Management Presentation. PT Sumber Alfaria Trijaya Tbk as of December 2012

Transcription

1 Management Presentation PT Sumber Alfaria Trijaya Tbk as of December

2 Table Of Contents Indonesian Macro Economy Highlights Industry Overview Company Overview Financial Highlights Operational Highlights Recent Activities 2

3 Indonesian Macro Economy Highlights 3

4 Strong Growth Of Indonesian Economy GDP/ Capita of more than US$ 3,500 per year as of December 2012 (source: BPS Statistics Indonesia) Stable BI rate at 5.75 % from January - December Manageable inflation of 4.30% as of December Investment grade, creating huge potential investment on a broad scale basis. Rising middle class population resulting from many well developed Industries. 4

5 Industry Overview 5

6 Rapid Development Of Modern Trade In Indonesia Minimarket had 24.8% market share of Total Indonesian Modern Trade Trade Channel Contribution Total 54 Categories excluding cigarette 74,8 73,7 69,6 67,6 64,7 63,7 63,1 59,1 56,6 55,8 54,6 25.2% 23,2 22,2 21,7 22,2 22,2 20,2 21,0 5 5,3 8,2 10,2 12,1 14,1 15,3 21,9 21,8 20,6 21,5 19,4 21,5 22,4 24,8 45.4% Traditional Stores Super/Hypermarket Minimarket Source : Nielsen Retail Audit 6

7 Industry Growth Minimarket is still the most growing channel and Alfamart grew by 30.8% Trade Channel Value (Rp) Growth Total 54 Categories 2012 vs. YA Source : Nielsen Retail Audit 7

8 Quarterly share 2012 vs. YA Alfamart s Growth Among all quarters, we reached our highest market share in Q % Share to Indonesia MT Q12012 Q22012 Q32012 Q % Share to Indonesia MM Q12012 Q22012 Q32012 Q42012 Source : Nielsen Retail Audit 8

9 Company Overview 9

10 Company Overview We are one of the leading minimarket chain operators in Indonesia As of December 2012, the Company operated 7,063 outlets (2,054 franchised ) 76,781+ employees 21 Distribution Centres (DCs) 400+ active Suppliers Striving to be a true community store Well-developed CSR Program to connect with the community Local residents could own Alfamart stores through franchise scheme Recognized by independent market consultants The Highest Store Equity Index based on Nielsen Research for six years in a row Alfamart by numbers 145 thousand + basic training hours for employees per year 2.6 million+ customers per day 45 million + km distance our trucks travel per year, distributing goods to stores 10

11 Accolades Word of Mouth Marketing Award (WOMMA) from SWA Magazine and Onbee Marketing Research Top Brand 2009 from Frontier Consulting Group and Marketing Magazine Indonesia Best Brand Award 2009 from MARS Research Specialist and SWA Magazine Superbrands Indonesia 2009 Indonesia s Most Admired Companies 2009 from Frontier Consulting Group and Business Week Indonesia The Highest Store Equity Index based on Nielsen Research 2010 Rekor Bisnis Indonesia from Harian Seputar Indonesia for The Most Growing Minimarket in Indonesia Word of Mouth Marketing Award (WOMMA) from SWA Magazine and Onbee Marketing Research Indonesia s Most Admired Companies 2010 from Frontier Consulting Group and Business Week Indonesia Indonesia Best Brand Gold Award 2010 from Mars Research Specialist and SWA Magazine Top Brand 2010 from Frontier Consulting Group and Marketing Magazine Net Promoter Customer Loyalty Awards from Octavate Consulting Group Digital Marketing Awards from Frontier Consulting Group and SWA Magazine The Highest Store Equity Index based on Nielsen Research 2011 CSR Award from Harian Seputar Indonesia Choice Brand 2011 Awards from KARTINI Magazine Services Quality Award 2011 from Service Excellence Magazine and Care Centre for Customer Satisfaction & Loyalty Indonesia Best Brand Gold Award 2011 from Mars Research Specialist and SWA MAgazine Indonesia s Most Admired Company from Frontier Consulting Group and Business Week Indonesia Word of Mouth Marketing Award (WOMMA) from SWA Magazine on Onbee Marketing Research Indonesia Original Brands Award 2011 CMO awards for The Best Employers Award and Brand Best Leadership Award The Highest Store Equity Index based on Nielsen Research 2012 Superbrands Indonesia Star World Class Quality Achievement from SWA Magazine Indonesia s Most Admired Company from Frontier Consulting Group and Business Week Indonesia Top Brands 2012 from Frontier Consulting Group and Marketing Magazine Indonesia Best Brand Platinum award 2012 from Mars Research Specialist and SWA Magazine Social Media Award 2012 from Frontier Consulting Grup 11

