Shaping the Future of Travel

Transcription

1 2014 Amadeus IT Group SA Shaping the Future of Travel Sam Abdou

2 2014 Amadeus IT Group SA Agenda _ How do we shape the future of travel? _ Market and trends _ What does it mean for my business? _ How to work with and select the best partner Page 2

3 2014 Amadeus IT Group SA The best way to predict your future is to create it. Abraham Lincoln Page 3

4 We do it together by fully understanding the environment we are in, who the end customers are and how they behave.

5 We do it together by anticipating trends

6 We do it together By defining the problems between those who produce value and those who consume it.

7 Which companies are actually doing it? Companies that facilitate exchange!

8 2014 Amadeus IT Group SA 1 Consumer Trends

9 3 key trends will shape the future of online travel Changing consumer behaviour Smarter and empowered consumers will be in the drivers seat Technology Explosion New technologies will enhance the shopping experience Pressure on the OTA Model from suppliers and other competitors, consumers and multiplication of channels. Strategy change will be required.

10 Structural changes in society Crisis in the developed world Emerging consumerism Ageing population with

11 New consumer values Nouveau Niche Statusphere Newism Infolust New consumer values new products needed

12 Personalization Social Media accounts (FB Open 62% Currently Graph & Open engagement of shoppers Search) and will look change customer 1.4bn at for reviews this support before and emergence shopping channel users of social trip planning tools

13 Digital Revolution: interiorisation of technology New digital consumer requires faster implementation and standardisation of technology. Can the travel industry keep up with these demands?

14 The rise of the sharing economy in Tourism

15 The players

16 2014 Amadeus IT Group SA 2 Technology Trends

17 8% 2% of all online Mobile will of online sales for e-commerce travel revolutionise comes comes from the from a travel mobile a mobile space device device

18 instant search for inspirational packaging It will compensate the Instant first for content revolution search will fragmentation and a in become 16 years the multi-dimensional new norm supply chain

19 is Business BIG DATA currently Uses: = being processing Geo-fencing, used of large volumes of for cross-sell, non-real unstructured data Intelligence will bring in new personalization from different time possibilities sources in real time monitoring create on the fly value

20 Opt in Personalisation Cumulative personalisation Intelligence (results based on in loyalty the card future: status) (profiling using behavioural data) 4 out of 10 travellers are willing to share data in the interest of personalisation

21 Semantic Search and Voice Recognition Semantic/natural search + voice recognition is in its infancy Future will be game changing

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23 2014 Amadeus IT Group SA 3 Online Trends

24 There is a fight for the killer travel app

25 O T A Responses Priceline Kayak Expedia Trivago

26 But why?

27 Competition from traditional players Competition from Metasearch traditional Airline.coms see OTAs as competition players Meta especially Bookings VITOs

28 Marketing still represents a very high cost 50% 2.2bn 3.5bn of an Spent Predicted OTAs on total OTA cost marketing be spent by in

29 OTAs are embarking on ambitious growth strategies Geographic expansion Focus on non-air hotel and packaging New segments: business travel Specialisation: outlets, clubs + communities Diversification into media and media model

30 2014 Amadeus IT Group SA 3 So what does it mean for my business?

31 There are 3 battles going on you need to adapt OTA Vs Suppliers OTA Vs Tour Operators Fixed Tours Vs Packages

32 You need to avoid the 3 I s don t know you can t find you don t need you

33 Don t try to become king of the world Start selling Know your end customers Create loyalty Service, differentiate yourself

34 HOW to select the right IT partner

35 Will Specify Ask 7. To Build 3. What 9. what Who yourself: How a 8. is business extent are Talk their agile needs you Are are to 10. expertise are other doing there AB case. and they Test IT customers any create it what What company? in for? Test companies your are (internal, is value them my specific you ROI? to trying are your that are interacting trying to solve with end helping to business? external?) a achieve? customer? similar you problem? in defining What your are some common problems needs with existing solutions? How could they be improved? The BIG 10

36 2014 Amadeus IT Group SA Thank you You can follow us on: AmadeusITGroup amadeus.com/blog amadeus.com