Are you a meetings professional seeking to

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2 Business of Meetings Certificate Program For Leaders in Meetings Management Are you a meetings professional seeking to gain a competitive edge in the meetings industry? Are you looking for ways to help your organization think more strategically about its meetings? Are you interested in learning about the newest business models being used? Then the Business of Meetings Certificate Program is for you! Introduced in 2005, this certificate program has delivered excellent education to meetings professionals throughout the country. Through four two-day courses, you and your meetings peers will participate in interactive exercises and discussions and work through real-life examples. We guarantee you will leave feeling more confident and more prepared for those all-important discussions on how to make meetings management a key strategy for your organization. The Business of Meetings Certificate Program courses are offered in Washington, DC and Chicago, IL. Once you complete all four courses, you will receive the Business of Meetings Certificate. Business of Meetings is offered through ASAE & The Center for Association Leadership's University, CenterU, your gateway to excellence in association learning.

3 Strategy and Marketing Course December 11-12, 2006, Washington, DC OR April 16-17, 2007, Chicago, IL Learn to build a dynamic strategy for your meetings and follow up with effective marketing plans. Explore the power of branding and gain a seat at your organization s strategic table. The course is designed to help you: Recognize the value of strategic thinking and the impact it can have on the organization Identify various models and components of a strategic plan Leverage branding concepts, principles and purposes Distinguish marketing roles, skills and responsibilities to increase attendance and experience Discuss various sales opportunities, strategies and points of view Articulate a global vision for the future while establishing a planning process Develop and implement a creative marketing plan to support positioning and branding High-Level Discussion on: Strategic Thinking Using Strategic Tools to Assess the Meetings Industry in the Future Branding Marketing Integrated Marketing Plans Relationship Management and Sales Opportunities Faculty John S. Parke, president & CEO, Leadership Synergies, LLC Before forming Leadership Synergies, John Parke worked for Marriott International for more than 18 years, where he was responsible for overseeing more than 200 senior sales executives and $1.3 billion of annual revenues. He has extensive experience in the hospitality industry and association community and serves on several meetings industry boards. Mr. Parke is a frequent public speaker and author on sales cultures, organizational branding and personal branding. This session provided me with tools to do my job better and more efficiently. It has exceeded my expectations. I ve really gotten into it, and am very excited and engrossed in the content. Judith Klein, director of training and conferences, National Child Support Enforcement Association

4 Meetings and Expositions Excellence Course December 11-12, 2006, Washington, DC OR April 16-17, 2007, Chicago, IL Stay abreast of the latest trends, business partner relationships, educational formats and management and technology tools so you can create and execute cutting-edge meetings and events. The course is designed to help you: Interpret current trends, key issues and new competencies in the meetings industry Recognize knowledge management concepts and their role in meetings and programs Develop timely risk management processes, controls and communication strategies Evaluate challenges, strategies and innovations in exhibition management Demonstrate the power of business partner selection formats and relationships Highlight key tactics and components involved during successful negotiation Compare international site selection processes, special considerations and cultural differences High-Level Discussion on: Trends, Issues and New Competencies Knowledge and Speaker Management, Delivery and Evaluation Internal Risk Management Expositions and Trade Shows Execution and Innovation Business Partner Management International Factors Faculty Claire Smith, CMP, principal, Claire Smith Solutions Claire Smith has been involved in the global meetings industry over the last 18 years, most recently at the Vancouver Convention & Exhibition Centre. She is a recognized expert in her field and through various industry affiliations she has been a featured speaker and session facilitator at several industry conferences in North America and in Europe. Claire is now principal of her own company, Claire Smith Solutions, and offers creative strategies and training for convention venues, bureaus and their related suppliers and users. Overall, it was a great session. The interaction with other participants was amazing. There was so much knowledge in the room and everyone was willing to share I am looking forward to participating in the next session! Kimberly R. Beals, CAE, director of member services, International Pharmaceutical Excipients Council of the Americas

