Blaine, MN owned by Claudine Moon & Laurie Vork Multi-Unit Owners

Transcription

1 Blaine, MN owned by Claudine Moon & Laurie Vork Multi-Unit Owners EDIBLE ARRANGEMENTS FRANCHISE OPPORTUNITIES 2014

2 The Freshest Name in Franchising Edible Arrangements is the #1 name in fresh fruit arrangements, gifts, and treats. Owning an Edible Arrangements business is an opportunity for ambitious entrepreneurs to capitalize on a growing market. 1,200+ locations around the world $1,537,349 average gross sales from multi-unit owners who own 3 stores 1 11 countries plus USA where Edible Arrangements Businesses are located 1

3 National TV and online marketing muscle 15 years proven operational experience 82% Total Brand Awareness in the Gift Category 2 MULTIPLE PROFIT CENTERS your local store + e-commerce PURCHASINg CLOUT that only an established, expanding brand can deliver Get Well Bouquet TM with Dipped Strawberries TM 1 Figures reflect combined average gross sales during 2013 calendar year for 57 franchisees that owned 3 Edible Arrangements Businesses as of December 31, 2013 as published in Item 19 of our May 2014 Franchise Disclosure Document. Of these 57 Businesses, 24 (42%) had higher gross sales. A new franchisee s results may differ from the represented performance. There is no assurance that you will do as well, and you must accept that risk. 2 In the United States. Source: Consumer Survey, November

4 a leader in global franchising Owning an Edible Arrangements business is a unique opportunity to join an organization unlike any other. With opportunities in markets around the world, you can join the hundreds of entrepreneurs who own an Edible Arrangements business and WOW! guests every day. Own an Edible Arrangements business and Discover Sweet Success TM. Edible Arrangements Beijing, China 3

5 We had a lot of franchise experience, but we had to find something reasonable, as far as cost. It was also important that it wasn t a flash in the pan that would disappear in a few years. Ron & Lori Taylor Multi-Unit Owners 7-Store Enterprise in OH, PA & WV 4

6 DISCOVER SWEET SUCCESS TM Owning an Edible Arrangements business is a healthy opportunity for ambitious entrepreneurs. Here are the top five reasons why owning an Edible Arrangements business will help you Discover Sweet Success TM. Support Owning an Edible Arrangements business means having the support from an experienced team who is dedicated to your success. From a robust marketing toolkit to outstanding technology support, Edible Arrangements provides you with the tools, training, and guidance you need to run your store. We are looking for aspiring and seasoned entrepreneurs to capitalize on a growing market. Own an Edible Arrangements business and Discover Sweet Success TM. Entrepreneurship Edible Arrangements is rooted in entrepreneurship. With almost 700 franchisees and 1,200+ stores around the world, entrepreneurs just like you have grown a healthy business with Edible Arrangements. wow After 15 years and millions of transactions, Edible Arrangements is still WOWing guests around the world. Owning an Edible Arrangements business is an opportunity to sell a line of unique products that are truly amazing. 5

7 Execution Opening an Edible Arrangements business is a streamlined process. From application to opening day, you are five steps away from opening your business and launching your future. Timeless As an Edible Arrangements business owner, you will join a category leader. Fresh food, healthy eating, and products that amaze will always be in demand. Thank You Chocolate Dipped Fruit TM Box Contact us at or visit edible.com/franchise to learn about franchise opportunities in your area. 6

8 Everyone loves Edible Arrangements, it has a good name and it s a healthy alternative. We have a lot of people here who are health oriented, discriminating consumers. Jennifer Palma Multi-Unit Owner 4-Store Enterprise in FL 7

9 Our Unique Product Line We are The Fruit Experts! No one has been creating fresh fruit arrangements longer or better than we have. Our product lines are all handmade from fresh fruit. Fresh Fruit Arrangements Our arrangements are unique, handcrafted, and made fresh to order from whole fruit! REAL CHOCOLATE DIPPED FRUIT TM Our fresh fruit is dipped in gourmet semi-sweet or white chocolate and topped with a variety of toppings like nuts or coconut! Fresh Fruit Beverages Our smoothies, lemonades, and juices are made from 100% fresh cut fruit and fresh squeezed juice, and then naturally sweetened with agave! Fresh Fruit Salads & Parfaits Guests can create their own with a choice of fresh cut fruits and delectable toppings. Fresh to order from whole fruit! 8

10 ...I ve learned so much being a part of this system. It s growing, and really gives me confidence. It s a business that s worthy of my long-term dedication. Jack Jianyi Wang Beijing, China 9

11 store concepts Traditional retail locations and our new Edible To Go locations are available in your market. Edible To Go Louisville, KY owned by Amanda & Ben Hiner Multi-Unit Owners Traditional Retail Canton, MA owned by Arthur Romanov & Irine Salgan Multi-Unit Owners 10

