WHY SMS MATTERS. BEST PRACTICE For subscriber growth. TECHNOLOGIES To stay relevant. MESSAGING TACTICS The pros use to impact redemptions and loyalty
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1 WHY SMS MATTERS Results 2013: Mobile Marketing Day Chicago 1 BEST PRACTICE For subscriber growth John Styers, EVP john@sumotext.com Tim Miller, President tim@sumotext.com 4 6 TECHNOLOGIES To stay relevant MESSAGING TACTICS The pros use to impact redemptions and loyalty
2 Software platform to control Short Codes and StarStar Numbers Founded in Profitable FY 2011 and 2012 Mobile Health Practice Strategy and Consulting Practice Appeal to clients ready to bring campaign management tools in-house 300+ active client accounts Retail, Restaurant, Brands, Agencies, Publishers, Broadcasters, Non-profits Mobile Coupons, Loyalty Programs, LBS, MMS
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4 WHY SMS MATTERS
5 YOU STILL WANT TO COLLECT MORE ADDRESSES
6 YOU WANT MORE FANS, FRIENDS, VIEWS, AND LIKES.
7 YOUR SITE IS READY FOR MOBILE COMMERCE
8 YOU WANT INSIDE THE MOBILE WALLET
9 APP STORES ARE GETTING CROWDED Number of Applications Available in App Stores
10 App ENGAGEMENT Mobile Wallet Mobile Web Social Media SMS / MMS REACH
11 1 BEST PRACTICE For subscriber growth 4 TECHNOLOGIES To stay relevant 6 MESSAGING TACTICS The pros use to impact redemptions and loyalty
12 1 BEST PRACTICE For Subscriber Growth 1. THE PRIVATE SALE
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15 4 TECHNOLOGIES To Stay Relevant 4 1. StarStar Numbers 2. Geo Fences 3. Multimedia Messages (MMS) 4. Passbook Passes
16 STAR STAR NUMBERS Abbreviated Dial Codes (ADC s) Location Aware Easy to Dial Easy to Remember They Invite Action
17 SIMPLY CALL StarStar Numbers kick-start customer engagement by combining traditional voice calls with the ability to deliver location-aware and device-aware menus, links, and digital content via SMS and MMS.
18 STAR STAR NUMBERS COMBINE BRAND MARKETING AND ACTIONABLE MARKETING BRAND MARKETING Goal: To create lasting, Top of Mind awareness Gives products and services an identity Inspires loyalty by shaping perceptions Establishes differentiation and competitive advantage ACTIONABLE MARKETING Goal: To persuade a prospect to act or engage Uses a call-to-action to overcome inertia Connects with the company in some form Yields measurable results towards a business goal
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21 DEMO SIMPLY CALL **DEMO (**3366) Message & Data rates may apply
22 4 TECHNOLOGIES To Stay Relevant 1. StarStar Numbers 2. Geo Fences 3. Multimedia Messages (MMS) 4. Passbook Passes
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24 LOCATION LOOKUP ACCURACY Cell-ID: Typically 0-5 Miles Enhanced Cell ID: 1,000 Feet 1/4 Mile Assisted GPS: very accurate
25 WHO NEEDS GEO FENCES?
26 SONIC NEEDS GEO FENCES
27 4 TECHNOLOGIES To Stay Relevant 4 1. StarStar Numbers 2. Geo Fences 3. Multimedia Messages (MMS) 4. Passbook Passes
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32 BENEFITS OF MMS Up to 5,000 characters of text (not 160) Images, Audio, Video, Barcodes, Embedded Objects Slide shows The best channel into the mobile wallet Typically doubles redemption rates compared to SMS Combining Audio with Visuals increased KPI 50-60% Brian Colbert, Pandora
33 4 TECHNOLOGIES To Stay Relevant 4 1. StarStar Numbers 2. Geo Fences 3. Multimedia Messages (MMS) 4. Passbook Passes
34 MOBILE WALLETS
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41 MOBILE WALLETS
42 4 TECHNOLOGIES To Stay Relevant 4 1. StarStar Numbers 2. Geo Fences 3. Multimedia Messages (MMS) 4. Passbook Passes
43 6 MESSAGING TACTICS The Pros use to Impact Redemptions and Loyalty
44 PULL vs. PUSH QUID PRO QUO PERSONALIZATION CONTEXT VIRAL TANGER: Time to update your basics. Choose a mobile coupon. Reply: A (25% off all Blazers) B (30% off all Socks) C (35% off all Sweaters) 6 INTEGRATION
45 PULL vs. PUSH QUID PRO QUO PERSONALIZATION CONTEXT VIRAL TANGER: Time to update your basics. Which coupon would you prefer? Reply: A (Plain Text SMS) B (MMS with barcode) C (Passbook Pass) 6 INTEGRATION
46 PULL vs. PUSH QUID PRO QUO PERSONALIZATION CONTEXT VIRAL TANGER: Reply with your address or Tanger Card # for 20% off today s purchase of $100 or more. Reply STOP to Opt-out. 6 INTEGRATION
47 PULL vs. PUSH QUID PRO QUO PERSONALIZATION CONTEXT VIRAL TANGER: Hi Susan! Jada is unpacking a new shipment and Alison is labeling the items now. Hurry in to try on the most adorable capris ever! 6 INTEGRATION
48 PULL vs. PUSH QUID PRO QUO PERSONALIZATION CONTEXT VIRAL TANGER: We agree it s too cold to get out. So find a cozy spot and surf over to our private sale online. All winter items 25% off. Today only! 6 INTEGRATION
49 PULL vs. PUSH QUID PRO QUO PERSONALIZATION CONTEXT VIRAL INTEGRATION TANGER: Thanks! Your Coupon Pass is below! Sharing is caring. Reply with up to 5 friend s mobile numbers and we ll send them a pass too! TANGER: Coupon Pass
50 1 PULL vs. PUSH 2 QUID PRO QUO PERSONALIZATION CONTEXT VIRAL Tanger: Thanks for Shopping at Tanger.com! Your $ purchase earned you 50 bonus points and brings your total to 850. Track your shipment at: 6 INTEGRATION
51 1 BEST PRACTICE for subscriber growth Q&A 1. Private Sale 4 TECHNOLOGIES to stay relevant 1. StarStar Numbers 2. Geo Fences 3. Multimedia Messages (MMS) 4. Passbook Passes 6 MESSAGING TACTICS the pros use to impact redemptions and loyalty 1. Pull vs. Push 2. Quid Pro Quo 3. Personalization 4. Context 5. Viral 6. Integration
2018 Loyalty Program Consumer Survey
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