HYBRIS AND THE FUTURE OF COMMERCE OUR IMPLEMENTATION STORY IBM Corporation

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1 HYBRIS AND THE FUTURE OF COMMERCE OUR IMPLEMENTATION STORY IBM Corporation

2 PRIORITIES AND TRENDS CUSTOMERS KNOW BRANDS NOT CHANNELS PURCHASE PATH IS NOT LINEAR COMMERCE LANDSCAPE HAS SHIFTED CUSTOMERS EXPECT EACH INTERACTION TO BE RELEVANT Brands need consistent communication with their customers Smartphone adoption has shifted the commerce landscape Buying journey is different and uses many touch points everywhere Need to address lifestyle choices and preferences IBM Corporation

3 VALUE OF PROCESSES TO YOUR COMPANY S OMNI-CHANNEL STRATEGY HIGH POINTS FOR VALUE Source: RSR Research, June IBM Corporation

4 OMNI-CHANNEL ORDER MANAGEMENT IBM Corporation

5 What percent of fashion do you think is purchased online? 5% 15% 30% 45% IBM Corporation

6 What percent of fashion do you think is purchased online? B: 15% 5% 15% 30% 45% IBM Corporation

7 Expected global revenue for mobile purchased goods in 2015? $85 Billion $143 Billion $199 Billion $374 Billion IBM Corporation

8 Expected global revenue for mobile purchased goods in 2015? $85 Billion $143 Billion C: $199 Billion $374 Billion IBM Corporation

9 MODERN COMMERCE REQUIRES FLEXIBLE, LIGHT- WEIGHT, SCALABLE PLATFORM FULLY INTEGRATED, FUNCTIONAL COMMERCE B2C & B2B FRONTEND OMNI-CHANNEL TOUCHPOINT INTEGRATION 04 FULLY INTEGRATED 05 CONNECT THE STORE 06 MOBILE SOLUTION EXCEPTIONAL CUSTOMER SERVICE 07 PRINT INTEGRATION 08 POWERFUL MASTER 09 DATA MANAGEMENT OMNI-CHANNEL ORDER MANAGEMENT IBM Corporation

HYBRIS COMMERCE SUITE The industry s most modern, agile,

commerce solutions: state-of-the-art master data management

business a single view of its customers, products and orders,

10 HYBRIS COMMERCE SUITE The industry s most modern, agile, comprehensive commerce platform hybris delivers omni-channel commerce solutions: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business IBM Corporation

11 Which of the following channels can be used with hybris Commerce? Web Mobile Call Center In-Store Print Catalog Social Gaming Console Refrigerators Wearable devices IBM Corporation

12 Which of the following channels can be used with hybris Commerce? Web Call Center Print Catalog Gaming Console Mobile In-Store Social Refrigerators Wearable devices IBM Corporation

THE HYBRIS DIFFERENCE Single view of the

Proven integration with SAP CRM & ERP The

in the marketplace Total flexibility and

13 THE HYBRIS DIFFERENCE Single view of the Customer and Single view of the Business Omni-Channel B2B / B2C Industry focused Single, Agile, Scalable technology stack Proven integration with SAP CRM & ERP The most functionally complete commerce platform in the marketplace Total flexibility and choice across on-premise and cloud deployment models hybris is the fastest growing commerce platform in a + $50B global market IBM Corporation

14 SPEED AND SCALE IBM Corporation *ORACLE EXADATA POC TEST RESULTS

IMAGINE YOU COULD OFFER THIS TYPE OF CUSTOMER EXPERIENCE 1 Customer

with personal shopper in-store 2 Personal shopper receives

inventory available in advance of appointment 3 Personal shopper

suits will match a previously purchased shirt and tie Assists client

15 IMAGINE YOU COULD OFFER THIS TYPE OF CUSTOMER EXPERIENCE 1 Customer browses website Adds two suits to wish list Schedules appointment with personal shopper in-store 2 Personal shopper receives appointment notice and clienteling information Ensures wish list inventory available in advance of appointment 3 Personal shopper previews wish list items with client Demonstrates how one of the suits will match a previously purchased shirt and tie Assists client in viewing other suit/shirt/tie combinations Suggests shoe options IBM Corporation

