2017 DYNAMIC RATIOS SHORT FORM SURVEY * COMPANY DEMOGRAPHICS

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Polly Cunningham
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1 * COMPANY DEMOGRAPHICS Sales Breakdown by Market Segment Please provide a breakdown of your sales by market segments to which you sell your products and services below. Commercial and Advertising Printing... Book Printing... Converters & Label Manufacturers... Direct Mail Printing... Financial & Legal Printing... Forms and Document Printing... Greeting Card Printing... Magazine & Periodical Printing... Newspaper Printing... Package Printing/Package Manufacturer... Quick Printing... Signs & Signage... Other... Total must equal Questions about Demographics or any other section? Please call Margolis Partners at Sales Breakdown by Production Processes and Services Please provide your approximate breakdown of sales revenue by production process and service below. Sheetfed Offset Printing... Heatset Web Offset Printing... Coldset Web Offset Printing... Digital Printing (Toner-Based)... Digital Printing (Inkjet High-Speed Production)... Inkjet Wide & Super-Wide-Format for Production... Prepress/Premedia Services... Thermographer... Letterpress... Gravure... Flexographic... Trade Binding... Graphic Finishing... Loose-Leaf Manufacturing... Mailing Service... Fulfillment Services... Database Management Services... Other Non-Print Ancillary Services... Other... Total must equal *Please note that if you are looking to receive a CFA, you will need to fill out the 2017 Dynamic Ratios Survey. It is also recommended that you fill out the 2017 Dynamic Ratios Survey if you plan to use our NEW peer group option on our online dashboard. For more information, contact Stu Margolis, smargolis@margolispartners.com. Questions? Contact: Stu Margolis, Margolis Partners, CPAS p: or e: smargolis@margolispartners.com 1

2 BALANCE SHEET Assets AMOUNT: Round to the nearest dollar 1 Current Assets Fixed Assets Other Assets TOTAL ASSETS *... 4 If your firm is outside the United States Complete the following USING LOCAL CURRENCY. Do not convert to U.S. dollars. (Add lines 1, 2, and 3) Liabilities 5 Current Liabilities... 6 Long Term Liabilities... 7 TOTAL LIABILITIES... Equity 8 Total Equity... 9 TOTAL LIABILITIES AND EQUITY (*Similar to Total Assets) (Add lines 5 and 6) (Add lines 7 and 8) * NOTE: TOTAL ASSETS (line 4) should equal TOTAL LIABILITIES & EQUITY (LINE 9) 2017 DYNAMIC RATIOS SHORT FORM SURVEY EMPLOYEE COUNT Classifying Employees See pages 1 and 2 of the Ratios Short Form Survey User Guide for definitions of the types of employee that should be included in each category and instructions on how to allocate each employee s time to the proper category (Production, Administrative, and Sales). Production Employees 10 Total Production Employees... Administrative Employees 11 Total Administrative Employees... Sales Employees 12 Total Sales Employees... Number of Employees in Each Category (Full-Time Equivalent) Total Employee Count (Add lines 10, 11, and 12) 2 Questions? Contact: Stu Margolis, Margolis Partners, CPAS p: or e: smargolis@margolispartners.com

3 OPERATING STATEMENT Net Sales 14 Net Sales or Value of Product Produced... AMOUNT: Round to the nearest dollar 14 Production/Factory Costs of Goods Sold Materials & Outside Services 15 Manufactured Substrate (Paper, Paperboard, Plastic, etc.) Other Chargeable Materials Outside Services TOTAL MATERIALS & OUTSIDE SERVICES (Add lines 15, 16, and 17) Production Labor & Expenses 19 Production Payroll (Wages, Salaries, Benefits, and Taxes) Other Production Expenses TOTAL PRODUCTION COST OF GOODS SOLD Gross Profit (Add lines 18, 19, and 20) (Subtract line 21 from 14) Administrative & Selling Expenses 23 Administrative Wages, Salaries, Benefits, and Taxes Other Administrative Expenses Sales Salaries and Commission, Benefits, and Taxes Other Selling Expenses TOTAL ADMINISTRATIVE & SELLING EXPENSES (Add lines 23 through 26) 28 Income (Loss) Before Interest Expense Interest Expense Operating Income (Loss) Net Other Income or (Expense) Net Income (Loss) Before Income Taxes (Subtract line 27 from 22) (Subtract line 29 from 28) (Subtract line 31 from 30) Questions? Contact: Stu Margolis, Margolis Partners, CPAS p: or e: 3

