GETTING A HANDLE ON TWITTER FOR NONPROFITS ANATOMY OF A TWEET
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1 GETTING A HANDLE ON TWITTER FOR NONPROFITS ANATOMY OF A TWEET MobileCause Getting a Handle on Twitter for Nonprofits. All Rights Reserved.
2 ANATOMY OF A TWEET (What is a Tweet) Nonprofit logo and Twitter handle (aka (show up on user walls) recognize donors and get more replies and mentions Intl Medical Put your message here. Make it compelling to attract to read and click the to your site or donation form. #keyword Shortened links (like bit.ly) can be easily tracked to measure campaign performance #Hashtags(s) links Tweets on the same topic and appear in a live stream Tweets are limited to 140 characters max. Twitter handle, message, links, & hashtags included. Tip: Include trending hashtags like #GivingTuesday in your posts to reach new followers. Tip: Display a live Twitter stream at your event to showcase donor engagement and real-time participant feedback.
3 #RETWEETS A Retweet (aka RT) is the Twitter term for sharing someone else s Tweet 86% 12-23% higher Retweet rates if you ask for a Retweet Higher Retweet rates for tweets containing a link Tip: Always include a shortlink as a call-to-action to your website or mobile-friendly donation form. DID YOU KNOW: Only 1% of brands ask for a retweet #TIMING
4 #TIMING (When to post) 12 NOON highest CTR (click thru rate) Days of Highest Engagement Mo Tu We Th Fr Sa Su Tip: Use a scheduling app to pre-schedule Tweets on holidays, after hours and over the weekend. 6 PM 5PM highest CTR highest retweets Tip: Use analytics.twitter.com to track data on your own followers to find the best times to tweet.
5 #CONTENT (What do we post?) 200% More engagement for Tweets with photos 500 Million Tweets Sent Daily 1 in 3 Tweets contain a link 55% Contain a photo 525px 262px
6 Content Ideas: Links to resources related to your mission Questions & requests for feedback Inspirational quotes or statistics over an image and as a Tweet Thanks and recognize donors, volunteers and sponsors Curate and comment on current events Links to video testimonials and behind-the-scenes images and videos 80/20 RULE 80% Shared content from other sources, recognitions & valuable content 20% Information about your organization directly and donation appeals
7 MobileCause is the world s best mobile first fundraising platform for nonprofits. Our solutions make it as easy as possible for your supporters to make donations via social media, and text messages. Each plan includes strategy support from fundraising experts, turnkey merchant services, and zero transaction fees with industry leading flat 2.5% credit card processing (including AMEX). Customers can be up and running in hours with no technical skills required. Please call (888) or go to mobilecause.com/go to request a demo for your nonproft. Sources from-2005-to-2015-the-radical-effect-of-social-media-on-nonprofit-web-design/ MobileCause Getting a Handle on Twitter for Nonprofits. All Rights Reserved.
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