Annapurna Bhandar Yojna
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2 Government of Rajasthan Food and Civil Supplies Department Annapurna Bhandar Yojna Agreement signing ceremony between Rajasthan State Food & Civil Supplies Corporation and Future Consumer Enterprises Limited. in the presence of Honorable Chief Minister, Rajasthan at CMO on State Government is committed to provide food grains as well as Non PDS items through Public Distribution System to the common people in a transparent manner. For this purpose, Annapurna Bhandar Yojna has been launched in Rajasthan by Hon'ble Chief Minister Smt. Vasundhara Raje as first of its kind initiative in the country. Annapurna Bhandar Yojna is a public private partnership (PPP) scheme for providing multi-brand products of daily consumption at fair price shops (FPS). As per this, Public Distribution System would be modernized by providing better quality multi-brand consumer goods at competitive prices to the general public through FPS. To this effect, Rajasthan State Food and Civil Supplies Corporation and Future Consumer Enterprise Ltd. (FCEL), a
3 Future Group company, signed an agreement at the Chief Minister Office on Chief Secretary Government of Rajasthan Sri CS Rajan, Principal Secretary Food and Civil Supplies, Dr Subodh Agarwal and other officials were also present during the signing of the agreement. The agreement aims to create India s first truly modern Public-Private, Public Distribution System. Speaking on the occasion, Smt Vasundhra Raje, Honorable Chief Minister, Rajasthan said, By providing daily quality consumer goods at a fair and a competitive price, this PPP agreement with FCEL opens a new era in the history of India s Public Distribution System. Annapurna Bhandar Yojna will strengthen government s effort in bringing about a positive change and bettering the daily lives of the people of Rajasthan. Annapurna Bhandar stores will act as a rural mall for the villages of Rajasthan She also added I believe this is one of India s biggest entrepreneurship drive with 5,000 FPS dealers turning into entrepreneurs with Annapurna Bhandar Smt Raje also added that she got the inspiration of this model from a store in Tamatia (LAMPS) at Dungarpur district during her visit where she saw one store that comprised of a Ration shop, small bank, fertilizer and seed bhandar and grocery products. Presently, 6 Fair Price Shops are working as 'Annapurna Bhandar' on pilot basis in the State namely Shivaji Nagar, Kartarpura, Sindhi Colony, Chitrakoot & Bhankrota in Jaipur and GSS, Thoor in Udaipur. 'Annapurna Bhandar Yojna' is a unique example of public private partnership between Rajasthan State Food & Civil Supplies Corporation and
4 Future Consumer Enterprises Ltd. to modernize the Public Distribution System in Rajasthan. It will ensure delivery of better quality multi-brand consumer goods at a reasonable and competitive price through Fair Price Shops. The discount under the scheme will be extended to the FPS dealers and the consumers in a ratio of 40:60. There will be no profit share of Rajasthan State Food and Civil Supplies Corporation in the scheme. Initially 5,000 Fair Price Shops have been identified in the first phase as 'Annapurna Bhandar' spread throughout the State. This scheme is being implemented at every Division (Ajmer, Bharatpur, Bikaner, Jaipur, Jodhpur, Kota and Udaipur) of the State in a phased manner with lots of minimum 500 Fair Price Shops in every Division. 'Annapurna Bhandar Yojna' will expand the capabilities and potential of Fair Price Shops by sharing modern trade practices with the FPS owners. Future Consumer Enterprises Ltd. will bear the responsibility of supplying better quality consumable goods and will also train the FPS dealers in modern retail management. As a private partner, Future Consumer Enterprise Ltd will supply better quality consumer goods at affordable prices, impart the training to the FPS dealers in modern retail management and implement best modern retail practices thereby upgrading these Fair Price Shops into a newer modern-retail format. These Fair Price Shops will now have additional goods such as oil, ghee, pulses, jaggery, varied spices, different types of attas such as maida, besan, rava, pickles and sauces, personal care products such as talcum powder, hair oil, shampoo, creams, razors, toothbrushes and sanitary napkins,
5 home care products such as phenyls, toilet cleaners, detergent bars and powders, mosquito repellant, stationary products such as pens, pencils, notebooks, snack products such as noodles, wafers, biscuits, chocolates, in short, a much wider and deeper array of goods. Mr. Kishore Biyani, Group CEO, Future Group said, We are honoured to be part of this unique PPP model with Rajasthan government. We are committed to take the benefits of modern retail; fair prices and choice of wide range of quality products, to the common people of Rajasthan. Dr Subodh Agrawal, Principal Secretary Food and Civil Supplies, Rajasthan, outlined the key highlights of the scheme. He added that "The innovative PPP model will have dual benefit of Public Distribution System and Modern Retail in reaching out to people in urban, semi-rural and rural areas, thus empowering these common people with choices of affordable branded products for their daily consumption." ******
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