7 Simple Steps to Creating Your Irresistible Offer

Transcription

1 7 Simple Steps to Creating Your Irresistible Offer 1. Define the outcome(s) / transformation(s) you provide, teach, train. 2. Define the outcome(s) / transformation(s) you provide with the offer you have in mind. It may be the same or maybe a subset of the bigger outcome you offer. 3. Explore ways to deliver that outcome. We call this Service Delivery. Be creative and come up with lots of options. Do a brain dump. 4. Pick the method of Service Delivery that is in alignment with your business and lifestyle goals. This is where you ll need to decide if you want to offer one highticket offering or 2 3 related offers. There is no right way. Both work! 5. Name your offers and watch your competition disappear! Name multiple offers to help people locate which one is right for them You can describe the outcome or describe the person Name your process and watch the competition disappear (Your 123 Formula, System, Blueprint, Method, 7 Secrets to., How to..) 6. Establish your pricing. Take these factors into consideration: What is the cost to the client NOT to engage your service? What you believe the market will bear. What you can tolerate 7. Give them a reason to invest TODAY! Bonuses, Limits, Fast Action Scholarships It serves people to be decisive and take action Look for elements that you ve included in the Main Dish that would better serve as Bonuses Scarcity motivates action and raises the value people place on the item.

2 Crafting Irresistible Offers Worksheet Use the first page of this worksheet to list the products and services you d like to offer at your speaking gigs or on your teleseminar or webinar. Put a check by the ones you already have and an arrow by the one s you can easily create. I already have I can easily create TANGIBLE PRODUCTS CD s: meditation, interview with an expert, lecture by you, panel discussion, recordings of teleclass programs Self published or major published book Supplemental workbooks, journals, daybooks, etc Card decks, games Home study programs in a box Branded mugs, t shirts, bumper stickers, tea towels, etc. DVD s of live presentations Power point can be included Video of your presentation Hybrid products: e.g. CD/DVD + workbook NON TANGIBLE PRODUCTS e books e workbooks e courses taught via on a regular basis Audio downloads Meditations Lectures Expert interviews PDF of transcripts Databases or other collections of information Video downloads

3 ONLINE COURSES & PROGRAMS Accountability programs (weekly meet and make promises program) Licensing (training) programs Teleclass series (can combine tangible/intangible books, audios, workbooks, discussion groups, online campus, etc.) Mentoring Packaged coaching program (concrete time frame bundled with info products) Virtual tours to blogs/other sites (paid) LIVE EVENTS Seminar (free or paid) Seminar tour Workshop Cruises Retreats OTHER PRODUCTS & SERVICES Games Proprietary software Paid newsletters (tangible or non tangible) Now look at what you have written above, and list the products you have in hand or want to create on the next sheet.

4 List your products and services, and those you d like to create below, based on what you wrote above. After you do, put a check by the ones you already have and an arrow by the one s you can easily create. I already have I can easily create MAIN DISHES List the product and service offerings you have or can easily create.

5 BONUSES List bonus products or services that you have or can easily create that cost you very little but have a high perceived value. These are products you can offer free when people buy your main products, or that you can bundle together with your main products. LIMITERS What bonuses can you use as time or quantity limiters to inspire your prospective clients to invest today? (ie. Today Only, By Friday or Only for the First XX People). Remember to only have a few and to keep them tightly related to the main dish.

6 Create 3 packages using Main Dishes, Bonuses and Limiters: In the space provided, create catchy names for your packages. The name should help people understand who that package is for and what the benefit is. PACKAGE 1: PACKAGE 2: PACKAGE 3: