Course Description. Supply Chain Management & Management Science III Supply Chain Operations

Transcription

1 Supply Chain & Science III Supply Chain Operations Course Description Buying products and using services is part of our daily life. We buy books, groceries, and computers and we use telephones, watch movies, and fly on planes. When doing so, we demand high quality and good service at a low price. How these demands can be fulfilled is covered in supply chain management. Supply chain management is about designing, producing, delivering and selling products and services and about doing so profitably. It has emerged as one of the most powerful business subjects and successful companies all over the world are using supply chain management to improve quality, increase customer service, reduce cost and build new revenues. The course Supply Chain Operations forms the third part of our major Supply Chain & Science. While the courses Supply Chain Strategy and Supply Chain Planning discussed strategic decisions and the design aspects of supply chain management, the course Supply Chain Operations focuses on operational and coordination issues. The course consists of two parts, a lecture based part and a case study based part. In the lecture based part of the course, we cover revenue management, inventory management, product variety management, supply chain contracts, and information sharing. In revenue management we determine how to optimally price products and services. In inventory management, we show how to efficiently manage inventory in different situations. For example, uncertain demand in the fashion industry requires higher inventory levels than stable demand in the consumer goods industry. If we build a variety of products it might be useful to postpone the building of variants to a late stage in the supply chain or to use common parts. In the course, we discuss when these approaches are beneficial and how the benefits can be quantified. The performance of a company relies to a large extend on the reliability and performance of the supply chain partners. Supply chain contracts govern these relations. We analyze different types of contracts and show how they influence the performance of the supply chain partners and of the overall supply chain. To coordinate the supply chain, information must be exchanged. In the course, we analyze which information should be exchanged and how it should be used. In case study based part of the course, the knowledge obtained in the course is applied to solving unstructured problems real companies have faced. It prepares students to identify improvement opportunities that exist in actual supply chains, to quantify the improvements that various supply chain management approaches offer, to overcome implementation barriers, and to control supply chain performance. 00CourseDescriptionSCMMSIII docx 1/5

2 Course Administration Class times Faculty Wednesday 12:00 13:30, Room XXIII (WiSo-Trakt) Thursday 14:00 15:30, Room XXV (WiSo-Trakt) Friday 10:00 11:30, S11 (Seminargebäude 106) Prof. Dr. Ulrich W. Thonemann Room: 225 Telephone: Faculty office hours Monday 14:00 15:00 Secretary Monika Scholz Room: 225 Telephone: Teaching assistant Assignments Deadline for cases Grade André Fuetterer Room: 228 Telephone: Office hours: Wednesday 15:00 16:00 There will be regular homework assignments that will be discussed in the corresponding sessions. These assignments will not be graded. In addition students have to hand in a graded homework assignment on inventory management that is due on 24 April. Moreover, students have to prepare case studies. Each student must individually hand in a written report that includes solutions to the case study. The report has to be written in English. Students will have the opportunity to use Word standards for the reports. Each report must be submitted at the beginning of the classes concerning the corresponding case. Late submissions will not be accepted. For the Barilla Case on 2 May no report has to be prepared, instead, students have to participate in a pop-up quiz for which they can earn bonus points. The course will count 6 credit points (LP). The overall grade is determined as follows: Exam (60%) Case Studies (25%) Homework Assignment Inventory Mgmt. (15%) Exam Handouts Language In addition, students can earn bonus points for class participation and up to 3 bonus points for a quiz on the Barilla Case on 2 May. Details on how to choose a track will be announced in class and via ILIAS. The final exam will be on 5 June from 8 to 9 AM. During the exam, one singlesided cheat-sheet can be used. There will be class handouts for each lecture, summarizing the main points covered. The handouts of the course are typically available for download from ILIAS at least 24 hours before class. The lectures and discussion sessions are taught in English. 00CourseDescriptionSCMMSIII docx 2/5

