How Mobile Computing is Revolutionizing Car Rental

Transcription

1 How Mobile Computing is Revolutionizing Car Rental

2 Mobile Applications Social Media Technology in Action Mobile Computing Topics

3 Mobile Applications Michael Flory CEO America

4 Smart Devices Changing Consumer Behavior Expedia: 4% Amadeus: 16% OTA Bookings: 95% Eyefortravel: 20 in 2008 to 200 in 2010 Car Trawler: 25X, 500 Global Car Rental Market: 58%

5 Who is Car Trawler? 700 Car Rental Companies Net rate, Retail (Post pay), Partial Prepay and Full Pre-pay Offerings Opaque and Branded Offerings 35,000 city and airport locations CarTrawler 185 Countries Package and Stand Alone Rates Source Market Pricing by origination market for most aggressive pricing available 32 languages 4,500 Partners

6 Traditional OTA s: Airline & Hotel focused

7 Hotels Get All the Attention: And their Mobile strategy is the same

8 Car Rental- Perfectly suited for Mobile Question: What are the three most important criteria when booking a rental car? Other Membership / loyalty cars to a specific company e.g. Avis Card Website functionalities It's affiliations with airline e.g. Ryanair & Hertz Car rental company brand e.g. Argus Car Hire Additional services available e.g. drop off at different airport Type of car available e.g. Honda Civic Price offered e.g. cost per day 1% 2% 1% 2% 5% 6% 3% 7% 5% 3% 5% 5% 4% 9% 13% 5% 11% 12% 6% 28% 27% 29% 27% the most important 2nd most important 3rd most important 71% 0% 20% 40% 60% 80% Flight 44 days Hotel 41 days Car 12 Days

9 Courtesy Google Inc. Courtesy Google Inc.

10 Attributes Beyond Price: LOCATION

11 But which Platform?

12 Car Trawler s Solution: Free Source Code

13 Global solution

14 Efficient Booking Process

15 Full Functionality, Fully Flexible

16 Full Functionality, Fully Flexible

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18 Social Media Social Network Marketing: Retain Existing & Find New Clients Roger Laurendeau

19 Agenda 1. What is a Social Network? 2. Why Should You Care? 3. Some Data 4. Where do You Start? - educate, research, strategy, plan, implement, manage/measure, renew/improve 5. What do I do Next?

20 What is a Social Network? Online service, platform, or site that focuses on building and reflecting social networks and social relations among people who share interests and/or activities. Most social network services are webbased and provide a way for users to interact over the Internet, with e- mail, text messaging and live chat sessions. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. 1 like = 120 possible new connections! (on average)

21 Why Should You Care? 50% of adults use a social network Imagine that you rent cars in NYC Assume 50,000 people repeatedly rent cars who live in, near or travel to NYC regularly. Imagine they all like you on Facebook limitless, inexpensive marketing opportunities and customer touch points exist with both existing and potential new clients. Network Effect Assume they all have 120 friends on FB. 120 x 50,000 = 6 Million people potentially exposed to your company on FB

22 Some Data Facebook Likes : Hertz: 77,561 Enterprise: 76,311 National: 42,824 Dollar: 9,090 Thrifty: 5,387 Value Auto Rental: 133 Action Car Rental: % of people on FaceBook say their travel decisions were influenced by their FB friends

23 Where Do You Start? No different than any other business venture or new strategy: 1. Educate Yourself How are your staff & customers using social media? Social media is about: 1) creating a conversation with clients 2) engaging them in YOUR community 3) exposing you to their network

24 Where Do You Start? 2. Research What are your competitors doing, big and small? Strategy and Goals What are your company s strategic goals? How do you align these with a set of social media goals? How many likes will you have in 6 months, 1 year, 3 years?

25 Where Do You Start? 4. Plan Define what resources are needed: human expertise, financial, time commitment. Do we need a vendor? Integrate post once, update all. 5. Implement Git er Done!

26 Where Do You Start? 6. Manage and Measure Are you reaching your goals? Review them, learn, adjust. 7. Renew / Improve How can we improve it?

27 Where Do You Start? Questions? Roger Laurendeau The Web Guys Cell: Work:

28 Technology in Action Harry Hollander

29 Where to Start? WebSite Social Media Tools Credit Card Readers Signature Pads

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32 Mobile Computing Angela Margolit

33 Why all the Fuss? People ARE traveling more - and they re using their mobile devices to keep in touch!

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36 For Your Customers Create a Mobile version of your website Allow reservations to be easily online

37 For You Smartphones for Managers Curbside Check-Ins Tablets Apple/Google/Microsoft Application Keyboard

38 THANK YOU! Questions?