MARKETING & PROMOTIONAL OPPORTUNITIES PORTFOLIO

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1 2015 MARKETING & PROMOTIONAL OPPORTUNITIES PORTFOLIO GARDEN STATE OUTDOOR SPORTS SHOW CHICAGO OUTDOOR SPORTS SHOW CHICAGOLAND GUN SHOW FIRE & ICE EXPO

ENDLESS POSSIBILITIES TO MAKE A LASTING STATEMENT Today, more than ever, marketers are building campaigns using a mix of traditional and new media, and for good reason.

, show that combining print, events and digital media makes for a far more effective marketing message than using any one type of media on its own From floor and table graphics, to badge lanyards and

2 ENDLESS POSSIBILITIES TO MAKE A LASTING STATEMENT Today, more than ever, marketers are building campaigns using a mix of traditional and new media, and for good reason. Recent studies, like The 2x Cross Media Multiplier Effect, by Outsell, Inc., show that combining print, events and digital media makes for a far more effective marketing message than using any one type of media on its own From floor and table graphics, to badge lanyards and column wraps, the Outdoor Sports Group offer a myriad of ways to promote your products and set yourself apart from your competition. Customizable to any budget and objective, promotional and sponsorship opportunities are purposely designed to secure better sales, bigger brand impact and more successful exhibit results. If you don t see an opportunity that meets your needs or budget, give us a call! Any of the marketing and promotional opportunities in this packet can be customized for you or we can brainstorm and create a new opportunity that meets your needs. RESERVE YOUR OPPORTUNITY TODAY! CONTACT INFORMATION Marc Levine Sales Executive (917) marc@osgshows.com Rick Rosalina Sponsor Information (212) rick@osgshows.com Jennifer Bain Marketing (212) jennifer@osgshows.com CORPORATE SPONSORSHIPS: (Title, Corporate, Beverage, 3D Archery Tournaments) YOUR COMPANY LOGO PROMINENTLY DISPLAYED ON ALL SHOW MATERIALS, INCLUDING: Pre-show attendee mailings Monthly ads in extensive advertising campaign Onsite Directory / Guide Official show website E-communication - blasts to targeted database Show banners and signage Cost: Title Corporate Beverage 3D Archery Tournament (exclusive) (non-exclusive) (exclusive) (limited to 4) $25,000 $15,000 $15,000 $7,500 1

PRE-SHOW OPPORTUNTITIES Show Preview This is the primary attendance promotion brochure. It is direct mailed to more than 25,000 prospective attendees (per show).

Premium locations on the home page and secondary conference l level pages (one click off home page) are also available.

$450 Exhibitor List / Buyers Guide Big Box Ad (300x160) 4 positions available $600 Conference Program Big Box Ad (160x600) 1 positions available $600 Conference Program Banner Ad (468x60) 1 position

3 PRE-SHOW OPPORTUNTITIES Show Preview This is the primary attendance promotion brochure. It is direct mailed to more than 25,000 prospective attendees (per show). Full Page $1,000 Half Page $750 Inside Cover $1,500 Inside Back Cover $1,500 Back Cover $1,750 Buyers Guide / Enhanced Directory Listing Draw attention to your company listing in our Official Online Show Directory / Buyers Guide by adding your company logo. A cost effective way to stand out from others! Enhanced Logo Listing: $75 Website & Buyers Guide Banners Advertise on the website and get maximum exposure! Premium locations on the home page and secondary conference l level pages (one click off home page) are also available. Run of Site Leaderboard Ad (728x90) 6 positions available $800 Event Home Page Big Box Ad (728x350) 2 position available $1,000 Exhibitor List /Buyers Guide Banner Ad (145x160) 4 positions available $450 Exhibitor List / Buyers Guide Big Box Ad (300x160) 4 positions available $600 Conference Program Big Box Ad (160x600) 1 positions available $600 Conference Program Banner Ad (468x60) 1 position available $450 Osg Newsletter Banners s sent to our targeted database can include your company message along with graphics and a link to your website. Leaderboard Ad (728x90) 1 positions available $250 per monthly edition Attendee Newsletter Campaign s sent to our targeted database can include your company message along with graphics and a link to your website. Duplicate tickets or barcodes may be refused on entry. Chicago Outdoor Sportsmen Donald E. Stephens Convention Center, Rosemont, IL 01/26/ :00PM to 01/29/ :00PM CONFIRMATION CODE PA F5 Donald E. Stephens Convention LOCATION Center, Rosemont, IL ADMISSION TYPE 5555 N. River Road Rosemont, IL Adult - One Day Admission +1 Year Subscription to Field & Stream Cost $300 E-ticket Ad Space File Type: 370px wide by 470px high, a jpg, gif, or png, Image Location: Bottom right of the page, below your venue location and map. Cost $3,500 2