5 Leadership and Communication Course December 13-14, 2006, Washington, DC OR April 18-19, 2007, Chicago, IL Effective leadership is key to your current and future positions, which is why having a solid grasp of your own leadership style and its effectiveness is important. This course will help you: Develop leadership skills to build and empower successful project teams Communicate ideas effectively to CEOs, volunteers, staff and peers Build group dynamics to achieve a common goal Construct a flexible strategy for managing individuals and groups Identify the right communication strategy to use in various settings Sharpen your presentation, volunteer management and listening skills Resolve conflicts and build consensus High-Level Discussion on: Leadership Interpersonal Communication Managing Performance Team Leadership Leading the Management of Change Faculty Donal O Hare, president, O Hare Management Consulting, Inc. Donal O Hare has international and domestic experience in human resources management and organization development. He founded O Hare Management Consulting 18 years ago, during which time he has worked for clients in 30 countries consulting for large and small organizations in the not-for-profit and for-profit sectors. Over the years, the common theme throughout his work has been helping organizations cope with change. The aspects of the program that worked best for me were the networking, listening to others experiences, and listening to others questions. Catherine L. Voron, CMP, CMM, meetings professional, The Burroughs Wellcome Fund

6 Flawless Business Operations: The Key to Success Course December 13-14, 2006, Washington, DC OR April 18-19, 2007, Chicago, IL Develop the business skills necessary to support your meetings. Create a clear financial reporting system; effectively recruit, manage and develop staff; assess and plan for risk; and become more efficient through technology. The course is designed to help you: Address HR components critical to a successful and diverse work environment Discuss the impact of ROI planning, objectives, measurement tools and reports Administer the department budget within the context of the overall association budget Examine criteria for internal and external partnerships Prepare emergency response, aid and technologies for risk management Analyze legal and liability issues and likely implications Integrate new advances in technology to maximize efficiency and effectiveness High-Level Discussion on: Human Resources Financial Management External Risk Management Security and Emergency Response Technology Legal Issues Faculty Tyra W. Hilliard, J.D., CMP, associate professor, University of Nevada-Las Vegas, Department of Tourism & Convention Administration In addition to teaching courses in meeting and event management, Tyra Hilliard is a frequent contributor to meeting industry magazines, presents customized legal and risk management training and enjoys facilitating educational programs at industry group meetings. Prior to embarking on a career in meetings education, she worked in the meetings industry as an attorney, an association meeting planner, a catering manager and a convention and visitors bureau sales manager. Her vast industry experience allows her to address the legal and business aspects of meeting planning from varying perspectives. The discussion time with the other qualified participants was the most valuable of all! Lisa Nalker, manager, ASM Conferences and SCOPE Program, American Society for Microbiology

7 Schedule Per Course: Day One 8:00 9:00 a.m....registration & Continental Breakfast 9:00 10:30 a.m...program 10:30 10:45 a.m....break 10:45 a.m. 12:00 p.m....program 12:00 1:00 p.m....lunch 1:00 2:30 p.m...program 2:30 2:45 p.m....break 2:45 5:00 p.m....program Day Two 8:30 9:00 a.m....continental Breakfast 9:00 10:30 a.m...program 10:30 10:45 a.m....break 10:45 a.m. 12:00 p.m....program 12:00 1:00 p.m....lunch 1:00 2:30 p.m...program 2:30 2:45 p.m....break 2:45 4:30 p.m....program 5:00 6:00 p.m....reception Earn CAE & CMP Hours! You will earn 12 CAE hours per course and cover some areas of competency for the CAE exam. You will also receive 14 CMP points for each course and if you complete all four, you will receive 58 CMP points!

8 Upcoming Business of Meeting Courses Course Name Fall 2006 Location Spring 2007 Location Strategy and Marketing December 11-12, 2006 ASAE & The Center for Association April 16-17, 2007 The Mid-America Club Leadership s Marriott Learning at The Chicago Fairmont, Complex, Washington, DC Chicago, IL Meetings and Expositions December 11-12, 2006 The Center for Association April 16-17, 2007 The Mid-America Club Excellence Leadership s Marriott Learning at The Chicago Fairmont, Complex, Washington, DC Chicago, IL Leadership and December 13-14, 2006 The Center for Association April 18-19, 2007 The Mid-America Club Communication Leadership s Marriott Learning at The Chicago Fairmont, Complex, Washington, DC Chicago, IL Flawless Business Operations: December 13-14, 2006 The Center for Association April 18-19, 2007 The Mid-America Club The Key to Success Leadership s Marriott Learning at The Chicago Fairmont, Complex, Washington, DC Chicago, IL * Select one two-day course per time frame maximum of two courses per location. Courses do not need to be taken in any order. Once you complete all four courses, you will receive the Business of Meetings Certificate. Business of Meetings Registration Information 4 Ways to register! Pricing Per Course Online: Phone: or Mail: The Center for Association Leadership, c/o Wachovia Bank, P.O., Box 75119, Baltimore, MD Fax: $595 Member/$795* Nonmembers *This price includes a complimentary one-year ASAE & The Center membership. If you prefer to opt-out of this offer, call the Member Service Center at ( in Washington, DC). Fee includes course materials, continental breakfast and lunch each day and reception on the first day. Or, save $100 by signing up for all four courses at once!