IMAGINE YOU COULD OFFER THIS TYPE OF CUSTOMER EXPERIENCE 4 Client tries on various suit/shirt/tie options and

suit/shirt/tie transaction on personal shopper s tablet with cash, credit, debit, and/or gift card Requests hard

suit is ready for pickup and a discount offer on the shoes in their wish list Selects shoes from wish list,

16 IMAGINE YOU COULD OFFER THIS TYPE OF CUSTOMER EXPERIENCE 4 Client tries on various suit/shirt/tie options and makes a selection Snaps selfie and sends to friends who give it a like Requests suit alterations 5 Finalizes suit/shirt/tie transaction on personal shopper s tablet with cash, credit, debit, and/or gift card Requests hard copy and/or electronic receipt Adds shoe selections to client s wish list 6 Client receives text message that suit is ready for pickup and a discount offer on the shoes in their wish list Selects shoes from wish list, checks in-store availability, and finalizes purchase Picks up suit and shoes at customer service desk IBM Corporation

17 STRENGTH ACROSS ALL CUSTOMER SEGMENTS AND INDUSTRIES GLOBAL ENTERPRISES DIGITAL MANUFACTURING RETAIL WHOLESALE TELCO SME DIGITAL MANUFACTURING RETAIL WHOLESALE TELCO IBM Corporation

18 VIDEOLUX HYBRIS IMPLEMENTATION IBM Corporation

19 BUSINESS NEED Omni-channel business model to optimise selling potential. Focus on on-line, mobile and social. Existing product was not flexible enough to answer to demands of marketing and sales. SCOPE B2C store with around products Integration with SAP ERP (Retail) COMPETITORS Intershop Oracle IBM Corporation

20 Why IBM IBM`s differentiators: Leader in digital commerce, has know-how. Largest SAP partner globally, has the capacity to execute complex implementation projects involving hybris & SAP ERP/CRM, analytics. Is currently building up a pool of hybris resources across Europe and has a backlog of a successful project in the region. Focused on mobile commerce IBM`s approach: Implementation time of 10 months using hybris Commerce Accelerator and an agile methodology. Start of Requirements Gathering: 28 May 2014 Go-Live: 26 February IBM Corporation

21 HIGH RESOLUTION IMAGES & VIDEOS PRE-ORDER & LATE DELIVERY PRODUCT NOTIFICATIONS SOCIAL INTEGRATION CONTEXTUAL BANNERS REVIEWS AND COMMENTS IBM Corporation

22 CONTEXTUAL IBM Corporation

23 AVAILABILITY BY STORE PRODUCT DESCRIPTION / EDITORIAL CONTENT IBM Corporation

24 CROSS-SELL, UPSELL & NEWEST IBM Corporation

25 AUTOMATICALLY ASSIGN VOUCHERS TO CUSTOMER GROUPS USE ASSIGNED VOUCHERS OR COUPON CODES IBM Corporation

26 FACETED SEARCH PER CATEGORY OMNI- CHANNEL IBM Corporation

27 smartphone PRODUCT BOOSTING IBM Corporation

28 ONE PAGE CHECKOUT MULTIPLE PAYMENT OPTIONS IBM Corporation

29 QUESTIONS? IBM Corporation

30 THANK YOU IBM Corporation

31 SAP/HYBRIS LEADS GARTNER MAGIC QUADRANT FOR DIGITAL COMMERCE Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose IBM Corporation

KNOWLEDGE BRIEF. Intershop Communications is Recognized as the 2017 Company of the Year in the Global Digital Commerce Platforms Market

KNOWLEDGE BRIEF. Intershop Communications is Recognized as the 2017 Company of the Year in the Global Digital Commerce Platforms Market KNOWLEDGE BRIEF Intershop Communications is Recognized as the 2017 Company of the Year in the Global Digital Commerce Platforms Market KNOWLEDGE BRIEF BY Intershop Communications is Recognized as the 2017