Media Information 2010

Transcription

1 Media Information 2010 your partner in science

2 Contents Page 1 An overview of Lab Bulletin 2 Visual of Lab Bulletin 3 New Products & Industry News 4 Technical Articles & Application Notes 5 Video Presentations 6 Market Research Studies 7 New Literature & E-Brochures 8 Manufacturer & Supplier Directory 9 Advertising Opportunities 10 Lab Bulletin E-Newsletter BC Contact Details An overview of Lab Bulletin Lab Bulletin is an online resource for scientists and laboratory personnel throughout the world, providing the most up to date information on new products and industry news. Members can search for technical articles, application notes, video presentations, new product literature and industry events. They are also able to review products and leave comments for other members of the Lab Bulletin community or discuss topics of common interest through member forums. Lab Bulletin features an extensive product and supplier directory with quick and easy searches. Enquiry forms enable members to request further information from suppliers at the click of a button. Lab Bulletin also provides a free E-Newsletter sent out monthly to over 20,000 scientists working in pharmaceutical, hospital, university and government laboratories. It delivers the latest product and industry news directly to their inbox. Our first E-Newsletter will be sent out in December Lab Bulletins main aim is to initiate dialogue between end users and suppliers of scientific equipment. Lab Bulletin covers the following areas: Analytical instrumentation Laboratory equipment and consumables Life sciences and clinical laboratory equipment Pumps, Valves & Filters IT solutions for the laboratory 1

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4 New Products & Industry News Lab Bulletin is always looking for new content that will be of interest to members of our community and welcomes you to submit details on your latest products and company announcements. Lab Bulletin has been designed so that manufacturers and suppliers can directly upload as many press releases as they like, using our online WYSIWYG editor. Simply log in to your account, add your press release or company announcement, add a picture, teaser, keywords and click submit - it is as easy as that! Alternatively, send your press release to editorial@labbulletin.com and we will take care of it for you. All products featured are searchable by keyword and are categorised into six key areas: General Laboratory Chromatography Spectroscopy Microscopy IT Solutions Environmental Analysis 3 Company announcements and industry news are also searchable by keyword and categorised by geographical location, so that members can choose to select news specific to their region. An enquiry form and comments box is added below each article, to allow members to either request further information or leave a comments for other members. All press releases are included free of charge.

5 Technical Articles & Application Notes Lab Bulletin provides a forum for the publication of research and reviews on all aspects of science, analytical instrumentation and related consumables. Lab Bulletin intends to be topical and quick reacting to new and emerging technologies and features a mixed variety of contributors, all conforming to a high standard of scientific writing. The scope of Lab Bulletin includes Chromatography, Spectroscopy, Microscopy, General Laboratory, IT Solutions and Environmental Analysis. The following types of papers are published in Lab Bulletin - technical articles (regular research articles), review articles and application notes. Technical articles Typically these describe novel research, improved methods or improvements in techniques or instrumentation that lead to increased efficiency in terms of time, ease or cost. Papers should be typically be approximately words long, contain 6-8 figures and appropriate references. Review articles Potential authors will be asked to provide a brief outline of the subject matter of the proposed review. Review articles should be sufficiently broad in scope to appeal to a wide cross-section of the websites community but should be specific enough to permit discussion at an appropriate depth. Figures and tables are encouraged in review articles. Review articles may also be non-technical in nature e.g. articles affording a personal reflection on practices within their industry, impact of relevant government legislation, meeting previews, meeting reviews, industry news etc. Technical notes These are brief (approximately words long) descriptions of equipment modifications and designs that provide tips on improved efficiency in procedures, equipment or technology. The articles should have a maximum of 2-3 figures and approximately 5 references. Manufacturers and supplies are invited to submit articles and applications notes as a PDF document to editorial@labbulletin.com your partner in science 4

6 Video Presentations Video is the future of the internet and one of the fastest growing advertising formats. Video presentations can provide you with powerful and effective opportunities, to show your company brand or products, to our online community. We are able to add a short, informative video of up to five minutes in length and place this next to your press release. Your video will also be listed under the 'Video Presentations' section of Lab Bulletin ensuring maximum exposure. Preferred formats include AVI, Mpeg or FLV files. For further information please contact a member of our sales team. 5

7 Market Research Surveys Ideal for finding out a more about your existing or potential customers. The team at Lab Bulletin will prepare and send out to our community of over 22,000 applied chemists, clinical chemists and life scientists, working in industrial, university, hospital and government laboratories. You may ask up to 20 questions relating to your companies' products and services and decide how long you wish the campaign to remain open. A detailed report will then be compiled and sent to you for analysis. your partner in science 6

8 New Literature Lab Bulletin features a new literature section where our members can easily source new product information, contact manufacturers and suppliers to request a copy or alternatively download a copy instantly. If you have a new catalogue or product brochure available then our literature section is an ideal way to promote it. Contact a member of our sales team for further information. E-Brochures If you already have an E-Brochure or E-Catalogue then why not promote it to our members in our E-Brochure section. E-Brochures & E-Catalogues will bring your printed material to life. By creating stunning online pages you can really engage customers with video, sound, quick and easy searches, realistic page-turning visual effects and direct links to products or services. Our team at Lab Bulletin can easily create E-Brochures and E-Catalogues from your existing brochures all we require is the PDF files. We are also able to offer offline versions of your E-Brochures. Our team will provide you with an EXE or SWF file allowing you to either host your E-Brochure on your own server or run directly from a CD or USB stick, ideal for company presentations or offline viewing. For further information on E-Brochures, please contact a member of our team. 7

