TO A GREATER CONTENT. Developing a content strategy for MRX
|
|
- Edwin Kennedy
- 5 years ago
- Views:
Transcription
1 TO A GREATER CONTENT Developing a content strategy for MRX
2 Adam Warner Content farmer MUSTARDMARKETING.COM 2.
3 What is content? MUSTARDMARKETING.COM 3.
4 What is content? Content is the medium of the message MUSTARDMARKETING.COM 4.
5 What is content? Marketing Build awareness CONTACT PR, networking, blogs, social media, marketing, SEO Build awareness Lead Newsletter, seminar/webinar invite, white papers/e- books Sales Build empathy Warm lead Individual marketing contact using specific detailed marketing info Build credibility (educate) Phone call, meeting Purchase Build trust Prospect Evaluate Write proposal Sign contract CUSTOMERS Account development REPEAT CUSTOMERS Account management MUSTARDMARKETING.COM 5.
6 What is content strategy? Ensuring your content, the medium and the message, are aligned with your core objectives, your values, and supports your overall business strategy The message should be driving the media not the media being in control of the message. Kristina Halvorson MUSTARDMARKETING.COM 6.
7 No content strategy? No focus No coherent message No differentiation No relevance for your customers MUSTARDMARKETING.COM 7.
8 Content strategy will help you Provide coherent message Be relevant Differentiate yourself from your competitors Create a high quality content Establish expertise Drive business. MUSTARDMARKETING COM. 8
9 Establishing expertise % revenue change * *Source: Cambiar Consulting % change Cust. Sat agencies Generalist agencies Specialist agencies % change *After inflation; top 4 agencies excluded MUSTARDMARKETING.COM 9.
10 Creating a content strategy Where now? Where to? Why? MUSTARDMARKETING.COM 10.
11 Where now? MUSTARDMARKETING.COM 11.
12 Where now? Understand your business Where does your expertise lie? Which services are most profitable? Which areas are growing, which are plateauing MUSTARDMARKETING.COM 12.
13 Where now? Understand your market What is happening in MRX and vertical sectors What are the key trends What are the key issues facing clients? MUSTARDMARKETING.COM 13.
14 Where now? Understand your market. Future changes in client spend* % clients doing more or less in next 5 years Data analytics/mining Integration of multiple data streams Digital ad optimization Customer experience Path to purchase Digital focus groups Brand tracking Copy testing A&U Ad tracking Pack testing F2F Focus Groups More MUSTARDMARKETING.COM 14. Less *Source: Cambiar Future of Research
15 Where now? Understand your competitors Who are you losing pitches to? What messages are your competitors focusing on? What content are they pushing out, through what channels? MUSTARDMARKETING.COM 15.
16 Where to? MUSTARDMARKETING.COM 16.
17 Where to? Company vision Where do you want to be in five years from now? Growth? New products and techniques? Abandoning old and out of date products? MUSTARDMARKETING.COM 17.
18 Where to? Plotting your company MUSTARDMARKETING.COM 18.
19 Where to? Who are your target audiences? Focus on 2 or 3 sectors or markets MUSTARDMARKETING.COM 19.
20 Where to? Client persona Personality Ambitious High growth targets Value ROI Good sales and product based marketing Value data capture and lead gen Selling tools and products rather than consultancy Who are we communicating with? Sales and marketing managers Market Research Supplier (panel companies etc...) Budgets High (investment/vc backing) Client problem Brand Awareness Market differentiation Thought leadership Where can we make the most difference Deep understanding of the market (their clients) MUSTARDMARKETING.COM 20.
21 Why? MUSTARDMARKETING.COM 21.
22 Why do you exist?. MUSTARDMARKETING COM. 22
23 Why? Content themes Create content that provides solutions to client problems The customer s goal is not to find you; it s to find answers MUSTARDMARKETING.COM 23.
24 Why? Channels and resources Good writers with time to commit Good content is not an island Cohesion, repetition and consistency MUSTARDMARKETING.COM 24.
