JUNE Hong Kong jewellery & gem Fair

Transcription

1 JUNE Hong Kong jewellery & gem Fair

2 1

3 Total number of exhibitors 2,051 Total number of collected onsite survey 1,373 Onsite survey response rate 66.94% [1,373/2,051] Total number of online survey successfully sent out 1,951 Total number of collected online survey 241 Online survey response rate 12.35% [241/1,951] Total number of collected survey (onsite + online) 1,614 Overall response rate 78.69% [1,614/2,051] 2

4 Exhibitor s nature of business(es) (Exhibitors may carry more than one business natures, so the overall percentage exceed 100%) No of Respondents: 1,573 No of Skipped: 41 No of Respondents: 1,597 No of Skipped: 32 Manufacturer/Supplier Importer Exporter Wholesaler Buying Agent Jewellery Designer Gem Laboratory / Gemologist Gift Shop Retailer Jewellery Trade Association Private Jewellery Collector Publication 29% (452) 44% (699) 46% (736) 28% (441) 1% (18) 13% (211) 5% (76) 6% (100) 1% (14) 2% (29) 0% (4) 1% (19) 13% (202) 1% (12) 1% (20) 1% (11) 1% (11) 0% (3) 1% (8) 0% (3) 65% (1,015) 67% (1,075) 58% (933) 61% (952) 0% 20% 30% 40% 50% 60% 70% 80% Manufacturer/Supplier, Wholesaler and Exporter were the top three business nature among exhibitors. Compared to last year, the quantity of Wholesaler increased sharply with 33%. 3

5 Are you a first-time participant in this exhibition? No of Respondents: 1,481 No of Skipped: 133 No of Respondents: 1,491 No of Skipped: 138 (151) 12% (175) 90% (1,330) 88% (1,316) First-time exhibitor Returning exhibitor First-time exhibitor Returning exhibitor As one of Asia s top three fine jewellery events, the June Fair was well established and have satisfactory exhibitor loyalty. This year, 90% were returning exhibitor while only were first-time exhibitor. There is a need to attract more new exhibitors as the percentage of first-time exhibitor is low with a decrease compared to last year. 4

6 Overall, how would you rate your satisfaction with your experience at the June Fair? (0 = Extremely dissatisfied, 10 = Extremely satisfied) No of Respondents: 1,574 No of Skipped: 40 No of Respondents: 1,598 No of Skipped: 31 25% 22%(351) 20% 20%(323) 14% (221) 14%(221) 11% (183) (154) (164) 12%(189) 12% (199) (165) (154) 6% (90) 7% (108) 8% (123) 4% (66) 4%(70) 5% 6% (96) 3% (55) 4% (64) 4%(70) 3% (52) 3% (54) 0% CSAT 5.30 CSAT 5.01 The satisfaction level among exhibitors was not as high as visitors. Both years are very closed, just 0.29%, a very slight increase from. Only 45% of exhibitors gave rating 6-10 in and 41% in, had a 4% rise in total. 5

7 (Cont d): Satisfaction rating by exhibitors - Returning exhibitor vs First-time exhibitor (0 = Extremely dissatisfied, 10 = Extremely satisfied) Returning exhibitor: No of Respondents: 1,309 No of Skipped: 18 First-time exhibitor: No of Respondents: 149 No of Skipped: 2 25% 20% 5% 0% 6%(84) 5% (7) 3% (5) 4% (52) 3% (42) 11% (17) 8% (12) 3% (5) (127) 7% (98) 23% (304) 14% (183) (23) 14% (189) 14% (21) 14% (21) 13% (20) (133) 4%(6) 8% (12) 3%(43) % (54) Returning exhibitor First-time exhibitor Returning exhibitor s CSAT: 5.28 First-time exhibitor s CSAT: 5.65 The customer satisfaction among first-time exhibitors was slightly higher than that of returning exhibitors. 53% of first-time visitors gave rating 6 10, while only 45% of returning visitors gave rating

8 How likely would you be to attend June Hong Kong Jewellery & Gem Fair again in the future? No of Respondents: 1,568 No of Skipped: 46 No of Respondents: 1,592 No of Skipped: 37 25% 20% 5% 0% 2% (31) 2% (33) 2% (28) 2% (32) 2% (38) 6% (90) 17% (271) 4% (56) 5% (82) 4% (61) 5%(75) 18% (286) 12% (188) (229) 14% (218) 11%(174) 9%(151) 9% (140) (153) 9% (147) % (346) 21% (331) Loyalty Score 6.81 Loyalty Score 6.73 With a very slight increase, the loyalty score among exhibitors was close to last year. It indicates that there is a particular amount of exhibitors intended to join again. 67% of exhibitors gave rating 6-10, 2% up compared to 65% last year. 7