AT-SHOW OPPORTUNITIES Registration Area Plan of the Day Enhanced Floor Plan Small Investment, Tremendous Reach.

Limited to only 18 participants, and enhanced map listing is a sure-fire way to stand out from the crowd and push the

give directions, and distribute literature. It s your chance to make a lasting first impression!

Cost $750 New Product Gallery Whether attendees are coming or going, Your Company will grab their attention as they head to

Showcasing your new products to the attendees Cost: $1,000 per 4-Shelf Tower Wristband Sponsorship (Exclusive) Each

4 AT-SHOW OPPORTUNITIES Registration Area Plan of the Day Enhanced Floor Plan Small Investment, Tremendous Reach. Every attendee will utilize the on-site map to navigate their way around the exhibit hall. Limited to only 18 participants, and enhanced map listing is a sure-fire way to stand out from the crowd and push the traffic to your booth. Simply provide us your logo and show special and we ll do the rest Enhanced Floor Plan Listing $250 Back Cover $1,500 Event Greeter Greet thousands of attendees when they arrive at the Convention Center each day of the event: dispense information, give directions, and distribute literature. It s your chance to make a lasting first impression! Note: Exhibitor provides Greeter. Please check with your Event Representative for available locations. Cost $750 New Product Gallery Whether attendees are coming or going, Your Company will grab their attention as they head to registration or the trade show floor. Showcasing your new products to the attendees Cost: $1,000 per 4-Shelf Tower Wristband Sponsorship (Exclusive) Each attendee must wear their wristband to gain entry into the show. Place your logo and booth number on this wristband and along, with gaining excellent brand recognition, push traffic to your booth all three days of the show! Cost $7,500 Registration Area Sponsorship Sponsor the registration area and grab the attention of thousands of attendees. Your logo will exclusively be featured on signage and banners within he registration area and if you choose, registration team members can wear t-shirts featuring your brand (sponsor to provide t-shirt) The Registration Area Sponsorship opportunities are endless as are the benefits to your brand. Cost Call of Rates 3

Cost: $2,500 (limited to 4 companies) Coupon Insert Show Bags Attendees love a bargain. And coupons are a sure way to get them to come to your booth.

Note: Exhibitor to provide printed coupons or ask your Event Representative for costs for OSG to print.

5 AT-SHOW OPPORTUNITIES Registration Area Show Bag Sponsor Attendees pick up so much information at the show what better way to get recognized by having your company logo and booth number printed on the official show bag. The bag is given to attendees during registration. Sponsorship includes production of the bag. Cost: $2,500 (limited to 4 companies) Coupon Insert Show Bags Attendees love a bargain. And coupons are a sure way to get them to come to your booth. Provide a printed coupon or special offer and we will insert it in the Show Bag given to attendees. Note: Exhibitor to provide printed coupons or ask your Event Representative for costs for OSG to print. Cost $500 In-Show Network Advertising The In-Show Network production team will create your spot that will be broadcasted throughout the convention center for all attendees to see. Using images you provide, a memorable and informative message will be created giving your brand incredible exposure while posing attendees to your booth. Alternatively, you can provide 10 sec, 20 sec or 30 second spots to run as well. Cost: $375-$1,000 Light Boxes Spotlight your company and brand on 30x40 promotional light boxes. Light boxes to be displayed in the lobby and / or walkways to the main registration area. Note: Cost includes production, electricity and labor Cost $1,200 per double-sided unit 4