25 Editorial calendar MUSTARDMARKETING.COM 25.
26 Growing your content strategy Where now? Where to? Why? MUSTARDMARKETING.COM 26.
27 Content strategy will help you Provide coherent message Be relevant Differentiate yourself from your competitors Create a high quality content Establish expertise Drive business. MUSTARDMARKETING COM. 27
28 THANK YOU MUSTARDMARKETING.COM 28.
An Introduction to Inbound Marketing
An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking
More informationLead Generation Prospect Engagement Client Conversion
Lead Generation Prospect Engagement Client Conversion 2018 Overview Want to double or triple your sales numbers this year? Want to fill your calendar but don t have time to do it yourself? Convinced that
More informationHow to Pitch Content Marketing to Your Boss
How to Pitch Content Marketing to Your Boss Table of Contents Frame the Discussion...4 Prepare for Objections...5 Conduct Research...8 Present the Pitch...10 As a marketing professional trying to generate
More information* M E D I A U S A G E A N D M A N U F A C T U R I N G P R O F E S S I O N A L S * 2012 Gardner Publications, Inc. All Rights Reserved
* M E D I A U S A G E A N D M A N U F A C T U R I N G P R O F E S S I O N A L S * Important Concepts Your brand must be present, clear and consistent, in all media channels because most buyers use multiple
More informationFive Essential Components of Hospitality Marketing
Five Essential Components of Hospitality Marketing You manage a hotel or resort and want people to stay there. Seems like a reasonable request. The question is, how do you make it happen? The world of
More informationSavvy Demand Marketer's Guide
Savvy Demand Marketer's Guide to Inbound and Outbound Lead Generation The Savvy Sales Manager s Guide to Inbound and Outbound Lead Generation HiP 1 The Savvy Sales Manager s Guide to Inbound and Outbound
More informationMAINTAINING CLIENT RELATIONSHIPS
6 STEPS TO PERFECT QUAL The L&E trust guide to ensure the success of your project STEP 6 MAINTAINING CLIENT RELATIONSHIPS LERESEARCH.COM CONTENTS THE VALUE OF CLIENT RELATIONSHIPS 03 GOOD ACCOUNT MANAGEMENT
More information8/13/13. Selling Isn t What it Used to Be. Pathway to the Sale. Making it Rain. Twitter Blog post Website White paper Case study Phone
Making it Rain Presented by Jenifer Lambert, CPC VP, Sales & Marketing Selling Isn t What it Used to Be Pathway to the Sale Twitter Blog post Website White paper Case study Email Phone 1 A recent Corporate
More informationCreating an Effective Content Marketing Strategy
Creating an Effective Content Marketing Strategy Building Your Strategy 10 Guiding Principals to Execute the Strategy Building a Full Funnel Content Marketing Plan 1 What Is Content Marketing? Content
More informationInbound Marketing Essentials. Presented by Maitri Meyer, Founder
Inbound Marketing Essentials Presented by Maitri Meyer, Founder Traditional vs. Inbound Marketing Key Differences INTRIGUING (??) LOUD (!!) Traditional vs. Inbound Marketing Key Differences Company and
More informationStop Dating LinkedIn and Get Engaged Already: How to Drive Real Results on LinkedIn
Stop Dating LinkedIn and Get Engaged Already: How to Drive Real Results on LinkedIn Speakers: Mike O'Toole, President, PJA Advertising + Marketing Matt Magee, VP, Digital Strategy, PJA Advertising + Marketing
More informationThe fundamentals of using content marketing to increase your agency s revenue
The fundamentals of using content marketing to increase your agency s revenue Introduction The advent of content as a primary search engine ranking signal has put pressure on many companies to produce
More informationMarketing Coaching Programme 90 Day Marketing Plan
STRATEGY Marketing Coaching Programme 90 Day Marketing Plan Fans Friends Followers Signups Downloads Sales Revenue Referrals Frustrated by a lack of fans, friends or followers, online? Stressed by a lack
