Increase Sales with Telephone On Hold Phone Messaging

Transcription

1 Increase Sales with Telephone On Hold Phone Messaging Michael Rappaport, Chief Creative Officer, OMG National

2 About OMG National Who is OMG National? Multimedia Marketing Firm Based in Plantation, Florida 20 Years Old, 40,000+ Clients Strong

3 About OMG National Focuses on Small Business Marketing Solutions. Newest Products: Corporate Video and Facebook Business Page. Core Product: On Hold Telephone Message System. Up to 50% OFF on On Hold Products 10% OFF on Video Products 10% OFF on Branding Products Free Consultation NFIB Member Sales , Option 3

4 Section 1: Telephone On Hold Message Information Did you Know?: 94% of all marketing budgets are spent on getting a customer to call; 6% is spent on handling the calls once it is received. Inbound Telephone Call Center

5 What is On Hold to You? Music? Silence? Testimonials? Open Hours? Marketing Space? Directions? Radio? Dead Air? Product Information? Paid Advertisements?

6 An On Hold Message is A marketing strategy effective in increasing SALES! Advertising Essential for 25 Years. Professionally Produced Audio Program. Used by Millions of Businesses. Proven Approach to Marketing. Valuable Campaign Companion.

7 Did you Know? Callers stay on the line up to 25 % longer when provided with On Hold Messaging versus dead air or background music and 17% longer than radio. Infomax, Inc.

8 If You Answered Silence Loss of 1 on 1 Advertising Time. Major Cause for Hang ups.

9 If You Answered Radio Law Requires License. Poor Quality / Annoying DJ s.

10 If You Answered Music Does Not Strategically Convert Customers. Lack of Call to Action.

11 What can happen to your customer when you press the HOLD button and they are not engaged? 1. Hang Up 2. Shop at Your Competition 3. Second Guess Your Service 4. Give a Negative Review 5. NEVER CALL BACK! Did you Know?: 34% of callers who hang up will not call back. Voice Response, Inc.

12 Did you Know? 34% of callers who hang up will not call back. Voice Response, Inc.

13 The 3E s of On Hold Messaging: Educate Entertain Enhance

14 Educate Content Topics Business History. Product/Service Description. Promotional Campaign. Industry News. Unique Marketing Benefits: Capitalize on Inexpensive Marketing. Target Customers When Most Interested.

15 Entertain Content Topics Scenario Skits. Unusual Company Facts. Interesting Testimonial. Strategic Music. Unique Marketing Benefits: Set Customer Mood. Less Business, More Fun.

16 Enhance Content Topics Reassure Customer. Express Gratitude. Include Corporate Jingle. Build Brand Awareness. Unique Marketing Benefits: Build A Positive Reputation. Convey Professionalism.

17 Did you Know? On average, 7 out of 10 callers are placed on hold. PEW Research Center

18 Section 2: On Hold Production & Maintenance Interesting Fact: 41% of consumers have initiated a purchase over the phone in the last year. American Teleservices Association

19 Best Practices Strategic Marketing Experts. Professional Scriptwriter. Wide Selection of Professional Voices.

20 Best Practices Licensed Music Library. Knowledge of Your Industry. Installation Assistance.

21 Best Practices Scripting Process: Gathers Your Company Information. Interviews You to Learn About Your Business. Scripts Copy and Sends You a Draft. Updates Scripts with Revisions or Corrections. Sends Approved Script to Production. Typical Production Time: 5 7 Business Days

22 Standard Audio Choices Voice Music Professional Specialty Character Accents Foreign Language Blues Pop Country Classical Jazz Easy Listening Rock R&B

23 Equipment Latest in Micro Chip Technology Compatible with Existing System Scalable Structure Remote Load/Update System Warranty/ Customer Service

24 Did you Know? Executives spend 15 minutes a day or 68 hours a year on hold. USA Today

25 Maintain Your On Hold Message Why Should I Update? Keep Content Fresh. Seasonal Specials / Promotions. A/B Testing on Sales.

26 Maintain Your On Hold Message Types of Updates: Single, Quarterly, Semi Annual, Annual. Request Changes and Update System Yourself. OMG National is NFIB s endorsed provider.

27 Benefit Summary Reduce Hangs Ups. Market Products and Services. Replace Dead Air or Ineffective Music. Reinforce Promotional Campaign. Establish Reputation. Improve Sales. Increase Revenues!

28 Visit OR to learn more, including special discounted pricing for NFIB members. Call Us Today: , Option 3

29 For more information about the Small Business Webinar Series visit: We want your feedback. If you enjoyed today s webinar or have suggestions for the future, please fill out the short survey that you will receive via after this webinar. Did you know NFIB is on Facebook? Stop By and Leave a Comment