3 Prerequisites Interest in the field and working knowledge of quantitative approaches in business administration. Literature The literature can be bought from the Mitschriften AG ( Students are not expected to read the entire literature! The required literature is shown in bold. All other literature is optional. Inventory - S. Nahmias (2005), Production and Operations Analysis, chapters 4, 5, U. W. Thonemann (2010), Operations, chapters 5, 8 Revenue - R. L. Phillips (2005), Pricing and Revenue Optimization, University Press: Stanford, chapters 4, 5, 7, 9, 10 - U. W. Thonemann (2010), Operations, chapter 9 Supply Chain - H. L. Lee, V. Padmanabhan, and S. Whang (1997), The bullwhip effect in supply chains, Sloan Review Case Studies - Barilla (A), Harvard Business School Case , 1994, and Barilla (C), Harvard Business School Case , Hewlett-Packard Co.: DeskJet Printer Supply Chain (A) and (B), Harvard Business School Cases GS3A-PDF-ENG and GS3B-PDF-ENG, "mi adidas" Mass Customization Initiative, Harvard Business School Case IMD159-PDF-ENG, 2003 The textbooks are available in the SCM-library ( The case studies are copyrighted. Therefore, we cannot provide these cases for copying. They are available on Harvard Business Online. You need to create an account and purchase the cases online. Please follow this link: 00CourseDescriptionSCMMSIII docx 3/5

4 Course Overview Inventory Introduction, EOQ Model and Newsvendor Problem Reading: Nahmias Sections 4.4, 4.5, 5.1, 5.2 and 5.3 or Thonemann Sections 5.1 and 5.2 Inventory Control under Periodic Review Reading: Nahmias Section 5.6 or Thonemann Section 5.3 Inventory Control under Continuous Review Reading: Nahmias Section 5.5 or Thonemann Sections 5.4 and 5.5 Vendor-Managed Inventory at Barilla Prepare: Harvard Business School Case Postponement and Commonality at Hewlett Packard Prepare: Harvard Business School Cases GS3A-PDF-ENG and GS3B-PDF-ENG Revenue Revenue I Reading: Phillips, chapters 4, 5, 7, 9, 10 or Thonemann chapter 9 Revenue II Reading: Phillips, chapters 4, 5, 7, 9, 10 or Thonemann chapter 9 Supply Chain Postponement and Commonality Reading: Nahmias Section 6.7 or Thonemann Section 8.1 Supply Chain Contracting Reading: Thonemann Section 8.3 The Bullwhip Effect: Causes and Cures Reading: Lee et al. The Bullwhip Effect in Supply Chains and Thonemann Section 8.2 Mass Customization with mi adidas (only Track A) Prepare: Harvard Business School Case IMD159-PDF-ENG 00CourseDescriptionSCMMSIII docx 4/5

5 Course Agenda Monday Tuesday Wednesday Thursday Friday Session 1: Introduction Session 2: Project Preparation Session 3: Project Preparation - no class - - no class - April Session 4: Exercises on Inventory Session 5: The Beer Game (Room 410) Session 6: The Bullwhip Effect: Causes and Cures Session 7: Project: Inventory Session 8: Guest Lecture on Supply Chain Operations Session 9: Supply Chain Contracting May Day Session 10: Case Study: Vendor- Managed Inventory at Barilla Session 11: Exercises on Supply Chain Session 12: Case Study: Postponement Session 13: Case Preparation and Commonality Ascension Day at Hewlett Packard - no class May Session 14: Revenue I Session 15: Revenue II Session 16: Exercises on Revenue Whitsun Holidays Session 17: Case Study: mi adidas Session 18: Wrap-Up and Summary Corpus Christi Due Dates: : Project on Inventory due : Pop-up quiz on Bailla Case (no hand-in!) : HP Case due : Mi Adidas Case due : Final Exam 00CourseDescriptionSCMMSIII docx 5/5