PASSPORT GATEWAY TO GLOBAL STRATEGIC INTELLIGENCE TRAINING OF GLOBAL MARKET INFORMATION DATABASE ECATERINA BONDARENKO. Euromonitor International

Transcription

1 1 PASSPORT GATEWAY TO GLOBAL STRATEGIC INTELLIGENCE TRAINING OF GLOBAL MARKET INFORMATION DATABASE ECATERINA BONDARENKO 2017

2 EUROMONITOR INTERNATIONAL A trusted global intelligence source Supporting academics more than 40 years Research focus: industries, countries, consumers Custom research, online databases, extracts, reports 1000 analysts in 80 countries Regional research hubs and industry specialist client support teams London London Chicago Singapore Shanghai Dubai Dubai Vilnius Vilnius Cape Town Cape Town Santiago Santiago Tokyo Tokyo Sydney Sydney Bangalore Bangalore Sao Paulo 2

3 ABOUT EUROMONITOR INTERNATIONAL Research Coverage 3 85% of world population 98% of global consumer spending

4 RESEARCH APPROACH AND METHODOLOGY Research Methodology 4

5 ABOUT OUR RESEARCH APPROACH Research Solutions 5 Syndicated solutions Custom research projects Category evaluation Sizes, shares, growth Segmentation Market entry strategy Forecasting Launch, sales, demand, lifecycle Success / failure probabilities Determine risk exposure Competitive intelligence Profiling Benchmarking Partner evaluation Scenario analysis Market simulations Portfolio analysis Test business cases Innovation NPD business case Consumer insights Product claims Consumer analytics Customer profiling Income distribution models Purchasing behaviour Route to market Production, imports, exports Supply and value chain B2B and B2C channels Marketing analytics Marketing effectiveness Substitutes and complements Price and channel strategy Macro Opportunity frameworks PEST Quarterly tracking Visualisation Discovery, sharing, communication Market attractiveness planners Performance monitoring

6 HOW TO START? 6 Access Passport via or use your remote access through library (ask librarian) Video tutorial about Passport (click Help and Help Guides and Videos) Look over this PPT

7 HOME PAGE OF INFORMATION SYSTEM PASSPORT 7

8 VIDEO TUTORIAL AND HELP GUIDE 8

9 USING FULL TREE SEARCH: SEARCH FOR DATA AND ANALYSIS USING A VERTICAL HIERARCHICAL TREE 9

10 USING FULL TREE SEARCH: 1. CHOOSE SPECIFIC CATEGORY OR TOPIC, OR TYPE IT TO FILTER THE AVAILABLE ITEMS 10

11 FULL TREE SEARCH: 1.2 SELECTING ALL SUBCATEGORIES OF FLOWS CATEGORY HERE: 11

12 2. CHOOSE OR TYPE A SPECIFIC GEOGRAPHY TO FILTER THE AVAILABLE ITEMS 12

13 3. UNDERSTANDING THE RESULTS PAGE: STATISTICS/ANALYSIS RELATED TO SELECTED TOPICS 13

14 STATISTICS EXAMPLE: TRAVEL INDUSTRY FLOWS IN FRANCE 14

15 PASSPORT INTERFACE 15

16 STRUCTURED DATA BY INDUSTRIES, TRACKING HUNDREDS OF CONSUMER TRENDS, PRODUCTS AND SERVICES 16

17 1. SELECT CERTAIN INDUSTRY, CATEGORY AND SUBCATEGORY 17

18 1.2 SELECT SUBCATEGORY 18

19 2.1 SELECT OR DISCLOSE CERTAIN REGION TO CHOOSE COUNTRY, OR SELECT PREDEFINED LIST 19

20 2.2 CHOOSE COUNTRIES AND PRESS SEARCH 20

21 3. RESULTS PAGE: STATISTICS AND ANALYSIS RELATED TO SELECTED TOPICS 21

22 EXAMPLE: DEVELOPMENT OF THE COFFEE MARKET IN DIFFERENT COUNTRIES Possibility to work with data: use conversion functions, change time series (forecasts), data types, categories, geographies, switch to the analysis, chart, companies, brands, definitions and sources 22 Data exportation Related analysis

23 EXAMPLE: ANALYSIS OF THE COFFEE MARKET DEVELOPMENT IN ROMANIA 23

24 DASHBOARDS 24 Interactive tool to visualise data Review and understand large amounts of data Transition from dashboards to related statistics and analysis Export to PowerPoint and PDF functions Category, company and channel views Country, regional and global views Combination of data included in your subscription

25 FIND DASHBOARDS ON EACH INDUSTRY, ECONOMIES OR CONSUMERS PAGE 25

26 VISUALS: INTERACTIVE COUNTRY VIEW, REGIONAL COMPARISON, GLOBAL FIGURE Data exportation 26 Analyses & Statistics

27 MAKRO MODEL ON ECONOMY, FINANCE AND TRADE PAGE 27

28 MAKRO MODEL ON ECONOMY, FINANCE AND TRADE PAGE Global Economic Forecasts quarterly/annual overview focuses on world s key economies and explains the latest macroeconomic changes in them, as well as the most up-to-date baseline, optimistic and pessimistic scenarios for these economies. 28

29 OTHER WAYS TO MAKE SEARCH: 29

30 30 THANK YOU FOR LISTENING Ecaterina Bondarenko Account Manager Tel: ext CONNECT WITH US!