The stats The most Tweeted emoji 250 billion Tweets have been liked most mentioned person
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1 Twitter Social 101
2 What IS twitter? A way to broadcast short messages to the world Discover interesting people and follow their messages Read content at a glance It is both personal and rapid
3 The stats 310 million active users per month world wide 500 million Tweets PER DAY (that s about 6000 per second) A day s worth of Tweets would fill a 10 million page book The most Tweeted emoji is "tears of joy" - used 14.5 billion times 250 billion Tweets have been liked in the last 10 years Justin Bieber is the most mentioned person on Twitter who has been Tweeted nearly 943 million times and counting Katy Perry is the most followed person on Twitter with 94+ million followers
4 Where do I begin? Download the app on your phone OR login online
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7 Where do I begin Choose an account name What Add a photo Choose a description Remember: Brevity is key. You have 160 characters to make your impression
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9 It s all about connecting Start by following other users
10 How do you follow?
11 It s all about connecting Gather followers
12 It s all about connecting Gather followers by creating (good) content!
13 Lets get tweeting A tweet is 140 characters and can include a video or an image Over that it will go into a minus
14 Lets get tweeting Be real, be engaging Share pictures / videos A general guideline: 30% original content 30% replies or comments 30% retweets
15 Lets get tweeting Once its posted, it can t be edited. Once a tweet always a tweet. There s always a risk that you can never get it back. Even when its deleted There is a limit of 1000 tweets per day
16 Lets get tweeting The ideal length for a Tweet with an image is characters Tweets including question marks receive 39-52% fewer clicks Twitter users are 26% more likely to retweet if the URL is in the middle of a tweet Tweets with 1 hashtag are 69% more likely to be retweeted than those with 2
17 Sharing your farm story Tweet like the world is watching Be honest, not aggressive Be open, not confrontational Stick to what you know
18 Create engagement What is engagement? The total number of times a user has interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username, and Tweet expansion), retweets, replies, follows, and likes.
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20 Learn the lingo Tweet Retweet Like Reply Mention Hashtags Trends
21 Retweet? A "retweet" is a repost of another Twitter user's tweet on your own profile to show to your own followers A great way to pass along news and interesting discoveries Click on the double arrow at the bottom of any tweet They can be undone
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24 Quote Tweet? When a user comments on a Retweet it becomes a Quote Tweet Click on the double arrow at the bottom of any tweet. Write a comment and it will be attached to the Retweet and posted to your profile
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27 Like? Likes are used to show appreciation for a Tweet Represented by a small heart at the bottom of the Tweet You can view Tweets an account has Liked from their profile page by clicking or tapping onto the Likes tab
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30 Reply? This is a response to another user's Tweet that begins with of the person you're replying to. Click the Reply button on a Tweet. The only users who will see it in their timeline (other than the sender and the recipient) are those who follow both the sender and the recipient. A reply to you with will show up in your Notifications tab
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33 Mention? A mention is a Tweet that contains another user anywhere in the body of the Tweet. Replies are also considered mentions. These will show up in your Notifications tab If you include in your Tweet, all of those people will see your Tweet in their Notifications tab.
34 What s a hashtag A # symbol in front of a word (or string of words not separated by commas) Allows people to easily follow topics they are interested in its searchable content Hashtags create virtual chats on the fly Nobody owns hashtags they can be hijacked and used nefariously
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36 What s a hashtag Tips for using hashtags: You cannot add spaces or punctuation in a hashtag If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet. Best practice use no more than 2 hashtags per Tweet but you may use as many hashtags in a Tweet as you like. Type a hashtagged keyword in the search bar to discover content and accounts based on your interests.
37 What s a Hashtag What are some examples? #RealDirt #CdnAgDay #OurFoodHasAStory Hashtagged words that become very popular are often Trending Topics
38 Trends Trends are the hottest emerging topics of discussion on Twitter right now.
39 Cautions Twitter, like many social media platforms, can become addicting and time-sucking Don t post your specific location Be careful about how much personal information you disclose
40 It is okay to walk away Bully s exist online too Reply with firm evidence, fact or opinion BUT Don t engage in negative behaviour that you wouldn t like your kids to see Walk away and/or block
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