Marketing at the Speed of ecommerce

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2 Marketing at the Speed of ecommerce

3 Jonathan Koo Head of Demand Generation AdRoll

4 37,000+ Ambitious brands around the world use AdRoll. $246 Billion Generated in sales annually. Global Offices San Francisco. New York. Dublin. Sydney. London. Tokyo. Chicago. Salt Lake City.

5 Agenda 3 Big Challenges Importance of your brand s digital footprint Expectations of personalization Seamless and cohesive execution How do we stay ahead? Connecting data for a unified customer profile Driving actionable insights from your data Utilizing automation to drive performance

6 3 Big Challenges

7 Challenge #1: Growing importance of your digital footprint

8 Consumers are fueling record growth for online-first brands

9 And their expectations are changing brand interactions 67% of consumers use social media for customer support.

10 Which continue to move online year after year 41% of retail sales will include a digital touch by 2021.

11 So brands that want to grow need to be everywhere

12 And navigate all the ways to be online in 2018

13 But, there are big opportunities for brands that make it happen 5x Growth rate for online sales compared to offline

14 Challenge #2: Expectation of personalization

15 Consumer expectations are at an all-time high

16 Getting personalization wrong can have huge consequences $756 Billion the cost of shoppers going somewhere else due to lack of personalization

17 Challenge #3: Executing seamless, cohesive marketing

18 We all want to share seamless stories with customers and grow revenue

19 We see the benefits of cohesive campaigns on our own platform Display, mobile, and native web and more! Social media 32% lower cost per action using cross-channel campaigns

20 But seamless marketing and advertising is still a challenge Disconnected data Partial customer view Lack of personalization Manual orchestration Deal Seeker?? High Value?? Unique ID: 138AB125 Name: Elizabeth Jones jones@gmail.com Last Purchase:???? Attributes: Female/???? New Visitor??

21 How you do stay ahead?

22 Connect data to unify your customer profile & drive actionable insights

23 Unifying disparate data sources provides deeper insights into your customer Site Behavior Other marketing tools ecommerce platform Purchase transactions Unique ID: 138AB125 Name: Elizabeth Jones Last Purchase: 11/17/17 Attributes: Female/Athlete CRM and online data Events and offline data

24 Make better decisions on marketing mix, customer paths, etc.

25 Turn that data into actionable insights such as personalization Collected Unified Personalized Deal Seeker High Value Unique ID: 138AB125 Name: Elizabeth Jones Last Purchase: 11/17/17 Attributes: Female/Athlete New Visitor

26 Don t miss your chance to increase revenue Companies fully invested in online personalization will outsell companies that haven t by more than 30%

27 Take Tecovas: An online-only commerce brand

28 They personalize every customer experience

29 And it has been working

30 Utilize automation to drive better results

31 Manually executing a personalized, cohesive experience takes a lot of time & resource Collected Unified Personalized Manual execution Deal Seeker High Value Unique ID: 138AB125 Name: Elizabeth Jones jones@gmail.com Last Purchase: 11/17/17 Attributes: Female/Athlete New Visitor

32 There is a huge opportunity for brands that make it all work together through automation Collected Unified Personalized Automated Orchestration Deal Seeker High Value Unique ID: 138AB125 Name: Elizabeth Jones jones@gmail.com Last Purchase: 11/17/17 Attributes: Female/Athlete New Visitor

33 You can automate to save on time & resource ie. personalized ads 2x shoppers take action compared to static ads

34 Automation often leads to strong performance 1095% return on ad spend for the average brand

35 Recap

36 Marketers are facing some tough challenges: Maintaining a multi-channel digital presence Keeping up with consumer expectations of personalization Executing a seamless, cohesive marketing experience We have the tools to stay ahead: Connect your data to create a unified customer profile Drive actionable insights and personalized experiences with that data Utilize automation to drive omni-channel results

37 Thank you! Please send additional questions to