Always answer three questions when writing marketing copy: 1. Who is your audience? 2. Why should they care? 3. What do you want them to do?

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2 Always answer three questions when writing marketing copy: 1. Who is your audience? 2. Why should they care? 3. What do you want them to do?

3 WEBCAST PROMOTION 1. Ask the important questions 2. Write out one sentence that answers the questions 3. Summarize it into 7 words or less Activity 1: Promoting a Webcast You re promoting a webcast about ERP in the cloud with the new release of Microsoft Dynamics GP 2013 coming out. The title of the webcast is Microsoft Dynamics GP in the Cloud. Write a subject line for the webcast invitation. Try to include numbers Give a sense of urgency Pinpoint benefit words Ask a question Use action words

4 Activity 2: Marketing Review this copy and pick out three things you would change to make it better: Hello Bethany, Microsoft Dynamics GP helps you make informed business decisions. Here's how: increase your sales opportunities by identifying your top customers and what drives their profitability reduce operational costs by optimizing buying and inventory management improve automation and efficiency across your key business processes Click here to learn more about how Microsoft Dynamics GP can drive your business growth by improving your margins and your cash flow. To learn the Top 10 Reasons for Choosing Microsoft Dynamics GP read this document Register now for our next monthly luncheon on Microsoft Dynamics GP. Good food and good learning rolled into one on Wednesday, August 29 th at noon. Brochure: Turn Your Business Vision into Reality with Microsoft Dynamics GP Download now Brochure: Top 10 Reasons for Choosing Microsoft Dynamics GP Download now. MARKETING 1. Ask the important questions 2. Create a template 3. Identify one or two pain points 4. Explain how you can help them resolve those pain points 5. Have a clear and concise Call to Action Place Call to Action at top of AND bottom Don t lead with product features Put important information above the fold Include questions

5 SOCIAL MEDIA 1. View the video, read the brochure, etc. Activity 3: Social Media Post Write a social media post that summarizes this video. 2. Jot down key phrases 3. Pick the value proposition that pertains to your audience Have fun! Be creative and informal Keep it short and sweet Have clear Call to Action

6 BLOGGING BLOGGING 5. Pick keyword 1. Pick to keyword focus on to focus on 6. Answer important questions 2. Answer important questions 7. Create value proposition around 3. the keyword Create value proposition around 8. Figure out unique slant to the keyword that value proposition 4. Figure out unique slant to that value Load title and proposition first paragraph with keywords Use informal jargon Load title and first Incorporate paragraph examples with keywords Spell out acronyms Use informal jargon Incorporate examples Activity 4: Blogging Review this blog post and pick out three things you would change to make it better: Use Microsoft Dynamics CRM for Stronger Relationships Companies are being pressured to keep their relationships strong by adding a social media mix to their marketing and sales efforts, but they should also realize social doesn t end at your customer. Social media in the workplace can create a lot of benefits not many are aware of. Social media connected with your CRM software can bring together the sales, marketing, and customer service departments. When these three areas work together, it s creates a great concoction of customer satisfaction and more effective lead generation. Here are a few examples of when it especially comes in handy: Connecting social media with your CRM is definitely a way to stay connected with your customers, but it s also another way to enhance relationships in the office. Take advantage of the technology we have available today to make your job as productive as possible and contact us if you have any questions about how Microsoft Dynamics CRM works with social media components

7 Activity 5: Case Study Review this short case study situation and create a sidebar that summarizes important facts and figures (Use your imagination and fabricate examples or figures that make the summary more intriguing): A home and hardware distributor struggled with manual transactions at each of their three warehouse locations and had little insight into their inventory and order information. CASE STUDY 1. Decide on client to interview 2. Create questionnaire specific to that client keeping your value proposition in mind 3. Interview your client, taking notes and writing down quotes as you chat 4. Draft your case study, outlining the situation first, then describing the solution and benefits your client is realizing 5. Create a sidebar with facts and figures Ask your client for numbers to quantify benefits Incorporate concrete examples Use bullet points where possible Include quotes throughout

8 ADDITIONAL WRITING RESOURCES: Grammar Use a proofreading service like to avoid typos and grammatical errors. Use spellcheck! In Microsoft Word, under review, proof with Spelling & Grammar. Visual Resources Use or for low cost stock photo options. Keywords/SEO Build a keyword list: marketing- resources/5- steps- to- building- a- strategic- b2b- keyword- list Templates ebooks: ebook- creation- kit/ Case Studies: Download written case studies in word format from Infographics: template- easily- create- infographics- in- powerpoint/ or check out The Partner Marketing Group s new services here: Blogging: to- create- a- business- plan- for- a- corporate- blog- strategy? Overall Tips and Tricks Follow The Partner Marketing Group Group on LinkedIn for Writing Wednesdays: