Real Estate Overview

Transcription

1 Real Estate Overview 1

2 WHY BLINK? TREMENDOUS TENANT OPPORTUNITY THAT CHANGES LIVES AND COMMUNITIES Rich History: Created by veterans from the luxury fitness segment to fill a huge void in the value fitness market Groundbreaking Marketing: A focus on how fitness makes you feel versus just how it makes you look; an idea that is resonating with a broad range of consumers Proven Success: 70+ company-owned locations open or in development in New York, New Jersey, California and Pennsylvania Strong Leadership: Managed by a seasoned team from an impressive range of fitness, retail and franchising companies 2

3 OUR STORY As the country was entering the recession in 2008, the value fitness segment grew in popularity as people traded down from mid-priced gyms. While people loved the price of these new gyms, they were not thrilled with the poor level of customer service, the frequent disrepair of equipment, and a complete indifference to keeping the gym clean. They only put up with it because there was no viable alternative. Veterans in the luxury fitness industry saw what was happening in the value fitness segment and believed there was an opportunity to challenge the paradigm that you get what you pay for. Enter Blink Fitness, the first brand to bring a luxury experience to value fitness. We opened the first three Blinks in January 2011 and success was immediate. Initial member feedback was incredible and people couldn t wait to express their joy and loyalty on social media for a brand that had clearly brought something differentiated to the market. At that point, we knew we were onto something big. 3

4 TIMELINE A RICH HISTORY AND RAPID GROWTH Value fitness growth due to economic recession Member experience poor, satisfaction low Opened first 3 Blink locations to fill member experience gap Immediate success despite entrenched competitors Launched locations per year Optimized operations and financial model Established Blink Home Office in Manhattan Launched personal training and retail programs Became a top 20 brand within the fitness category Reached 50+ company-owned locations and 300k members Opens first corporate-owned locations outside NY metro area Opens first franchise locations 60+ employees across 12 support teams Opens 300 th location (franchise and company-owned) 4

5 WHAT S IN A BLINK? THE BEST OF THE BASICS 14 20k square ft. with flexible configuration: 1-3 floors, above/below grade, etc. $15 and $20 monthly membership options Equipment layout designed for optimization of space and member usage patterns Personal training, retail, and food & beverage 5

6 WHAT S IN A BLINK? Blink Hicksville Hicksville, New York Blink Grand Central New York, New York Blink Canarsie Brooklyn, New York Blink Clifton Clifton, New Jersey 6

7 WHAT S IN A BLINK? Front porch Membership kiosks Retail Food & beverages 7

8 WHAT S IN A BLINK? Cardio Stretch Strength Strength 8

9 WHAT S IN A BLINK? Restroom Showers Stash and dash lockers Locker room 9

10 WHAT MAKES BLINK DIFFERENT? A LUXURY EXPERIENCE IN THE VALUE SEGMENT Created by veterans from the luxury fitness segment A deep culture of high-end service and hospitality Unrelenting commitment to cleanliness and equipment upkeep Designed in collaboration with the world-renowned Rockwell Group FEEL GOOD EXPERIENCE We re MOOD LIFTERS who greet you with enthusiasm and treat you with respect Our INSPIRING GYM DESIGN is colorful, bright and open We have an EVERYONE CLEANS PHILOSOPHY so our gyms are always spotless We specifically select ENERGIZING MUSIC that will keep you motivated 10

11 BLINK HAS BEEN DUBBED THE TARGET OF GYMS * Some value brands focus exclusively on price. Others provide an elevated product and experience, without compromising affordability. Price VS VS VS VS VS Quality } Emphasize quality over price Higher-end store design Elevated customer service Command premium price Prestige among consumers * Yahoo! Finance 11

12 WHAT MAKES BLINK DIFFERENT? WE PUT MOOD ABOVE MUSCLE Because exercise isn t just about how it makes you look, it s also about how it makes you feel The first gym to showcase body diversity and engage people who have been disenfranchised by stereotypical fitness marketing campaigns that feature unrealistic, unattainable bodies TM 12

13 YOUR IDEAL RETAIL TENANT drives traffic through routine member usage patterns adds new potential shoppers activates early morning traffic while driving steady customer flow throughout the day and evening incorporates a wellness component into a shopping center unique cultural vibe with the infrastructure and experience of a mature organization flexible layout with the ability to go on multiple levels standard vanilla box requirements