AT-SHOW OPPORTUNITIES Grand Scale Advertising Grand Scale Advertising Impact Advertising Create a considerable presence at the show with a banner, decal, kiosk or billboard, or one of the other

Opportunities include*: Hanging Banners/Aisle Signs Aisle Signs Drop Downs Meter boards Floor Graphics Door/Window Decals Table Top Graphics Internet Lounge Mobile Charging Station Trout Pond Room

6 AT-SHOW OPPORTUNITIES Grand Scale Advertising Grand Scale Advertising Impact Advertising Create a considerable presence at the show with a banner, decal, kiosk or billboard, or one of the other opportunities for imagery, messaging and booth directional at the show. Placement is available in common space, eateries, hall and convention center entrances and within the halls themselves. Exposure in these heavily trafficked areas is the perfect place to showcase your company, a particular property/ brand and direct additional traffic to your booth (locations first come, first accommodated exhibitor to provide graphics and labor). Opportunities include*: Hanging Banners/Aisle Signs Aisle Signs Drop Downs Meter boards Floor Graphics Door/Window Decals Table Top Graphics Internet Lounge Mobile Charging Station Trout Pond Room Drop at Host Hotel Plus, others! Hanging Banners/Aisle Signs Showcase your company s brand and highlight your latest initiatives (show specials) in some of the most trafficked areas in the convention hall. Banners & signage in these positions drive traffic flow to your booth creating increased sales and branding for your company. Cost: Contact your sales rep to review costs, availability, size and location Aisle Sign Drop Downs Your company can be displayed on a double sided 2 x8 foam core sign that hangs below each aisle. Each drop down sign is visible from all directions throughout the show floor and is sure to drive attendance to your booth! Cost: $500 Meter Boards Brand your company signage & logo on a 1 meter panel displayed in prominent traffic areas. These panels are visible to attendees both entering and exiting the show. Cost $750 single sided / $1,000 double sided 5

AT-SHOW OPPORTUNITIES Large Scale Advertising Floor Graphics Create attention and excitement for your properties when attendees enter and exit the Convention Center with colorful, custom floor

Cost: Starts at $500 per floor graphic Door / Window Decals Garner attention for your properties as attendees enter the show. Greet them at the door!

Exposure in these densely trafficked areas is the perfect way to spread awareness about your company and hot properties.

7 AT-SHOW OPPORTUNITIES Large Scale Advertising Floor Graphics Create attention and excitement for your properties when attendees enter and exit the Convention Center with colorful, custom floor graphics. Your company identity will be a step ahead of your competitors and in the forefront of attendees minds. Cost: Starts at $500 per floor graphic Door / Window Decals Garner attention for your properties as attendees enter the show. Greet them at the door! Make sure your eye-catching graphics are on both sides of the glass doors along the entrances. Exposure in these densely trafficked areas is the perfect way to spread awareness about your company and hot properties. Cost: Starts at $150 per door Tabletop Graphics There s no better brand awareness advertising then printed graphics on a table top in the food court or show floor café. Your graphics imagery will greet everyone who stops for a bite to eat, has a meeting of is just taking a break. Capture the entire audience and generating business on and off the Show Floor. Cost: Starts at $850 and up Internet Lounge Sponsor the Internet Lounge, a major gathering place for attendees during show hours. Your home page will be the default home-screen and you ll be entitled to place signage and branding materials within the space. Cost: $5,000 Mobile Charging Station Sponsor the mobile charging station, a guaranteed stop for the majority of the show attendees. It is a sure way to gain exposure for your brand as everyone is in need of an energy boost for their cell phone at some time during the show hours? Your company logo will be prominently displayed on the signage in this area. Cost: $2,000 6

Per Show Cost $2,500 Tour Cost $7,500 Room Drop at Host Hotel After a long day of walking the exhibit hall and meeting with hundreds of suppliers, a room

This allows you to show a creative side by dropping a luxurious product, package or snack along with information in their hotel rooms.