9 Manufacturer & Supplier Directory Lab Bulletin features an extensive Product and Supplier Directory. Lab Bulletin members can easily search for a particular company or source companies who manufacture a specific type of product. Contact forms allow our members to get directly in touch with suppliers, in order to request further information. Lab Bulletin has been designed so that manufacturers and suppliers can easily upload their own company details. Lab Bulletin will include your contact details, company profile and list all of your products/services and include a direct contact form free of charge. your partner in science 8

10 9 Advertising Opportunities Start driving more traffic to your website! Previously people relied on journals/magazines to keep up to date with the latest trends and products in their industry. More and more people are now buying online, searching for equipment and news through popular search engines and websites. Getting your brand and products high in these searches, is essential to your business. Lab Bulletin is designed to attract free search engine traffic - the lifeblood of success. Every page is automatically optimized for search spiders, so new content is added quickly to search engine results. Google and other major search engines love Lab Bulletin. Lab Bulletins' main aim is to inform scientists from life and analytical sciences, of the latest information on laboratory products and services. Our mission is to match buyers with sellers. We have a number of options that can help your company reach our community from banners, video presentations demonstrating your products, market research studies to E-Newsletters. Web Banners Banner advertising is cost effective and provides the perfect solution to reinforce your company brand or to announce a new product or service. Lab Bulletin offers a range of banners and advertisers have the choice as to whether they are displayed on every page or only on selected locations. Main Header Banner - 950/ 1,100/$1,565 for two months exposure (468 x 60 Pixels) Displayed on the members and public home page. This premium position is available for up to three companies only and is positioned for maximum exposure. Category Banner - 499/ 580/$825 for two months exposure (468 x 60 Pixels) Displayed on either New Products, Industry News, Technical Articles, Video Presentations, Industry Events, E-Brochures, Market Research Studies or New Literature pages. Sub Category Banner - 399/ 465/$660 for two months exposure (468 x 60 Pixels) Displayed on either Chromatography, Spectroscopy, Microscopy, IT Solutions, Environmental Analysis or General Laboratory sub pages for the New Products section or United Kingdom, Europe, Eastern Europe, USA, Asia, Middle East, India or Africa sub pages for the Industry News section. Article and Press Release Banner - 150/ 175/$250 for two months exposure (468 x 60 Pixels) Displayed above a specific article or press release. Button Banner - 650/ 715/$1,060 for two months exposure (180 x 180 Pixels) Displayed on the throughout the website on the right hand side. Video Presentations - 555/ 895/$915 (320 x 240 pixels - Up to 12mb) Video is the future of the internet and one of the fastest growing advertising formats. Video presentations can provide you with powerful and effective opportunities to show your company brand or products to our online community. We are now able to add a short, informative video of up to five minutes in length and place this next to your press release. Your video will also be listed under the 'Video Presentations' section of Lab Bulletin ensuring maximum exposure.

11 Market Research Studies POA Ideal for finding out a more about your existing or potential customers. The team at Lab Bulletin will prepare and send out to our community of over 22,000 applied chemists, clinical chemists and life scientists, working in industrial, university, hospital and government laboratories. You may ask up to 20 questions relating to your companies' products and services and decide how long you wish the campaign to remain open. A detailed report will then be compiled and sent to you. Lab Bulletin E-Newsletter Whether it's a special offer, product launch, company announcement or industry event, the Lab Bulletin E-Newsletter is a great way to get your message directly to the inbox of over 22,000 applied chemists, clinical chemists and life scientists, working in industrial, university, hospital and government laboratories. Sent out monthly each E-Newsletter consists of up 20 stories of up to 250 words, accompanied with a colour image, along with an address and a hyperlink to either your website, a specific landing page or the full story on Lab Bulletin. Over 80% of our community make or influence purchasing decisions so you can be confident that you are reaching the right people. Our premium E-Newsletter slots are a fantastic, cost effective way of raising your company profile and generating response, at the same time. E-Newsletter sponsorship is also available. Prices E-Newsletter slot - 275/ 320/$455 Up to 250 words + image 200 x 200 pixels + + URL link E-Newsletter Sponsorship Banner - 650/ 760/$ x 60 pixels + up to 250 words + image 200 x 200 pixels + + URL link E-Newsletter Sponsorship Skyscraper Banner - 725/ 840/$1, x 600 pixels + up to 250 words + image 200 x 200 pixels + + URL link The following discounts apply if 3 or more placements are confirmed over a 12 month period: 3-5 placements 10% 6-9 placements 15% 9-12 placements 20% Issue and Closing dates 2009 December 20th November 2010 January 16th December February 15th January March 19th February April 19th March May 21st April June 18th May July 18th June August 19th July September 20th August October 17th September November 22nd October December 19th November your partner in science 10

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