12 Financial Highlights 12

13 Strong Performances Alfamart has shown strong growth in sales and profitability Revenue (Rp Billion) Gross Profit (Rp Billion) CAGR: + 33% CAGR: + 34% EBITDA and margin (Rp Billion, %) Net income and margin (Rp Billion, %) CAGR: + 38% CAGR: + 35% 5.29% 5.18% 4.96% 4.76% 4.76% , % 1.77% ,4 132,7 1.82% 255,8 1.98% 360,7 2.06% 480,

14 Shareholder as of Dec

15 Operational Highlights 15

16 Our Stores PER STORE DATA Avg 90m 2 selling area, 7-10 employees Rp 9.9 million avg sales/day Spend per basket (Rp ) Member s Spend per basket (Rp ) Number of SKUs (4,000) Sales Mix (70% food and 30% non-food) Store Ambiences 16

17 Store Expansion and Store Mix Our stores are scattered in 12 provinces, 170+ cities across Indonesia. Store Growth CAGR 26 % 4,812 5,797 7,063 Selling Space Growth (000 m2) ,779 3, Geographic breakdown of store location Company Owned and Franchise Store Composition 46% 49% 52% 55% 57% 4,812 5,797 7,063 54% 51% 48% 45% 43% ,373 2,779 5,008 4,120 3,528 2,133 2, ,284 1,677 2, Greater Jakarta Outside Greater Jakarta Owned Store Franchise store 17

18 Our Distribution Centers Distribution Centres Overview Hub and Spoke network with strategically located DCs Comprehensive IT system determines the inventory needs of each store Each DC is uniquely designed to our specific needs Integrated system and IT driven (order, receiving, storage, picking and delivering) Work 7 days a week, to ensure stock fulfilling in all of our stores 18

19 Distribution Infrastructure Number of Distribution Centres Market Already Served By Alfamart Not Yet Served By Alfamart Sumatera Sumatera Kalimantan Sulawesi Maluku Irian Jaya Jawa Bali Nusa Tenggara 19

20 Franchise Business Franchise Stores Overview Important part of our growth Franchisees are mainly local residents Two ways to become franchisee : Propose a new location Takeover of an existing store (w/ goodwill) Franchise terms : Duration : 5 years Fees : Rp 45 million for 5 years Royalty fee : 2 % on average Distribution margin : 2% Company provides operational standards and controls : Merchandise mix and pricing Recruitment and training Marketing Promotion Performance reporting No. of franchise stores as % of total 27% 27% 29% 29% 21% 23%

21 Customer Relationship Management Innovative and attractive loyalty programs generate more sales Best In-class In-store Execution Loyalty Program We believe that Customer Relation Management is an effective way to gain customers loyalty. Members benefits include HematKu (MySaving), SpesialKu (MySpecial), and HadiahKu (MyPrize). HematKu (MySaving) SpesialKu (MySpecial) HadiahKu (MyPrize) Points are accumulated for every purchase and can be redeemed periodically 21

22 Recent Activities 22

23 Successful Promotional Programs Conducted until 2H In 1H12 Hello Kitty charm collections, during January 2012 to March 2012, gained a very good market response. Welcoming Euro Football Championship, Alfamart introduced All Star Football Magnet Collections. In 2H12 In BKUA (Bukti Kasih Untuk Anda) Program, Hello Kitty Bag promotion gained another good response. Customers could get original Sanrio Hello Kitty bag with special price, for Rp 35,000 in every Alfamart store. 23

24 Community Development and CSR Programs Encouraging SMEs to grow. Conducted several training programs to SMEs retailers SEHATI (Setetes Darah Alfamart Untuk Pertiwi), a co-program with PMI / Indonesian Red Cross Clothes for Others to encourage Alfarmart employees to actively involved in social activities. Dompet Dhuafa Alfamart, a donation programs for those in need 24

25 Fee Based Business up to H212 Leveraging our stores as payment points for the following services : Monthly motorcycle credit installment. Sales of mobile phone top up voucher. BCA Flazz and Mandiri e-toll credit top up. Post paid and prepaid / top up for electricity voucher. Train ticketing services. Money remmitance 25

26 PT Sumber Alfaria Trijaya Tbk Jl MH Thamrin No 9 Cikokol Tangerang Banten,Indonesia Phone: Fax : Investor Relations : Peter Suryadi Fernia Rosalie Kristanto psuryadi@sat.co.id corsec@sat.co.id 26

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