How to Structure Your Offer and Make It Irresistible!

Transcription

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2 MODULE 1 How to Structure Your Offer and Make It Irresistible! support@theinvisibleclose.com

3 What We re Covering Today 1. The four-question Irresistible Offer Litmus Test

4 What We re Covering Today 1. The four-question Irresistible Offer Litmus Test 2. The 3 elements to include in your Irresistible Offer

5 What We re Covering Today 1. The four-question Irresistible Offer Litmus Test 2. The 3 elements to include in your Irresistible Offer 3. Service delivery options (1:1, leveraged, live, virtual, combo)

6 What We re Covering Today 1. The four-question Irresistible Offer Litmus Test 2. The 3 elements to include in your Irresistible Offer 3. Service delivery options (1:1, leveraged, live, virtual, combo) 4. Guidelines for offering bonuses

7 What We re Covering Today 1. The four-question Irresistible Offer Litmus Test 2. The 3 elements to include in your Irresistible Offer 3. Service delivery options (1:1, leveraged, live, virtual, combo) 4. Guidelines for offering bonuses 5. Specifics for using Limiters

8 What We re Covering Today 1. The four-question Irresistible Offer Litmus Test 2. The 3 elements to include in your Irresistible Offer 3. Service delivery options (1:1, leveraged, live, virtual, combo) 4. Guidelines for offering bonuses 5. Specifics for using Limiters 6. Pricing and payment plan guidelines

9 What We re Covering Today 1. The four-question Irresistible Offer Litmus Test 2. The 3 elements to include in your Irresistible Offer 3. Service delivery options (1:1, leveraged, live, virtual, combo) 4. Guidelines for offering bonuses 5. Specifics for using Limiters 6. Pricing and payment plan guidelines 7. Lisa s No-Pressure Secrets to Making Your Offer with Big Results

10 MINDSET Listen to Webinar 1 for context plus information on creating your Hooky Talk Title

11 A Recommendation 1. Keep it SIMPLE Don t overcomplicate things 2. Go for GOOD ENOUGH You can fine-tune as you go

12 7 Simple Steps to Cre Download the Irresistible Offer Blueprint and worksheets from the Resources section of this module! (s) / 1. Define the outcome ating Your Irresistible transformation(s) you Offer. provide, teach, train offer you have in s) you provide with the (s) / transformation( you offer. the bigger outcome 2. Define the outcome of et subs a be may e or mind. It may be the sam Be creative. call this Service Delivery er that outcome. We 3. Explore ways to deliv brain dump. a Do ons. opti of and come up with lots business and is in alignment with your of Service Delivery that t to offer one high 4. Pick the method to decide if you wan need ll you re whe k! is wor lifestyle goals. This is no right way. Both related offers. There ticket offering or 2 3 petition disappear! and watch your com for them te which one is right 5. Name your offers rs to help people loca Name multiple offe or describe the person ome outc the ribe 123 You can desc tion disappear (Your and watch the competi Name your process Formula, System, to..), 7 Secrets to., How Blueprint, Method into consideration: ng. Take these factors service? 6. Establish your prici t NOT to engage your clien the to cost the What is. the market will bear ve belie you t Wha rate What you can tole on to invest TODAY! 7. Give them a reas ips Fast Action Scholarsh Bonuses, Limits, action be decisive and take would It serves people to in the Main Dish that ded inclu ve that you Look for elements uses Bon as the item. better serve value people place on s action and raises the Scarcity motivate visibleclose.com com support@thein 4 Extimata Inc. All Rights Reserved

13 The Four-Question Irresistible Offer Litmus Test

14 The Four-Question Irresistible Offer Litmus Test 1. What is the TRANSFORMATION I offer?

15 The Four-Question Irresistible Offer Litmus Test 1. What is the TRANSFORMATION I offer? 2. How will I DELIVER that?

16 The Four-Question Irresistible Offer Litmus Test 1. What is the TRANSFORMATION I offer? 2. How will I DELIVER that? 3. Is it LEVERAGED?

17 The Four-Question Irresistible Offer Litmus Test 1. What is the TRANSFORMATION I offer? 2. How will I DELIVER that? 3. Is it LEVERAGED? 4. Do I LOVE IT?

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19 The 3 Elements To 1. Main Dish Include How do you deliver the outcome you promise?

20 The 3 Elements To 1. Main Dish Include How do you deliver the outcome you promise? 2. Bonuses Should be desirable to the prospective client

21 The 3 Elements To 1. Main Dish Include How do you deliver the outcome you promise? 2. Bonuses Should be desirable to the prospective client Tip: Only 2-3 bonuses

22 The 3 Elements To 1. Main Dish Include How do you deliver the outcome you promise? 2. Bonuses Should be desirable to the prospective client Tip: Only 2-3 bonuses that are related!

