Senior Corporate Communications Conference

Transcription

1 20 th Annual Senior Corporate Communications Conference Getting Yourself and Your Company Ready for Changes to Your World April 22, 2015 Pre-Conference Workshop New York Marriott East Side April 23-24, 2015 Conference Thomson Reuters Headquarters, New York - Hear what CEOs expect from you and your function, what new recruits are looking for in employment, and what the best communications teams are doing - to develop the skills and capabilities to effectively serve their businesses. Gain expert advice on building an effective internal communications strategy and hear examples of the methods organizations are using to simplify their messages to create a meaningful line of sight for each employee Discover how new and potentially devastating crises are surfacing and being dealt with - Hear about the latest innovations in content marketing and brand journalism Explore the latest Social Media best practices: Where do we go from here? Host Sponsor Associate Sponsor Marketing Sponsor

2 Pre-Conference Workshop / Wednesday, April 22, 2015 Location: New York Marriott East Side 525 Lexington Ave, New York, NY registration 12:30 1 pm workshop 1 5 pm Transformation through Communication: It Takes Heart A roller coaster economy, more global and complex organizations, five generations in the workplace and new technology are just a few of the changes that mean many of the tried and true change and transformation methods we ve used in the past just aren t as effective in today s world. Whether transforming an organization, a culture or a department, it s critical that we create emotional connections and engage people s hearts, not just their heads and hands, to achieve success. In this workshop, through case studies, group exercises and sharing best practices, you will learn how to focus on four areas that are critical for implementing successful transformation: SIMPLICITY Whatever the message, it has to be focused, targeted and simplified to cut through the barrage of information that employees receive today. LINE OF SIGHT People intrinsically want to connect with their organization s why and contribute to something bigger than themselves. LEADERS AS CONVERSATIONALISTS The role of today s leaders isn t merely to disseminate information, but rather to facilitate conversation. Equipped with the right skills and tools, leaders can fulfill this role in a way that inspires employee trust, commitment and action. STORYTELLING Studies show that we are wired to respond to and remember stories. Fostering a culture of storytelling is perhaps the most powerful way that organizations can reach employees on both an intellectual and emotional level. The benefits of attending this workshop include: Seeing examples of the methods organizations have used to simplify their messages and focus their employees Learning how to create a meaningful line of sight for each employee to build pride and inspiration Understanding the new expectations of leaders as communicators in this changing world and seeing ways that organizations have coached leaders to be more effective Discussing the emotional and scientific support for the power of stories and learn ways to create a storytelling culture. Chris Gay, Principal, Bridge Consulting Hosted by

3 Thursday, April 23, 2015 registration and continental breakfast 8 8:30 am Jan Botz, Conference Program Director, The Conference Board welcome and introduction 8:30 8:45 am host welcome and view from the top 8:45 9:15 am Gus Carlson, Executive Vice President and Chief Communications Officer, Thomson Reuters general session a 9:15 10:15 am Get Ready for the Next Winds of Change What s coming in communications that you don t even know about? What s just over the horizon, that you need to begin preparing for today? This session will feature a noted futurist/lecturer/technologist/journalist, who will describe trends and developments that will shape your future. Howard Greenstein, President, The Harbrooke Group networking refreshment break 10:15 10:30 am general session b 10:30 am 12 pm The CEO and You - What Does the Corner Office Want, and How Do Communicators Rise to the Challenge? In this panel discussion we ll hear from people whose jobs it is to provide and consult on the skills needed to build a world-class communications team. We ll learn the attributes and skills that corporate communications executives need, to rise to the challenges of today and tomorrow. In addition, a case study on how one corporate communications team reorganized to address management s expectations will provide specific ideas that may be applied to your own organization. Brandi Robinson, Vice President, NA Communications, Sanofi Maril MacDonald, CEO/Founder, Gagen MacDonald Richard Marshall, Global Managing Director, Corporate Affairs, Korn Ferry luncheon 12 1:15 pm general session c 1:15 2:15 pm Getting to the Heart of a Business Strategy with a Focus on Storytelling Nationwide Children s Hospital, one of America s largest pediatric health centers, engaged their employees across 70 facilities in a new business strategy, creating powerful emotional connections to the organization. In this case study, you ll learn how they implemented a holistic launch strategy that included simplified messages, visual communication and multimedia to better reach and resonate with employees. You ll also discover how Nationwide Children leveraged storytelling and strong leadership involvement to engage employees from the heart, helping each person create a clear line of sight between the new business strategy and the work they do each day. Daryl Barker, Manager of Internal Communication, Nationwide Children s Hospital Chris Gay, President, Bridge Consulting