Items left in room must be pre-approved by show management.

attendee. Pens and pads will be distributed in conference sessions.

8 AT-SHOW OPPORTUNITIES Large Scale Advertising Trout Pond Sponsorship Your company logo prominently displayed on show website and in the onsite floor map as official trout pond sponsor. Logo prominently displayed on 6 of the outer panels of the pond. Per Show Cost $2,500 Tour Cost $7,500 Room Drop at Host Hotel After a long day of walking the exhibit hall and meeting with hundreds of suppliers, a room drop is an ideal opportunity to make a lasting impression to the attendee when he/she arrives back to the hotel. This allows you to show a creative side by dropping a luxurious product, package or snack along with information in their hotel rooms. You can leave items such as; literature, tackle samples, a mini fishing kit, fresh chocolates or fruit, etc. Items left in room must be pre-approved by show management. Cost: Call for rates AT-SHOW OPPORTUNITIES Conference Area Track Sponsor Sponsor the fishing or hunting track and instantly gain exposure for your brand. Your company logo will be prominently displayed on the show website, on-site show program and signage. Cost: Call the show director for details Memo Pads/Pens (Exclusive) Be the exclusive provider of these important tools imprinted with your logo to each show attendee. Pens and pads will be distributed in conference sessions. Sponsorship does not include materials, production or shipping; sponsor is responsible for these costs. Pens/pads must be pre-approved by show management. Cost: $2,500 Meeting Rooms Provide your prospective and current clients the quality one-on-one time they deserve with your own meeting room at the Convention Center. These furnished rooms make a great tool for your VIPs to hold their meetings, and close valuable business during the event. Meeting rooms come furnished three ways: theater, classroom, and banquet style. Cost: Call your event representative for pricing and availability 7

AT-SHOW OPPORTUNITIES Food & Hospitality Opportunities Coffee Break Coffee breaks are an effective way for your company to gain recognition and appreciation from travel agents.

This will also give you the opportunity to place signage and brochures in each break station on show signage (time permitting).

Cost: $5,000 Special Events Sponsorships Special events sponsorships offer a company unique exposure in front of a captive audience at the host hotel or right on the trade show floor.

We have a great list of resources and contacts your company can benefit from! Post-Show list rentals: Direct mail or email Reach event attendees after the event is over.

9 AT-SHOW OPPORTUNITIES Food & Hospitality Opportunities Coffee Break Coffee breaks are an effective way for your company to gain recognition and appreciation from travel agents. Included with break are napkins with your logo and the opportunity for you to place signage and brochures in each break station. Further enhance the break by adding pastries or cookies. This will also give you the opportunity to place signage and brochures in each break station on show signage (time permitting). Cost: $5,000 plus catering cost Concession Cups Put your company logo and message in the hands of every thirsty attendee. Exhibitor to provide cups. Cost: $5,000 Special Events Sponsorships Special events sponsorships offer a company unique exposure in front of a captive audience at the host hotel or right on the trade show floor. Please call your sales representative for further details on customizing an event to meet your needs. Call For details POST SHOW OPPORTUNTIES Your marketing efforts don t have to end with the show! We have a great list of resources and contacts your company can benefit from! Post-Show list rentals: Direct mail or Reach event attendees after the event is over. The attendee direct mail and lists are available for use approximately 30 days post-show. Reach your specific target audience by choosing your list based on selects. (Lists will be sent to our company s bonded mail house.) Please note: all lists will include only opt-in attendees, as we are required by law to remove opt-out attendees prior to releasing our lists to any 3rd party vendors.) Call For details 8

2O18 MARKETING & PROMOTIONAL OPPORTUNITIES

2O18 MARKETING & PROMOTIONAL OPPORTUNITIES MARCH 4-6, 2O18 JAVITS CONVENTION CENTER NEW YORK CITY IBSnewyork.com 888.454.5055 CORPORATE SPONSORS: Endless Possibilities to Make a Lasting Statement Today,