23 The 3 Elements To 1. Main Dish Include How do you deliver the outcome you promise? 2. Bonuses Should be desirable to the prospective client Tip: Only 2-3 bonuses that are related! 3. Limiters Why buy now?

24 Using Limits to Inspire Action Time: Today Only Bonuses

25 Using Limits to Inspire Action Time: Today Only Bonuses Quantity: First X# of People

26 The 3 Elements To Include 1. MAIN DISH How do you deliver the outcome you promise? Flesh out the service delivery options

27 The 3 Elements To Include 1. MAIN DISH How do you deliver the outcome you promise? Flesh out the service delivery options 1:1 unleveraged

28 The 3 Elements To Include 1. MAIN DISH How do you deliver the outcome you promise? Flesh out the service delivery options 1:1 unleveraged Leveraged Teleseminars, 5-part webinar series

29 The 3 Elements To Include 1. MAIN DISH How do you deliver the outcome you promise? Flesh out the service delivery options 1:1 unleveraged Leveraged Teleseminars, 5-part webinar series Live or virtual

30 The 3 Elements To Include 1. MAIN DISH How do you deliver the outcome you promise? Flesh out the service delivery options 1:1 unleveraged Leveraged Teleseminars, 5-part webinar series Live or virtual Combination

31 The Four-Question Litmus Test 1. What is the TRANSFORMATION I offer? 2. How will I DELIVER that? 3. Is it LEVERAGED? 4. Do I LOVE IT?

32 The 3 Elements To Include 2. BONUSES Super desirable to the prospect who would want the main dish! Elements are few and related

33 The 3 Elements To Include 2. BONUSES Super desirable to the prospect who would want the main dish! Elements are few and related Tip: Look for something hot (that is not part of the core system) that is already in your course and pull it out!

34 The 3 Elements To 3. LIMITERSInclude Why buy now? Time: Today Only Bonuses Quantity: First X# of People

35 The 3 Elements To 3. LIMITERSInclude Why buy now? Time: Today Only Bonuses Quantity: First X# of People REMEMBER Teleseminars: First X# of People NO Today Only!

36 Marketing Double and triple sales after the preview call or webinar

37 THE STRING A series of s that run for approximately 2 weeks until the promotion closes One string goes to the 70% who opted in but didn t show up for the call Another string goes to people who were on the call but didn t buy Excuse me -based marketing Disappearing incentives Closing events >>>Can double sales again!

38 Pricing and Payment Guidelines

39 Pricing and Payment Guidelines 1. What will the market bear? (Be careful - This can give you the low)

40 Pricing and Payment Guidelines 1. What will the market bear? (Be careful - This can give you the low) 2. Look at cost of them not obtaining your service (This gives you the high)

41 Pricing and Payment Guidelines 1. What will the market bear? (Be careful - This can give you the low) 2. Look at cost of them not obtaining your service (This gives you the high) 3. Your offer is somewhere in between (You have to choose what feels right for you)

42 MINDSET Your clients value what they pay for, and they will pay for what they value

43 MINDSET Create an upward spiral in your business! Start out high-level >>> you will attract clients who do the work because they invested >>> they will have great results >>> your reputation benefits

44 Paid-in-Full v.s. Payment Plan Paid-in-Full Clients will lean in when they need help

45 Paid-in-Full v.s. Payment Plan Paid-in-Full Clients will lean in when they need help Payment Plan Costs more than PIF (1020% more)

46 Paid-in-Full v.s. Payment Plan Paid-in-Full Clients will lean in when they need help Payment Plan Costs more than PIF (1020% more) Don t extend payments beyond the end of course

47 Lisa s No-Pressure Secrets to Making Your Offer with Big Results

48 Lisa s No-Pressure Secrets to Making Your Offer with Big Results 1. Committed but not attached Stay committed that they have what they need to make a decision, but not attached to what the decision is

49 Lisa s No-Pressure Secrets to Making Your Offer with Big Results 1. Committed but not attached Stay committed that they have what they need to make a decision, but not attached to what the decision is 2. Regular price vs. launch price It s totally worth it at full price!

50 Let s Recap 1. The four-question Irresistible Offer Litmus Test 2. The 3 elements to include in your Irresistible Offer 3. Service delivery options (1:1, leveraged, live, virtual, combo) 4. Guidelines for offering bonuses 5. Specifics for using Limiters 6. Pricing and payment plan guidelines 7. Lisa s No-Pressure Secrets to Making Your Offer with Big Results

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