9 (Cont d): Loyalty to exhibit again - Returning exhibitor vs First-time exhibitor (0 = Not likely at all, 10 = Extremely likely) Returning exhibitor: No of Respondents: 1307 No of Skipped: 20 First-time exhibitor: No of Respondents: 149 No of Skipped: 2 25% 22% (284) 20% 19% (29) 17% (222) (197) 14% (21) 13% (20) (130) 7% ((10) 13% (19) 12% (18) Returning exhibitor First-time exhibitor 4% (6) 5% (70) 4% (6) 5% 8% (12) 9% (117) 2% (21) 2% (30) 4% (53) 12% (160) 0% 2% (23) 3% (4) 3% (4) Returning exhibitor s Loyalty Score: 6.87 First-time exhibitor s Loyalty Score: 6.58 Returning exhibitors loyalty score was very close to that of new exhibitors. Most exhibitors, including both returning and new, had loyalty to the Fair, include 68% of returning exhibitors and 65% of first-time exhibitors gave rating

10 How likely are you to recommend June Hong Kong Jewellery & Gem Fair to a friend or colleague? (0 = Not likely at all, 10 = Extremely likely) No of Respondents: 1,560 No of Skipped: 54 No of Respondents: 1,572 No of Skipped: 57 25% 20% 5% 0% 23% (359) 20% 318) 13% (203) 14% (214) 13% (198) 13% (207) 13% (203) 11% (176) 11% (166) 7% (104) (155) 5% (75) 6% (99) 6% (102) 5% (82) 5% (82) 4% (67) 5% (76) 3% (43) 6% (95) 4% (57) 3% (51) NPS Average 5.91 NPS Average 5.73 NPS Average has a very slight rise (0.18) from last year. 56% of exhibitors gave rating 6 10, with an increase of 4% from. 9

11 How did you learn about this exhibition? (Exhibitors may take more than one options, so the overall percentage exceed 100%) No of Respondents: 1,410 No of Skipped: 204 No of Respondents: 1,471 No of Skipped: 158 Advertisement Organiser s printer mail Organiser s Organiser s Website Search engine Social Media Word of mouth / Referral from industry friend At other exhibitions Others, (please specify): 22% (312) 22% (329) (216) 16% (236) 18% (254) 21% (304) 4% (52) 4% (60) 3% (39) 2% (32) 26% (361) 26% (377) 7% (104) 8% (119) (147) 11% (162) 35% (500) 34% (502) 0% 5% 20% 25% 30% 35% 40% Organiser s was still the top important channel with a 1% increase from last year. Word of mouth / Referral from industry friend ranked the second with the same percentage. Minor increase in the percentage of Social media but the figure (3%) was still too low. We had created the Instagram account and will also promote other UBM jewellery fairs on Instagram in order to attract more fans. 10

12 (Cont d): How did you learn about this exhibition? - Types of Advertisement No of Respondents: 226 No of Skipped: 1,388 No of Respondents: 218 No of Skipped: 1,411 Trade publications 73% (164) 77% (168) Mass media 27% (61) 27% (59) Outdoor 12% (27) 13% (29) 0% 20% 40% 60% 80% 100% With a 4% decrease from, Trade publications was still the top source of advertisement this year to serve the purpose of promotion. Mass media ranked the second with the same percentage of last year. 11

13 (Cont d): How did you learn about this exhibition? - Search Engine No of Respondents: 60 No of Skipped: 1,554 No of Respondents: 58 No of Skipped: 1,571 Google 80% (48) 86% (50) Yahoo 12% (7) 28% (17) Bing 0% (0) 0% (0) Baidu 12% (7) 12% (7) Sogou 3% (2) 0% (0) 0% 20% 40% 60% 80% 100% Same as last year, Google, as the most popular local and international search engine, was still the most effective channel for people to know more about the Fair. 12

14 (Cont d): How did you learn about this exhibition? - Social Media No of Respondents: 31 No of Skipped: 1,583 No of Respondents: 26 No of Skipped: 1,603 Facebook 50% (13) 61% (19) Twitter 6% (2) 8% (2) Linkedln 6% (2) 0% (0) WeChat 32% (10) 54% (14) Google+ 19% (6) 23% (6) Weibo (3) 8% (2) 0% 20% 30% 40% 50% 60% 70% For social media, the official Facebook Fan page of the Fair has a 11% increase from and it became the most effective channel to reach visitors. WeChat, though with a 22% drop, it ranked the second effective channel to reach visitors, followed by Google+. As mentioned in previous slide, we created the Instagram account and will expect to attract more fans very soon. 13