4 general session d 2:15-3:30 pm Content Marketing and Brand Journalism - Welcome to the New Paradigm of Media Relations It s a whole new world, being able to go directly to one s key target audiences, bypassing traditional media organizations with the innovative use of video that gets disseminated through widely used and emerging social media platforms. We ll hear from a firm that has helped create this movement and from a financial services company that is in the process of taking advantage. Katrina Booker, Managing Director, Communications and Public Affairs, TD Ameritrade Shane Stone, Co-Founder and Chief Creative Officer, Contently networking refreshment 3:30 3:45 pm general session e 3:45 4:45 pm Going Native The State of Native Advertising Native advertising has enjoyed explosive growth over the past several years as it rapidly finds its position in the content marketing ecosystem by filling the gap between brand publishing and digital display advertising. In this panel discussion you ll hear from three of the leading voices in the world of native advertising as they share their views on where this market is headed from the perspective of the publisher, the brand and the agency. Moderator Stephen Sonnenfeld, Vice President, Advertising & Brand Integration, Thomson Reuters Panelists Andrew Bowins, Senior Vice President, Corporate Reputation & Engagement, MasterCard Sebastian Tomich, Vice President, Advertising & Branded Content, New York Times George Hammer, Senior Vice President, Digitas Studios networking reception 4:45 6 pm Friday, April 24, 2015 continental breakfast 7:45 8:15 am opening remarks and welcome: 8:15 8:30 am Jen McClure, Vice President of Digital and Social Media, Thomson Reuters general session f 8:30 9:30 am The Brave New World of Crisis Communications Ebola, Charlie Hebdo. one-offs? Or, the shape of things to come? We ll hear from an acknowledged crisis communications expert, who will cover the trends you need to prepare for now and the latest emerging techniques to deal with what happens today, when it hits the fan. Peter Hirsch, Executive Vice President/Director of Reputation Risk, Ogilvy

5 general session g 9:30 10:30 am Where Do Your Take Your Social Media Strategy? There s always something new in the world of social media. What are the leading global corporations doing to stay abreast of the trends and implement strategies and programs that make sense for their companies? You ll hear perspectives from experts on how this is done in a corporate government affairs practice as well how one company organizes its team and uses analytics to drive performance and business success. Amy O Connor, Director, Digital Government Affairs, Eli Lilly and Company Jonathan Pierce, Director, Social Media, American Airlines Patricia Romeo, Talent Innovation Leader, Deloitte networking refreshment 10:30 10:45 am general session h 10:45 11:45 am And Just How Do You Thrive, Or Even Cope, In This Brave New World? No, it s not you. The demands really are ramping up inexorably. And it doesn t look like the demands on your time and productivity are about to ease up any time soon. What to do? For yourself? For your team? For your family? We ll hear from an industrial psychologist whose career has been advising organizations and executives on how to survive and thrive in high-demand, high-pressure environments. Leo Flanagan, PhD, President, Flanagan Consultants, LLC closing remarks and q&a: 11:45 am 12 pm Danielle Badler, Conference Program Director, The Conference Board

6 Registration Information Online Phone :30 am to 5:30 pm ET Monday through Friday 20 th Annual Senior Corporate Communications Management Conference Game Changers: What s Coming, How to Cope, How to Win Thomson Reuters Headquarters 3 Times Square, New York, NY Conference ( ) April 23 24, 2015 Associates $1,595 Non-Associates $1,995 Pre-Conference Workshop ( ) Hosted at New York Marriott East Side 525 Lexington Ave, New York, NY April 22, 2015 Associates $505 Non-Associates $605 Hotel Accommodations Fees do not include hotel accommodations. For discounted reservations, contact the hotel directly no later than the cut-off date and mention The Conference Board Senior Corporate Communications Management Conference. Westin New York at Times Square 270 West 43rd Street New York, NY (212) Hotel reservations cut-off date: Wednesday, April 1, 2015 Cancellation Policy Full refund until three weeks before the meeting. $500 administration fee up to two weeks before the meeting. No refund after two weeks before the meeting. Confirmed registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee. Team Discounts per person For a team of three or more registering from the same company at the same time, take $300 off each person s registration. One discount per registration. Multiple discounts may not be combined. Printed on New Leaf Ingenuity (FSC ), which is made with 100 percent recycled fiber and 100 percent post-consumer waste, processed chlorine free, and designated Ancient Forest Friendly. Printed and bound by Sheridan Communications Inc., Alpha, NJ. No films or film-processing chemicals were used in the printing The Conference Board, Inc. All rights reserved. Program subject to change. April 2015