4 DYNAMIC RATIOS STUDIES DYNAMIC RATIOS STUDIES Each year a variety of ratios are provided, based on sales, geographic area, and type of print or product produced. Management Guide to the Dynamic Ratios (Vol. 1) This guide is for new participants and current users that want to make sure they are getting the most from their Dynamic Ratios participation. It includes descriptions of the various ratios and how to use them for management decision making. All Printers by Sales Volume and Geographic Area (Vol. 2) The ratios and statistics from responding U.S. and Canadian firms in six standardized sales ranges and 12 North American regions. Compares operations based on value added and sales. Balance sheet ratios, significant facts, and return on investment for all sales ranges and geographic areas are examined. All Printers by Product Specialty (Vol. 3) Reports of printers financial status by product (magazine and periodical, newspaper, inserts, direct mail, etc.), sales volume, and value added. Balance sheet ratios, significant facts, and return on investment for product specialties are examined. Sheetfed Printers by Sales Volume & Geographic Area (Vol. 4) Gives standards by sales volume and from 12 North American regions; compares firm operations by value added and sales. Balance sheet ratios, significant facts, and return on investment for all standardized sales ranges and geographic regions are presented. Web Offset Printers and Combination Offset Web/Sheetfed Printers (Vol. 5) Presents financial data for web printers by sales size, product specialty, and heatset vs. non-heatset. Printers with Sales over $22,000,000 (Vol. 6) Addresses unique needs of printing firms with sales over $22,000,000; presents standards of value added, sales, and product specialty. Balance sheet ratios, significant facts, and return on investment are examined. Printers with Sales under $4,000,000 (Vol. 7) Addresses unique needs of printing firms with sales under $4,000,000. Standards based on value added and sales. Balance sheet ratios, significant facts, and return on investment are presented for different sales ranges. Digital Printers (Vol. 8) This study includes a new group of printers whose manufacturing processes use digital methods to print. Presents ratios by sales size, type of digital press, and percentage of digital sales. Commercial and Advertising Printers (Vol. 9) Presents ratios by sales size for firms whose product specialty is commercial and advertising printing. Presents ratios by size of firm and from 12 North American regions (geographic area). Operating ratios are based on sales and value added. Balance sheet ratios, significant facts, and return on investment are presented. Binders (Vol. 10) Organizes operating and sales information by firm size and product specialty (pamphlet, looseleaf, etc.). 4 Questions? Contact: Stu Margolis, Margolis Partners, CPAS p: or e: smargolis@margolispartners.com

5 ORDER FORM CONFIDENTIAL REFERENCE STUB Company Phone ( ) Your Name Title Street Floor/Suite City State/Province ZIP ORDER FORM Members of Printing Industries of America receive a FREE publication of the survey results for participating. For information on becoming a member so you can receive a free Dynamic Ratios Volume and additional volumes at a substantial discount go to: NO. OF MEMBER NON-MEMBER COPIES PRICE PRICE TOTAL Free Summary Report o PDF One Copy Only FREE $525 $ o Print $20 $525 $ Additional Volumes in PDF form. Volume Quantity $80 Member Price $525 Non-Member Price VOL. 1 Management Guide to the Dynamic Ratios... q PDF q Print q PDF q Print $ VOL. 2 All Printers by Sales Volume and Geographic Area... q PDF q Print q PDF q Print $ VOL. 3 All Printers by Product Specialty... q PDF q Print q PDF q Print $ VOL. 4 Sheetfed Printers by Sales Volume & Geographic Area... q PDF q Print q PDF q Print $ VOL. 5 Web Offset Printers and Combination Offset Web/Sheetfed Printers... q PDF q Print q PDF q Print $ VOL. 6 Printers with Sales Over $22,000, q PDF q Print q PDF q Print $ VOL. 7 Printers with Sales Under $4,000, q PDF q Print q PDF q Print $ VOL. 8 Digital Printers... q PDF q Print q PDF q Print $ VOL. 9 Commercial and Advertising Printers... q PDF q Print q PDF q Print $ VOL. 10 Binders... q PDF q Print q PDF q Print $ PA residents must add applicable sales tax (6)... TOTAL U.S.$ Enclosed is our check made payable to Margolis Partners, LLC for Please charge my q Visa q MasterCard q American Express Name on Card (print) Zip Code of Credit Card Billing Address Expiration Date $ Card Number Security Code Authorized Signature Questions? Contact: Stu Margolis, Margolis Partners, CPAS p: or e: smargolis@margolispartners.com 5

com Printing Industries of America 2016 2017 Lessons from Industry Profit Leaders Questions? Call Margolis Partners, LLC at 610-667-4310. Vol.

6 DYNAMIC RATIOS SHORT FORM SURVEY Please send your completed survey and order form to Stu Margolis at Margolis Partners, LLC. 8 Tower Bridge 161 Washington Street, Suite 225 Conshohocken, PA or Fax: or Scan to: smargolis@margolispartners.com Printing Industries of America Lessons from Industry Profit Leaders Questions? Call Margolis Partners, LLC at Vol. 5 Web Offset Printers and Combination Offset Web/ Sheetfed Printers 6 Questions? Contact: Stu Margolis, Margolis Partners, CPAS p: or e: smargolis@margolispartners.com

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