15 Did you use the fairs mobile app Mobile Buyer Guide? No of Respondents: 1,484 No of Skipped: 130 No of Respondents: 1,535 No of Skipped: 94 82% (1,223) 18% (261) User Non-user 50% 40% 30% 20% 0% 14% (36) 9% (26) How well did the Mobile App meet your needs? (1 = Not at all, 5 = Very Well) 14% (41) 12% (31) 45% (137) 39% (104) 19% (57) 24% (63) 14% (41) 12% (32) Average Rating : 3.09 Average Rating : % (1,227) 20% (308) User Non-user 50% 40% 30% 20% 0% 12% (31) 9% (27) How likely would you be to recommend this MOBILE APP to other attendees of the event? (1 = Not at all, 5 = Very likely) 8% (44) 44% (339) 13% (38) 43% (128) 20% (208) 18% (53) % (51) 16% (205) Average Rating : 3.19 Average Rating : 3.21 More promotion for the mobile app is required as there were only 18%, a relatively low percentage of Mobile Buyer Guide user among the exhibitors of the June Fair. Will inform Fiona to conduct more promotion. 14

16 (Cont d): Why the exhibitors did not download the Mobile App? No of Respondents: 1,067 No of Skipped: 547 No of Respondents: 1,053 No of Skipped: 576 Not aware there was a mobile app 61% (648) 63% (668) Too difficult to download / install the app 6% (61) 7% (70) Not worth the effort to install the app No mobile device / Mobile device didn t work with app 3% (32) 3% (33) 24% (252) 21% (222) Technical problems using the app 4% (45) 4% (40) Others 8% (90) (101) 0% 20% 30% 40% 50% 60% 70% More promotion for the mobile app is required as over 60% of the Q6 respondents even not aware there was a mobile app. Will inform Fiona to promote the mobile app more frequently. 15

17 My top 3 markets (countries) currently are: No of Respondents: 1,348 No of Skipped: 266 Top 20 out of 54 40% 29% (894) 30% 20% 0% 19% (567) (460) 6% (189) 6% (194) 2% (74) 2% (64) 2%(57) 2%(57) 2%(56) 2%(55) 1%(30) 1%(26) 1%(25) 1%(20) 1%(38) 1%(26) 1%(25) 1%(23) 1%(20) Mainland China, the United States and Hong Kong are the top three markets of the exhibitors. 16

18 My target markets (countries) are: No of Respondents: 1,191 No of Skipped: 423 Top 20 out of 50 40% 30% 32%(607) 20% 0% 18%(336) 12%(222) 3%(49) 5%(92) 2%(43) 4%(68) 3%(47) 2%(35) 2%(34) 2%(31) 2%(30) 1%(27) 1%(25) 1%(25) 1%(24) 1%(22) 1%(18) 1%(17) 1%(14) Despite the slowdown of Chinese jewellery market in past few years, the country remains as the targeting market of most of the exhibitors. 17

19 To what extent have your objectives for exhibiting in this exhibition been achieved? (1 = Did not achieve at all, 5 = Fully achieved) No of Respondents: 1,466 No of Skipped: 148 Response Count Find new buyers 22% 27% 30% 12% 6% 2% 1445 Find franchisers partners / agents 23% 19% 18% 5% 3% 32% 1286 Explore new markets 23% 27% 30% 8% 5% 7% 1352 Launch new products 21% 31% 11% 6% 16% 1306 Brand-building 13% 20% 33% 6% 14% 1312 Collect market information 19% 38% 19% 8% 6% 1302 Consolidate contacts with buyers/ business partners 11% 19% 37% 19% 9% 6% % 20% 30% 40% 50% 60% 70% 80% 90% 100% 1 (Did not achieve at all) (Fully achieved) N/A Exhibitors found that their objectives in Collect market information and Consolidate contacts with buyers/business partners could be better achieved, followed by Brand-building. 18

20 (Cont d): Objectives achievement level - Comparison of combining Ratings 4 & 5 (1 = Did not achieve at all, 5 = Fully achieved) No of Respondents: 1,466 No of Skipped: 148 No of Respondents: 1,478 No of Skipped: 151 Find new buyers Find franchisers partners / agents Explore new markets 18% (266) (224) 8% (104) 5% (68) 13% (179) 11% (141) Launch new products Brand-building 17% (227) (197) 21% (271) 18% (227) Collect market information Consolidate contacts with buyers/ business partners 27% (353) 24% (313) 28% (357) 24% (305) 0% 5% 20% 25% 30% Exhibitors objective of Consolidate contacts with buyers/business partners had the highest achievement level this year, followed by Collect market information. The achievement level of Brand-building was also satisfactory. 19

