6 Easy Steps to a LinkedIn Profile That Will ATTRACT Coaching Clients. E-Book. Creator: Donna Schilder, MCC, Business Coach
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1 6 Easy Steps to a LinkedIn Profile That Will ATTRACT Coaching Clients E-Book Creator: Donna Schilder, MCC, Business Coach Facebook Fanpage: GetLinkedInNow Donna@DonnaSchilder.com Phone: (562)
2 1. Why should Coaches promote themselves on LinkedIn? Being on LinkedIn builds credibility Your LinkedIn Profile gives potential clients another experience of you and presents you differently than your website LinkedIn Profiles show up high in Google Searches because it s a highly regarded website Your potential clients are on LinkedIn 2. How can a Coach give the right first impression with their LinkedIn Profile? Upload a professional and appealing profile picture (Diagram A 2a) Add your credentials after your name. (Diagram A 2b) Write a compelling Headline/Tagline that describes specifically what you do (Diagram A - 2c) o o Use your Tagline to draw people s attention to the features and benefits you offer Remember that your Tagline appears below your name on all your LinkedIn messages, so write it accordingly Get strong, articulate Recommendations for the kind of coaching you want to sell (Diagram A 2d) Diagram A The Top of LinkedIn Profile Creator: Donna Schilder, MCC, Business Coach ~ Donna@DonnaSchilder.com ~ (562) Page 2
3 3. What s the #1 SECRET for attracting the right people to your LinkedIn Profile? Use keywords that your potential clients would use to find you (Diagram A, B, C, D green and purple underlines labeled 3) Creator: Donna Schilder, MCC, Business Coach ~ Donna@DonnaSchilder.com ~ (562) Page 3
4 NOTE: Green underlines represent Keywords placed in areas thought to have high impact on the LinkedIn Search Algorithm. Purple underlines represent Keywords placed in areas thought to have lower impact on the LinkedIn Search Algorithm NOTE: The LinkedIn Search Algorithm is the formula LinkedIn uses to return results in LinkedIn Searches. To appear as high as possible in a LinkedIn Search, you would want to optimize placement and repletion of Keywords. Use your chosen keywords in the areas of your Profile that are thought to have more weight in LinkedIn s Search Algorithm: Tagline Job Titles Specialties Section Skills Section Use your chosen keywords throughout your profile 4. How can you make yourself easily accessible through your LinkedIn Profile? Include your contact information in multiple places on your Profile (Highlighted in yellow and labeled with a 4 throughout the Diagrams) Include your contact information in your Personal Information Section (sometimes people block this or don t fill it in) (Diagram E) Give your Address and a phone number. From my experience, people are more likely to you from LinkedIn than call you, but you want both options available to them 5. What are tips for creating an Attractive LinkedIn Profile? Write for the screen Use short, concise segments of text Give your reader visual signposts (dashes, bullet points, commas, colons, symbols, ALL Caps, white space). (Examples are highlighted in orange on Diagrams A, B, C and labeled with number 5) Creator: Donna Schilder, MCC, Business Coach ~ Donna@DonnaSchilder.com ~ (562) Page 4
5 NOTE: When you type in the LinkedIn Profile sections you cannot type in symbols. But you can Copy and Paste symbols into your Profile. I have symbols you can copy on the Free Tools page of Here s the tiny url: In addition, my 6 Weeks to More Success With LinkedIn Video E-Course will show you how to insert symbols into your Profile, step by step. Proofread Your Profile: check spelling, grammar, spacing, punctuation, readability, and define acronyms Click on View my profile as others see it and review your profile to ensure your Profile is readable and appealing to viewers 6. How can a Coach use their LinkedIn Profile to sell their Coaching services? Write about how the Client will benefit from your services in your Summary Section Share results you have achieved Write in first person Fill out your Profile completely so that clients can see your business experience (in my case, a client might be attracted to my Human Resources, Process Improvement, Training and/or Team Building experience) Show your Industry experience (again, clients are often attracted to my Healthcare, Manufacturing, and/or Aerospace experience) It s also good to know how many characters you have available for each section so that you can maximize your message NOTE: The number of characters for each LinkedIn Profile section is available on under Free Tools. Here s the tiny url: Creator: Donna Schilder, MCC, Business Coach ~ Donna@DonnaSchilder.com ~ (562) Page 5
6 Diagram B Summary & Skills Section of LinkedIn Profile Creator: Donna Schilder, MCC, Business Coach ~ Donna@DonnaSchilder.com ~ (562) Page 6
7 Diagram C Experience Section of LinkedIn Profile Creator: Donna Schilder, MCC, Business Coach ~ Donna@DonnaSchilder.com ~ (562) Page 7
8 The Skill Section of your LinkedIn Profile is a new section in Beta Test. This section is also thought to have a high impact on the LinkedIn Search Algorithm. Here you select from terms that auto fill. I will be covering this in a future blog post on and it is covered in the video program. Diagram D Skills Section of LinkedIn Profile (New Section in Beta Test) You are able to set your Personal Information to show your phone number and address. My 6 Weeks to More Success through LinkedIn VIDEO E-Course shows you how to do this. Diagram E Personal Information Bottom of LinkedIn Profile Creator: Donna Schilder, MCC, Business Coach ~ Donna@DonnaSchilder.com ~ (562) Page 8
9 What impact have users had when they have implemented these tips? They have doubled their Profile views They are getting clients from LinkedIn Here s an Example of the increase in Profile views one user experienced after implementation of these tips: Diagram F: Charted Increase in Profile Views Here s a Tweet from this happy customer, Suzanne Muusers, ACC, Financial Advisor Coach: Diagram G: Tweeted 6 Week Video Course Testimonial Creator: Donna Schilder, MCC, Business Coach ~ Donna@DonnaSchilder.com ~ (562) Page 9
10 Creator: Donna Schilder, MCC, Business Coach ~ Donna@DonnaSchilder.com ~ (562) Page 10
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