More informationB2B CO N T E N T MA R K E TIN G CAS E ST UDY Actuarial Firm: Perr&Knight
B2B CO N T E N T MA R K E TIN G CAS E ST UDY Actuarial Firm: Perr&Knight THE SYNOPSIS Perr&Knight, an actuarial firm, wanted to increase their visibility online and generate more inbound leads. After working
More informationA Business Owner s Guide to: Content Marketing
A Business Owner s Guide to: Content Marketing A Business Owner s Guide to: Content Marketing What is content marketing? And how can content marketing help your business? These are questions business owners
More informationDriving the Engagement Marketing Process With Technology
Driving the Engagement Marketing Process With Technology By Lisa Flynn Driving the Engagement Marketing Process With Technology It s commonly held that marketing is a combination of art and science, but
More informationA startup s guide to thought leadership
A startup s guide to thought leadership www.foundx.com @FoundX_ Contents Thought leadership 2 What is it? 3 Why thought leadership matters for startups 4 Thought leadership framework 6 How to write effective
More informationCheckpoint Marketing for Firms Social Media Solutions. Jane gets results
Checkpoint Marketing for Firms Social Media Solutions Jane gets results 2 Checkpoint Marketing for Firms Social Media Solutions This is the story of Jane Stewart. Jane is a partner at a small accounting
More informationDeveloping an effective B2B content marketing strategy
Developing an effective B2B content marketing strategy Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies should recognize how they differ
More information2015 TRENDS IN INDUSTRIAL MARKETING:
INDUSTRIAL MARKETING: How Manufacturers are Marketing Today 2 Contents IHS Engineering360 Industrial Marketing Trends Survey... 3 Highlights from the Survey Results... 4 Conclusions... 5 Recommendations...
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationINTEGRATED PLAYBOOK CONTENT MARKETING CATCH, RUN,TACKLE, TOUCHDOWN. to Engine of Growth for B2B Sales
Jay Jablonski Vice President of Applied Marketing (520) 297-5794 jjablonski@leadtomarket.com LEAD to MARKET Engine of Growth for B2B Sales INTEGRATED CONTENT MARKETING PLAYBOOK CATCH, RUN,TACKLE, TOUCHDOWN
More information6 Steps to Marketing Strategy Success
WORKSHEET 6 Steps to Marketing Strategy Success 1 WORKSHEET 6 Steps to Marketing Strategy Success Setting your strategy doesn t have to be a daunting task. Here, we coach you through the six steps to start
More informationHow to Create a Thought-Leadership Program
white paper How to Create a Thought-Leadership Program By mary Ellen Slayter repcapitalmedia.com How to Create a Thought-Leadership Program 1 introduction What s your big idea? What one idea or topic area
More informationMarketing In Today s Threat Environment. Jeff Aboud
Life Beyond Outbreaks Marketing In Today s Threat Environment Jeff Aboud What Is Outbreak Marketing? Outbound Response to Malware Outbreak Advertising PR / Press Activities Partner Communications Up to
More informationGETTING QUALITY CASES WITH ONLINE MARKETING
2017 GUIDE TO GETTING QUALITY CASES WITH ONLINE MARKETING for Solo & Small Law Firms BY: WILL PALMER KANSAS & MISSOURI MARKETS TABLE OF CONTENTS Page 1. Why an Effective Online Strategy Can Grow Law Firm
More informationBusiness Social Media Marketing Foundation
Business Social Media Marketing Foundation Bio Mike Saunders, MBA The Authority Positioning Coach Forbes & Huffington Post Contributor Podcast Host- Influential Entrepreneurs www.authoritypositioningcoach.com
More informationCONTENT MARKETING. Case Study
CONTENT MARKETING Case Study A case study of how content marketing increased relevant website traffic and improved inbound lead generation for a B2B logistics provider. www.bopdesign.com // info@bopdesign.com
More informationPAYGATE CASE STUDY. Our marketing and business development role with PayGate produced amazing and sustainable results over a number of years.
