developments The marketing mix BSBMKG502 Establish and adjust the marketing mix Marketing financials BSBFIM501 Manage budgets and financial plans For full course competency details visit

13 OpenSpace: the most flexible way to learn 10118NAT Diploma of Social Media Marketing In OpenSpace, it is easy to find the help you are looking for, whenever you need it. Student Support Centre All your support needs in the one place. Meet the team Get to know the friendly people here to help you. Global search Find what you re looking for, fast. Explore content All new FAQs, interactive tours, video content, study tips and more. Submit a support request Anytime, anywhere and we ll direct your enquiry.

14 10118NAT Diploma of Social Media Marketing Study anywhere, anytime, on any device Are you balancing work and study and want to be able to learn on the go? Mobile and tablet friendly interact with your course content on all types of devices. Get the same high-quality experience no matter what device you re using. Study wherever you are at home, at a library or café, or on the go. Easy to navigate simple design and user-friendly interface. Customised learning dashboard track your progress, see your course stats, resume your spot from last login. Study tips and resources get help managing your time, setting goals and planning ahead. New ways to connect When it comes to studying in OpenSpace you re never alone. There s always an interactive online community you can connect to. Tailored course and assessments discussion groups ask your question to the right people at the right time. Live activity feed keep up-to-date with what s happening in your course. Message Centre get important messages and keep in touch with other students more easily. Learn as you go share thoughts or resources about your course content with other students, without leaving the page.

15 How to enrol 10118NAT Diploma of Social Media Marketing Enrolling with Open Colleges is easy Enrol online today. Just visit our website, Select your course and and enter your contact details. One of our friendly Education Advisors will be in touch to coordinate your enrolment OR Enrol by phone. Just call one of our friendly Education Advisors on Need more information? We appreciate that choosing the right course is important. If you would like to discuss your education options, please do not hesitate to call our education team on or with your questions. Are you ready to study online? If you are unsure, you can take our free online learning assessment. See global.opencolleges.edu.au/online-learningassessment for more information.