12 Site Criteria A total of 1,100 to 1,300 square feet is ideal for your traditional retail location. The space must have a minimum frontage of 15 ½ square feet. Larger or smaller stores may be acceptable depending on rental costs and the store s layout configuration. A traditional retail storefront with ample window fenestration is required. Specific criteria you should consider when conducting a new traditional retail site search include: Foot Traffic Destination Co-Tenants A high volume of foot traffic is an essential aspect of a successful Edible Arrangements store. Strong sites will be logistically located in established, high traffic, major retail areas. Edible Arrangements stores benefit from being located next to other businesses or attractions that have significant draw of customers who fit our target demographic. Examples of other desirable businesses or attractions include: Full service restaurants, coffee shops, and sandwich shops Fitness centers or gyms Grocery supermarkets Department stores or women-oriented specialty shops Big box stores Public transportation centers or thoroughfares 4 Accessibility & Visibility The proposed store should be easily accessible and visible from the primary road and parking area servicing it Vehicular Traffic Signage Rent Requirements The most attractive sites are typically located at signalized intersections along major retail thoroughfares. As effective free marketing the more the better! $2,500 $8,000, depending on geographic location. *Site requirements for Edible To Go locations are different. This information appears in Item 7 of our Franchise Disclosure Document issued in May You should review that Franchise Disclosure Document for a full discussion of this and other information. 11

13 Being in sales my whole life, it s nice when you have a product that sells itself. I can honestly say that the Edible Arrangements brand has that... this is something you can present in front of someone, and they re instantly drawn to it. Chris & Melissa Adams Multi-Unit Owners 2-Store Enterprise in GA 12

14 Financial Requirements A detailed breakdown of your initial investment for your first traditional retail location: Initial Franchise Fee $30,000 Real Estate/Rent (1 month) $2,500-$8,000 Security Deposit (1 month) $2,500-$8,000 Build-Out $30,000-$80,000 Equipment, Including Computers $55,387-$74,588 Signage $3,700-$7,400 Printing & Graphics $2,079-$2,868 Delivery Vehicle Deposit $1,000-$1,500 Opening Inventory $14,933-$17,228 Grand Opening Marketing $10,000 Training Expenses (For All Attendees) $1,900 Insurance (1 Month) $1,500-$3,000 Miscellaneous Opening Costs $1,500-$2,500 Additional Funds 3 Months $10,000-$30,000 Total Estimated Initial Investment $155,999 $276,984 for a Traditional Retail Location Total Estimated Initial Investment $168,095 $261,395 for an Edible To Go Location* *This information appears in Item 7 of our Franchise Disclosure Document issued in May You should review that Franchise Disclosure Document for a full discussion of this and other information. 13

15 With corporate, we don t feel like a number these are people who actually care, and are doing all the right things to make sure we re happy as owners. It actually feels like a family business that happens to have grown. Haitham Mansour & Hamsa Arminan Multi-Unit Owners 2-Store Enterprise in Calgary, Alberta, Canada 14

16 Join Our Story We are looking for motivated entrepreneurs who are ready to capitalize on a growing market. Whether you are an aspiring or seasoned entrepreneur, we invite you to join our story and Discover Sweet Success TM. We are looking for someone: with Minimum $250,000 net worth with Minimum $80,000 liquidity with Business experience that translates to running your own store who is Ready to be a category leader The perfect candidate possesses: Entrepreneurial spirit Financial management skills Managerial experience Motivation and a strong desire to succeed Willingness to follow a proven system The ability to personally devote the time and effort necessary to build, manage, and supervise an Edible Arrangements store or enterprise. Are you prepared to join an established brand and make the most of the opportunity in your market? Join our story and Discover Sweet Success TM. 15

17 TM The Hero s Welcome Program helps veterans become Edible Arrangements franchisees. Initiatives for veterans include specialized training, a franchise fee discount, and mentoring from existing Edible Arrangements franchisees who are also veterans. In addition, we ve set a goal of providing job opportunities and a career path for an additional 1,000 veterans throughout our franchise locations nationwide! The strength of the brand cannot be denied. We ve had a poor economy for the past five years, and yet the company has grown, and so have I. Is it me, or is it the brand? I say it s a combination of both. Maurice Welton Multi-Unit Owner 5-Store Enterprise in TX 16

18 Get Started Opening an Edible Arrangements business is a streamlined process. From application to opening day, you are five steps away from opening your business and launching your future. Step Step Step Step Step Introduction and Initial Research Fill out an application. Review the Franchise Disclosure Document. Complete Due Dilligence Talk to existing franchisees. Write your business plan. Secure own financing for your business. Attend a Discovery Day event at our corporate office in Connecticut to meet our senior executives and gain a better understanding of our brand. Final Approval and Launch Execute a Franchise Agreement with Edible Arrangements International, LLC. Find the Right Real Estate Work with our real estate team to help you find the right real estate in your market. Negotiate and finalize your lease for the space. Build, Train, and Open Build your store. Create your grand opening plan. Graduate from the two-week Edible University at our corporate offices in Connecticut. Open and conduct your grand opening event. 17

19 Join Us We are looking for aspiring and seasoned entrepreneurs to capitalize on a growing market. Own an Edible Arrangements Business and Discover Sweet Success TM. Contact us at or visit edible.com/franchise to learn about franchise opportunities in your area. Larry Greenberg Multi-Unit Owner 9-Store Enterprise in CA 18

20 edible.com/franchise Edible Arrangements International, LLC 95 Barnes Road, Wallingford, Connecticut Edible Arrangements, LLC Edible Arrangements, Edible, the Fruit Basket Design Logo and other marks noted are trademarks of Edible Arrangements, LLC Edible Arrangements, LLC. All rights reserved. This is not an offering to purchase a franchise. Offerings are made by Franchise Disclosure Document only. Edible Arrangements International, LLC. 95 Barnes Road, Wallingford, CT MN File No. F-4928