PAYGATE Our marketing and business development role with PayGate produced amazing and sustainable results over a number of years. Here is a taste of our journey with them. CASE STUDY MARKETING SERVICE
More informationOwning Your Content Planning for Success
Owning Your Content Planning for Success Who are we? Renee Plain Owner, In Plain Sight Marketing, LLC UC Davis English, Communications Print/web/social advertising background including RGJ, Nevada Appeal,
More informationIntegrating Search & Marketing
Integrating Search & Email Marketing Jon Lisbin Principal Point It Terry Miller Managing Partner CRM Group February 18, 2009 Presentation About Point Agenda It Launched in April 2002 Seattle s largest
More informationDavid Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com
David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton
More informationPROPOSAL OF SERVICES. AMI Member Package Details
PROPOSAL OF SERVICES AMI Member Package Details How Would You Rate Your Agency s Thought Leadership? It s OK if you re grimacing a bit trying to answer this question. You re already attempting to balance
More informationDriving More Revenue Through Content Marketing & SEO
Driving More Revenue Through Content Marketing & SEO Ronald Dod CMO & Cofounder at Visiture - ecommerce Marketing agency with 60+ People - Spanx, Just For Men, NCR, BarkBox, Title Nine, Red Dress - We
More informationSocial Sharing: A Key COMPONENT to New Sales. next4. Use the arrows to navigate through 3previous the pages. 1/6 [ close ]
Sales and Better Recruiting Use the arrows to navigate through the pages. 1/6 [ close ] What s they key to success in social media? Being social, of course! But what does that really mean? Does being active
More informationJohn Biancamano Inbound Digital LLC InboundDigital.net
John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media
More informationYour real estate partner
Your real estate partner The website Key figures 14,000 online adverts +165,000 monthly visits +2,7 millions of monthly pageviews The website audience Local + foreign markets : Mauritius, France, South
More informationPartner Go-ToMarket Services. Overview
Partner Go-ToMarket Services Overview As a member of the Microsoft Partner Network, you have access to resources that can help you create and execute your go-to-market plan to increase awareness, generate
More informationHow to Succeed in Social Selling with Employee Advocacy
How to Succeed in Social Selling with Employee Advocacy What is social selling? Social selling is about leveraging social networks to interact with potential buyers to build revenuedriving relationships.
More informationBuilding your professional profile. Stand out, through publishing your ideas
Building your professional profile Stand out, through publishing your ideas My perspective Journalism how to build a story B2B Sales how to focus a story Applying these skills to content marketing for
More informationRevolutionizing your sales strategy through Modern Selling (APAC) Robin Prince
Revolutionizing your sales strategy through Modern Selling (APAC) Robin Prince Enterprise Relationship Manager APAC TODAY S AGENDA 1 2 3 Introduction Integrating to Modern LinkedIn into your Discover how
More informationBe a Publisher, By a Publisher:
Be a Publisher, By a Publisher: Building a Content Architecture Courtney Kay VP, Field & Product Marketing @CourtneyLKay #ROISummit www.techtarget.com/formarketers Good News 5+ Hours per day online, >12
More informationAMCI Marketing Plan 2014
AMCI Marketing Plan 2014 Draft for Input and Discussion MEAC Meeting Presented by May 27, 2014 Table of Contents Page State of Play 3 The AMCI Brand 10 Strategy Road Map 12 Channels 14 Target Audiences
More informationBUILDING CREDIBILITY. For internal use only
BUILDING CREDIBILITY Overview Topic Overview Being a credible business partner is critical to our ability to lead and develop trusted relationships, as well as to influence and deliver results. A key element
