Partner: Speed Queen. Manufacturer of washer & dryers.

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1 The Women s Choice Award is happy to provide you with the following case studies demonstrating the success our partner brands have experienced with our program. Partner: Speed Queen. Manufacturer of washer & dryers. Speed Queen products are sold through retailers across the country. In order to distinguish themselves from the competition, they created banners to promoting themselves as a Women s Choice Award brand and America s Most Recommended Luxury Washer & Dryer. The result: Speed Queen saw an immediate increase in click-throughs (12%) and greater sales from the retailers that had the banners on their website, versus those that did not. Training and signage at retailers To further promote their award as America s Most Recommended Luxury Washer & Dryer with consumers, Speed Queen added retail signage to their machines in Additionally, they conducted multiple training sessions at their sales conferences with Delia Passi, CEO of Women s Choice Award, to train their sales team on how to leverage the WCA in their conversations with women and couples. The result: The combination of internal trainings and external promotions resulted in an increase of over 40% in sales over the prior year.

2 Partner: Dell Amore Pasta Sauce Dell Amore recently used the Women s Choice Award seal during their in-store demos at Costco. Knowing that women account for 93% of all food purchases, they wanted to promote themselves as a highly recommended sauce by women by displaying the Women s Choice Award seal prominently. The result: A 10% increase in sales from their usual in-store campaigns and incredible engagement from customers. Testimonial: We have used the Women s Choice Award seal in our in-store demos and it has definitely increased our engagement with consumers and resulted in a 10% increase in sales. People notice the seal and have a positive reaction to it. Frank Dell Amore, President Shelf Talker at Retail Dell Amore placed a shelf talker in 20 Hannaford stores in Vermont as a test. The shelf talker featured the Women s Choice Award seal and highlighted Dell Amore pasta sauce as a product that is recommended by 9 out of 10 women. The result: A 60% increase in sales in the Hannaford stores. The shelf talker will be displayed in all 20 VT Hannaford stores. The Dorset St. Location since putting up the talker yesterday, emptied half the shelf. The power of women, love it. Bravo WCA! Frank Dell Amore, President

3 Partner: PureCare. Manufacturer of pillow protectors and bedding items PureCare appeared on QVC and featured the Women s Choice Award seal prominently during their TV segment. In addition to featuring the seal, the host spoke about PureCare earning the Women s Choice Award as a highly recommended brand by women. The result: Significant increase in sales from previous QVC segments where the WCA seal was not mentioned. After mentioning that PureCare s products are highly recommended by 9 out of 10 customers, it was the extra push many consumers needed to pick up the phone and order. Testimonial: There is a huge story behind this product s success on the popular shopping network that completely ties into our female target market and the WCA. We sold over 2,000 protectors in under 10 minutes much more than we ve sold in previous QVC segments in the past! Shana Considine, Pure Care Partner: Serta Mattress The Women s Choice Award recently hosted a sweepstakes for Serta to promote their Perfect Sleeper line. The result: During the duration of the sweepstakes (3 weeks), we were able to produce the following results: 20,200 sweepstakes entries 1,800 shares on social media 77,900 visits to Serta s website

4 Women s Choice Award Holiday Pinterest Party The Women s Choice Award assembled 5 highly influential bloggers to promote holiday recipes from our awarded brands during a 1-hour Pinterest party. Goal: increase brand awareness of our partner brands right before the holiday season in order to increase sales, website traffic and their social media following. The party was held on November 10 as a kickoff to the holiday season. To achieve our goal we recruited highly influential bloggers that had a collective following of over 500,000 on Pinterest. By having the recipes shared by influential bloggers, it reached a new audience for our brands. The result: The Pinterest board had over 50,000 followers in the first week. After our bloggers introduced the recipes at the Pinterest party, the re-pins/shares snowballed throughout the holidays, resulting in dramatic increases in shares (see below). Many of our participating brands also gained a new segment of followers to their Pinterest page after the party. in Jan 17 3,200 in Jan 17 4,800 in Jan 17 5,500 in Jan 17 4,000 in Nov 16 8 in Nov in Nov in Nov 16 26

5 Blogger Campaign: She Shed Collaboration Hoosier Homemade - Lifestyle & DIY blogger The Women s Choice Award introduced GAF to Hoosier Homemade for a 4-week campaign where a custom She Shed was built from the ground up. GAF was the exclusive sponsor. The campaign was interactive whereby consumers could vote on the shingles and be involved throughout the creation of the She Shed. Hoosier Homemade created several blog posts, Facebook Live videos and social media posts leading up to the big reveal of the She Shed. The campaign reached over 1M consumers and helped align GAF with a powerful influencer and a relevant topic: She Sheds. The result: Audience Reach Repins Likes, Shares & Comments Likes & Comments

6 Digital Media Campaign Goal: To increase awareness of Fiber One bars and reach a younger demographic. Challenge: Based on consumer research, Fiber One was viewed as a healthy, fiber bar traditionally targeted to an older audience. Fiber One was looking to reposition themselves as a delicious and healthy snack option that anyone could enjoy not just those looking to increase their fiber intake. Additionally, they wanted to reach a younger audience with their new flavors. Strategy: We proposed a 1-month digital campaign incorporating memes, banner ads, branded content and videos in order to increase awareness and grow engagement with a younger audience. The result after only 1-month: 6,840,529 social impressions of Fiber One-branded content on social channels 62,606 likes, comments and shares on Fiber One-branded posts 301,071 video views 35,883 article views The whole process from start to finish was super easy and we knew we could trust the Women s Choice Award and their team to create engaging content that aligned with our brand and customer values. The team was very helpful and provided quality work and report-outs throughout the campaign. Best of all, the results exceeded our expectations and outperformed many of the other digital campaigns we ve done. -Sara Keeney, Marketing Communications Sr.Planner, Fiber One

7 Using a third-party, independent database we asked consumers if/how the Women s Choice Award would influence their purchase. Compared to other leading awards, the Women s Choice Award is a leader for consumer trust and influence. See how we compare: Alcohol Hospitals Food Beauty Consumer Trust

8 Partner Testimonials Amazing support from the Women s Choice Award team, marketing accolades program is important to the AT&T business in a highly competitive market. Their tools and resources are excellent. --Bob Mueller, Executive Director of Public Relations Excellent program, qualitatively beneficial to the business. We leverage the Women s Choice Award seal in multiple marketing channels. Lisa Diliberto, Senior Director of Global Brand Marketing Our retailers and consumers alike love to see that our products have earned the Women s Choice Award seal. Unlike many seals of approval that are available for purchase, the Women s Choice Award seal is earned through a process of survey and approval ratings from consumers. This speaks volumes to the end consumer who can now purchase with confidence knowing that other women are recommending our products based on personal satisfaction. --Sarah Budensiek, VP of Marketing & Creative Working with the ladies at the WCA has been a wonderful experience. They have demonstrated a true commitment to our brand and its success. The support and services they offer are vast, customized to our needs and delivery quality and value. It is a partnership that has exceeded my expectations. Elizabeth Reilly, Marketing & Communications Manager Being a part of such a large brand, I work with a variety of partners. Women s Choice Award has demonstrated and proven such a depth of resource and partnership that they have become one of my first calls to support my campaign goals. They stand behind their commitment not only to their constituents but also to those brands they represent. I ve received an invaluable ROI through the relationships that I ve built as a partner with WCA that is a refreshing benefit to our advertising reach. The professionalism lends to loyal customers and business relationships. It s like a Golden Ticket of partnerships for marketing now they just need to wrap it in chocolate. Wendy Holtz, Marketing Manager