21 To what extent are you satisfied with the fair in the following aspect? (1 = Not satisfied at all, 5 = Extremely satisfied) No of Respondents: 1,459 No of Skipped: 155 Response Count Business opportunities 18% 25% 36% 14% 7% 2% 1421 Visitor traffic 26% 28% 29% 11% 5% 1% 1424 Visitor quality 18% 24% 37% 5% 1% 1413 Pre-show service of organiser 6% 38% 27% 12% 3% 1391 Onsite service of organiser 5% 13% 38% 28% 13% 3% 1388 Facilities and services of the exhibition centre 5% 13% 39% 27% 13% 2% 1387 Official stand contractor(s) 6% 12% 36% 28% 12% 6% 1385 Official forwarding agent(s) 5% 34% 25% 12% 14% 1348 Move-in and move-out arrangement 4% 11% 37% 31% 13% 4% (Not satisfied at all) (Extremely satisfied) N/A Compared to other aspects, exhibitors are still very satisfied with the Business opportunity, led by visitor traffic and visitor quality. 20

22 (Cont d): Fair aspects satisfaction level - Comparison of combining Ratings 4 & 5 (1 = Not satisfied at all, 5 = Extremely satisfied) No of Respondents: 1,459 No of Skipped: 155 No of Respondents: 1,481 No of Skipped: 148 Visitor traffic (218) 12%(173) Business opportunities 20%(288) 17%(242) Visitor quality 20%(287) 17%(240) Official forwarding agent(s) Pre-show service of organiser Official stand contractor(s) Facilities and services of the exhibition centre Onsite service of organiser Move-in and move-out arrangement 36%(491) 34%(455) 38%(534) 37%(524) 40%(555) 38%(528) 40%(557) 39%(545) 41%(571) 40%(558) 44%(607) 39%(536) 0% 20% 30% 40% 50% Compared to findings, the satisfaction level of Move-in and move-out arrangement increased the most, from 39% to 44%. 21

23 How useful are the following free marketing materials / channels provided by the organiser in promoting your presence at the exhibition? (1 = Not useful at all, 5 = Extremely useful) No of Respondents: 1,377 No of Skipped: 237 Response Count Printed Invitation 13% 16% 35% 9% 11% 1322 E-Invitation 12% 16% 34% 16% 8% 14% 1331 Special invitation to your VIP buyers on your behalf 11% 14% 32% 16% 8% 18% 1300 Listing of your company on the website of this exhibition 9% 36% 19% 1311 E-newsletter 12% 35% 16% 8% 14% (Not useful at all) (Extremely useful) N/A Printed Invitation gets the relative rating from exhibitors in term the usefulness of promotion. 22

24 (Cont d): Usefulness of free marketing materials/ channels: - Comparison of combining Ratings 4 & 5 (1 = Not useful at all, 5 = Extremely useful) No of Respondents: 1,377 No of Skipped: 237 No of Respondents: 1,376 No of Skipped: 253 E-newsletter 24%(299) 22%(274) 24%(323) E-Invitation 23%(309) Printed Invitation 25%(325) 22%(288) Special invitation to your VIP buyers on your behalf 25%(321) 22%(290) Listing of your company on the website of this exhibition 29%(386) 29%(385) 0% 20% 30% Listing of company on the website of this exhibition remains the most useful marketing tools in promoting exhibitors presence at the Fair. Compared to, more exhibitors feedback that Printed Invitation is useful (from 25% to 22%) in promoting their presence at the exhibition. It could be a challenge of having balance between printed promotional materials and eco-friendly approach. 23

25 What are your plans for participating in this exhibition next year? No of Respondents: 1,368 No of Skipped: 246 No of Respondents: 1,422 No of Skipped: % 22% 3% Will participate 80% 17% 3% May participate Will not participate 0% 20% 40% 60% 80% 100% Preferences between booth sizes [Based on exhibitors who will participate the next edition] 100% 80% 60% 40% 20% 0% 78% 78% Larger booth Same booth size Smaller booth 7% 7% There is a decrease in exhibitors who want to participate in next edition, but still reached 75%. Same as, 78% of respondents are looking for a booth with same size as. It reflects that they think their presence at the June Fair is important though most of them are in wait-and-see attitude towards the Fair. 24