More informationJames H. Capo vp, digital
James H. Capo vp, digital services jcapo@accessintel.com @jamescapo agenda *today s media landscape *access intelligence s tech stack *demo and 3 case studies! what is happening in media? a fundamental
More informationCONTENT MARKETING: FROM HYPE TO HELPFUL
CONTENT MARKETING: FROM HYPE TO HELPFUL Presented to TechUK 12 th FEBRUARY 2015 Prepared by Faye Hawkins MD at First Base Communications @hitfirstbase PART 1: THE INESCAPABLE HYPE COMPANY CONFIDENTIAL
More informationEVERYTHING YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING:
EVERYTHING YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING: A B2B Marketer s Guide to Reaching High Value Targets EVERYTHING YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING: A B2B MARKETER S GUIDE TO REACHING
More information5 Steps to Mastering the Art of Social Selling
5 Steps to Mastering the Art of Social Selling And to Eliminate Cold Calling Gary Levine, WSI, McLean, VA Copyright WSI 2014 Do not copy or reproduce ABOUT WSI Global Leader in Digital Marketing Global
More informationA guide to SOCIAL SELLING
A guide to SOCIAL SELLING THE CONTENTS QUICK STATS QUICK STATS 1 WHAT IS SOCIAL SELLING? 2 SOCIAL SELLING ANATOMY 3 FIVE PILLARS OF SOCIAL SELLING 4-9 SOCIAL HACKS & TIPS 10-12 REF REFERENCE 13 QUICK STATS
More informationBeing Online as a CFP
Being Online as a CFP Connect with me on LinkedIn and Twitter: www.linkedin.com/in/abray 85 @anbray85 www.ab-editorial.com In the beginning life online was much, much simpler 1 Like all good things in
More informationPractical Guide to Data- Driven Content Marketing. by SEMrush
Practical Guide to Data- Driven Content Marketing by SEMrush Table of Сontent Introduction Who Is This Guide for? What is Data-Driven Content Marketing? Content Marketing Cycle 1. Research: Analyse Your
More informationIASA Boot Camp+ Mastering the Art of Marketing & Selling to Insurance Companies. March 20-21, New Orleans Marriott New Orleans, Louisiana
IASA Boot Camp+ Mastering the Art of Marketing & Selling to Insurance Companies March 20-21, 2014 New Orleans Marriott New Orleans, Louisiana CONTENT CREATION & CURATION FOR INSURANCE Presented By: Jennifer
More informationABCD SALES MODEL. Digital Innovation, presented by Ryan Christiansen September 18th, 2013
Digital Innovation, presented by Ryan Christiansen September 18th, 2013 Facebook.com/DigitalFirstMedia Twitter.com/DFVentures MediaNews Group AdTaxi Networks 21 st Century Media linkedin.com/company/digital
More informationWE ARE PROFILE. Stand out among your competitors
WE ARE PROFILE Stand out among your competitors Welcome to PROFILE. We re a boutique creative agency, with a strong digital focus. We ll make your brand social with a cohesive strategy that aligns the
More informationBeginner s Guide to Inbound Marketing EDUCATE EMPOWER ACCELERATE
Beginner s Guide to Inbound Marketing EDUCATE EMPOWER ACCELERATE Inbound marketing is now the overwhelming marketing approach of choice for companies and organizations of all sizes, across all industries.
More informationThe Ultimate News Brief
We know that providing value is always top of mind for associations. So what's the best tool for keeping your members informed and your association strong? The MultiView's news brief is the ultimate tool
More informationBrainjocks Workbook JUMPSTART YOUR DIGITAL STRATEGY. A Workbook to Help You Define Your Strategic Approach
2018 Brainjocks Workbook JUMPSTART YOUR DIGITAL STRATEGY A Workbook to Help You Define Your Strategic Approach KEY TAKEAWAYS The importance of a digital strategy Identifying your primary audiences Sizing
More informationINBOUND SALES PLAYBOOK. Your Comprehensive Plan for Turning Prospects Into Happy Customers
INBOUND SALES PLAYBOOK Your Comprehensive Plan for Turning Prospects Into Happy Customers SO, YOUR BUSINESS WANTS TO GO INBOUND WITH ITS SALES PROCESS? Way to go! You re already on the right track to getting
More informationstart up communication The PR agency for Startups.
start up communication The PR agency for Startups. Who we are We think differently Startup Communication is a PR agency for startups and companies that want to follow new paths. Together, we want to create
More informationProfessional Diploma in Digital & Social Selling
Professional Diploma in Digital & Social Selling SPECIALIST 30-48 HOURS www.kmdc.com.my Validated by the Industry Advisory Council. Including members from ONLINE / CLASS Content Professional Diploma in
More informationWeb and Digital Marketing Manager
Web and Digital Marketing Manager Role Profile Role purpose: Reporting to the Director of Sales, Marketing and Communications, you will be responsible for the entire online media estate from the website,
More informationT A B L E O F C O N T E N T S
WEBSITE SERVICES DESIGN GUIDE WEB DESIGN PHOENIX T A B L E O F C O N T E N T S Part One Introduction Part Two Value Driven Website Design Part Three Discovery & Strategy Part Four Development & Maintenance
More informationContent Architecture: Structuring Your Content for Impact, Consistency, and Reuse
Content Architecture: Structuring Your Content for Impact, Consistency, and Reuse A survey of 368 senior level marketing executives makes it pretty clear that effective Brand Publishing requires well organized
More informationThree Ways to Improve your Website to Meet the Brave New World of Digital Marketing
Three Ways to Improve your Website to Meet the Brave New World of Digital Marketing B2B companies don t tell good stories My company Has a product That has a feature With a benefit That solves a problem
More informationmedia agency pricing booklet
NR media agency pricing booklet DESIGN packages G paclage OLD $300 PLATINUM package $600 Custom Text Based Logo 2 Sided Business Cards Design ( 1000 printed out) Brand Style Book Custom Logo Design with
More informationT A B L E O F C O N T E N T S
WEBSITE SERVICES DESIGN GUIDE WEB DESIGN PHOENIX T A B L E O F C O N T E N T S Part One Introduction Part Two Value Driven Website Design Part Three Discovery & Strategy Part Four Development & Maintenance
More informationAttention Experts A T T E N T I O N E X P E R T S. C O M. Digital Marketing Engagement & Growth Experts.
Attention Experts Digital Marketing Engagement & Growth Experts A T T E N T I O N E X P E R T S. C O M www.attentionexperts.com Attention Experts Services Offering Attention Experts is a marketing company
More informationHow to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights
How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best
More informationBy: Aram Panasenco (626)
By: Aram Panasenco (626) 382-8403 aram@lasbc.org 25 Steps to Get Started on Social Media: Checklist for Local Businesses apple Have I researched the leading social media sites? Get comfortable with what
More informationT A B L E O F C O N T E N T S
WEBSITE SERVICES DESIGN GUIDE WEB DESIGN PHOENIX T A B L E O F C O N T E N T S Part One Introduction Part Two Value Driven Website Design Part Three Discovery & Strategy Part Four Development & Maintenance
More informationYour Brand & Social Media MARKETING IN THE DIGITAL SPACE
Your Brand & Social Media MARKETING IN THE DIGITAL SPACE Need more guidance? Contact Ben De Jonge at The Cut anytime. ben@thecut.net.au 08 6364 0061 www.thecut.net.au 0438 880 546 What makes The Cut?
More informationSOCIAL MEDIA. consultants & speakers secret weapon. Image by: sheeps.it. Copyright Ernest Barbaric
SOCIAL MEDIA consultants & speakers secret weapon Image by: sheeps.it Image by: sheeps.it Strategy Map Core Business Objectives Translational Objectives Strategic Marketing Objectives Increase Reach Trusted
More informationMandrien Consulting. {Digital Marketing and Public Relations } Learn more inside, or give us a call today at to get started!
Mandrien Consulting {Digital Marketing and Public Relations } Learn more inside, or give us a call today at 917-338-4222 to get started! Digital Marketing and Public Relations {For the Title Insurance
More informationSalary: 21k Responsible to: The Marketing Manager Working with: Fundraising and Marketing team
Job description: Marketing and Communications Officer Salary: 21k Responsible to: The Marketing Manager Working with: Fundraising and Marketing team PURPOSE OF THE JOB The Fundraising and Marketing Directorate
More informationBuilding Your Fraud Examination Practice
Building Your Fraud Examination Practice Branding, Advertising, and Networking 2018 Association of Certified Fraud Examiners, Inc. Marketing Marketing concept of reaching a target and making the target
More informationTraveling Together: Aligning Your Sales & Marketing to the Education Buyer's Journey. September 7, 2017
Traveling Together: Aligning Your Sales & Marketing to the Education Buyer's Journey September 7, 2017 Today s Speakers Jacob Hanson Managing Partner PR with Panache! Chris Piehler Lead Storyteller & Editorial
More informationBRINGING THE QUALITY TO LIFE
BRINGING THE QUALITY TO LIFE ABOUT US AIVA is a digital marketing agency. We offer digital media services, website developing services, search engine services and graphic design services. We create and
More informationThe small business guide to LinkedIn Pages
The small business guide to LinkedIn Pages Learn best practices for showcasing your company s expertise on LinkedIn for Small Business Introduction Grow your business with LinkedIn Pages Building a presence
More informationHow to reach technical audiences through... inbound marketing. Issue 2
How to reach technical audiences through... inbound marketing Issue 2 In our previous issue we looked at the use of PR and how it can be a powerful and cost effective way for engineers to reach wider audiences
More informationLAW2018 GLASGOW. the SOLICITORS group are the leading and longest established providers of high quality legal exhibitions and conferencing events.
LAW08 GLASGOW 6 & 7 SEPTEMBER 08 @ GRAND CENTRAL HOTEL Attendance to the SOLICITORS group s events is the perfect way to meet face to face with current and prospective customers. the SOLICITORS group are
More informationFinancial Advisors: How to Optimize your LinkedIn Profile
+ Financial Advisors: How to Optimize your LinkedIn Profile A Publication of TABLE OF CONTENTS Introduction - The Case for LinkedIn 1. 5 Quick Ways to Optimize Advisor s LinkedIn Profiles pg. 1 2. A Daily
More informationTHE ART OF STORYTELLING IN PR
THE ART OF STORYTELLING IN PR How To Define And Create Your Brand Story Mynewsdesk PR Academy Study Guide 1 of 5 Part 1 Building Reputation In The Digital Age The way brands reach customers and stakeholders
More information2014 Investment Management Marketing Plan
2014 Last updated: 3/18/2014 Page 1 TABLE OF CONTENTS Marketing Strategy 1. Background Information 2. Strategic Goals for 2014 3. Solution Messaging Sales Enablement 1. Presentations 2. Inside Sales 3.
More informationPromote Your Business With LinkedIn
Promote Your Business With LinkedIn Greater Aiken SCORE Workshop North Augusta, SC - July 19, 2017 Presented by: Kelley O. Kohr, JD WSI Digital Marketing 1 2 AGENDA LinkedIn Means Business! Get Started
More informationAn Introduction to Multi-Channel Marketing
An Introduction to Multi-Channel Marketing Table of Contents 3 Chapter 1: What is Multi-Channel Marketing? 5 Chapter 2: Implementing a Multi-Channel Program and Best Practices 9 Chapter 3: The Benefits
More informationChristopher Ryan Nate Warren Fusion Marketing Partners
Christopher Ryan Nate Warren Fusion Marketing Partners Fusion Marketing Partners is a strategic B2B marketing and sales consultancy that specializes in analyzing and adding value to every part of its clients
More informationInbound Marketing Methodology
Inbound Marketing Methodology AA What is Inbound Marketing? Inbound marketing focuses on creating engaging content that pulls people toward your website where they can learn more about your products or
More informationContent Manager Job Description. This important role leads on content development and publication for Parkinson s UK in four key ways:
Sky1 Content Manager Job Description 1. Main purpose of the job This important role leads on content development and publication for Parkinson s UK in four key ways: delivers an excellent content design,
More informationLOCAL SEO WHITE PAPER
LOCAL SEO WHITE PAPER Making your brand famous in your location TABLE OF CONTENTS Introduction 00 Chapter I Managing Business Listings and Social Pages 01 Chapter II Optimizing Websites for Local Audiences
More informationSEO & PPC 6EFFECTIVE TACTICS TO IMPROVE SEARCH THE SMALL BUSINESS BLUEPRINT RANKINGS & DRIVE LEADS ON A LOCAL LEVEL
SEO & PPC THE SMALL BUSINESS BLUEPRINT 6EFFECTIVE TACTICS TO IMPROVE SEARCH RANKINGS & DRIVE LEADS ON A LOCAL LEVEL TABLE OF CONTENTS 3 4 8 12 13 Introduction It Begins with SEO Maximize PPC, or Lose Business
More informationA WebAttract Webinar User Case Study Bright Hub, Inc. Live Webinar Was Delivered on June 17, 2009
A WebAttract Webinar User Case Study Bright Hub, Inc. www.brighthub.com Live Webinar Was Delivered on June 17, 2009 The Company New York based Bright Hub, Inc. is the fastest growing expert writer community
More informationSocial Media in Healthcare Leverage Social Media for Real Business Impact
Social Media in Healthcare Leverage Social Media for Real Business Impact Gelb Consulting, An Endeavor Management Company 2700 Post Oak Blvd P + 281.759.3600 Suite 1400 F + 281.759.3607 Houston, Texas
More informationHow To Create A Powerful B2B Lead Generation Website That Keeps Your Visitors From Flying Away To The Competition
How To Create A Powerful B2B Lead Generation Website That Keeps Your Visitors From Flying Away To The Competition By Keith Smiley www.ksmileycopywriter.com 1 Introduction The corporate website is the #1
More informationMarketing & Communications in the Digital Age
Marketing & Communications in the Digital Age Giving Circle Connector Gathering October 27, 2016 Adrienne Peres Today s Topics Agenda Marketing 101 Paid vs. Earned Owned Content & Social Media Marketing
More informationLAW Call: Social
LAW08 PETERBOROUGH & 5 APRIL 08 @ KINGSGATE CENTRE Attendance to the SOLICITORS group s events is the perfect way to meet face to face with current and prospective customers. the SOLICITORS group are the
More informationA Swiss Army Knife for your Career or How LinkedIn and other online platforms can enhance your career path AND your daily job.
A Swiss Army Knife for your Career or How LinkedIn and other online platforms can enhance your career path AND your daily job. Why Are You On LinkedIn? Why you re on (or considering joining) LinkedIn What
More informationSocial Media & Digital Marketing
Social Media & Digital Marketing Jillian Guzinski Social Media Manager Max Rielly Digital Marketing Specialist About Nowspeed Nowspeed is a remarkable Digital Marketing Agency. David Reske and his team
More informationConnecticut Ave. Norwalk CT, 06854
www.tmcnet.com/community 203-852-6800 800 Connecticut Ave. Norwalk CT, 06854 Interested in owning your own Online Community? Check out these frequently asked questions to learn more! Contents: About TMCs
More informationContent Marketing How a 60-year-old media company is pioneering the future of advertising. Ninan Chacko CEO, PR Newswire
Content Marketing How a 60-year-old media company is pioneering the future of advertising Ninan Chacko CEO, PR Newswire Session Speaker Ninan Chacko CEO, PR Newswire Ninan Chacko, CEO @PRNewswire, global
More informationYour Business. with. Inbound Marketing
Your Business with Inbound Marketing Table of contents So What is Inbound Marketing? Is it Just a Fad? Inbound marketing in a nutshell What inbound marketing can do for your business? But is inbound marketing
More information