9 Accommodations Please visit for information on accommodations. Circle Club Members Call your organization s Circle Club contact to register. Interested in Circle Club membership? Call Amy Lestition at for more information. About Circle Club: The Circle Club program has been called one of the greatest values ASAE & The Center offer. With one convenient payment, your and your staff receive access to an entire year s worth of ASAE & The Center learning experiences, a number of memberships, subscriptions to the Journal of Association Leadership, and more. Interested? Call Amy at Earn CAE & CMP Hours These courses are excellent preparation if you are looking to earn your Certified Association Executive (CAE) designation or renew your CAE. You will receive 12 CAE hours per course and cover some areas of competency for the CAE exam. Nonmembers ASAE & The Center for Association Leadership memberships are individual. If you are not a member, please pay the nonmember rate and you will receive a one-year ASAE & The Center membership in addition to your program registration. For information about becoming a member, please contact our member relations team at Official Attendee Roster ASAE & The Center for Association Leadership s Member Service Center must receive your registration no later than Monday, November 27, 2006, two weeks prior to the meeting date, to be listed in the official pre-registered roster that will be available on site. Cancellation Policy If received in writing by December 5, 2006, you will be refunded your registration fee after a $35 administrative charge. Cancellations not received in writing by the date required will not be eligible for a refund. No-shows will not be refunded. You will also receive 14 CMP points for each course and if you complete the all four, you will receive 58 CMP points!

10 Program Hours Registration will begin at 8:00 a.m. on the first day of each course. A continental breakfast will be available each morning. The course will take place from 9:00 a.m. 5:00 p.m. on the first day, followed by a reception, and from 9:00 a.m. 4:30 p.m. on the second day. Confirmation You will receive an electronic confirmation of your registration from ASAE & The Center immediately and an additional confirmation reminder within 15 days prior to the start of the program. Group Rate If you are registering with additional staff from the same organization and are submitting the full payment, deduct 10 percent from the meeting registration fee. Our Guarantee Our goal is to provide truly exceptional offerings and service, and we won t be happy until you are. If any programs, products, or services of ASAE & The Center for Association Leadership do not fulfill our promise, we will make the situation right or refund your money. *If you require special accommodations to fully participate, please attach a written description of your needs. ASAE & The Center Bookstore s Suggested Reading List APEX OfficeReady for Meeting & Event Planning- Convention Industry Council This new CD-ROM offers meeting and event planners a standardized way to work smarter, not harder. Convention Industry Council Manual, 7th Edition-A Working Guide for Effective Meetings and Conventions The publication for meetings and events, with checklists, charts, and advice on dozens of topics. Community Building Card Deck-ASAE & The Center for Association Leadership Foster cooperative spirit at your next meeting with this fun and easy to use card deck. New Conference Models for the Information Age by Coleman L. Finkel The acclaimed meeting expert examines all aspects of conference planning. Visit Today! Questions? or

11 Business of Meetings Certificate Program Name Designation (CAE/CMP) Name as it should appear on badge Title Organization/Firm Address City/State/Zip Phone/Fax Name and phone in case of emergency Pricing Per Course: $595 Member/$795* Nonmembers *This price includes a complimentary one-year ASAE & The Center membership. If you prefer to opt-out of this offer, call the Member Service Center at ( in Washington, DC). Or, save $100 by signing up for all four courses at once! courses x $595/$795 = $ 4 course discount $ 100 total due $ Payment Options: Check (Please make payable to The Center for Association Leadership in U.S. funds only) American Express MasterCard Visa Credit Card Billing Address Zip Code Total amount enclosed: $ Account # Expiration Date Cardholder s Name Signature Please indicate which program(s) you are registering for: 2006 courses Strategy and Marketing, December 11-12, 2006, Washington, DC Meetings and Expositions Excellence, December 11-12, 2006, Washington, DC Leadership and Communication, December 13-14, 2006, Washington, DC Flawless Business Operations: The Key to Success, December 13-14, 2006, Washington, DC 2007 courses Strategy and Marketing, April 16-17, 2007, Chicago Meetings and Expositions Excellence, April 16-17, 2007, Chicago Leadership and Communication, April 18-19, 2007, Chicago Flawless Business Operations: The Key to Success, April 18-19, 2007, Chicago

12 1575 I Street, NW Washington, DC NONPROFIT ORG U.S. POSTAGE PAID PERMIT NO 9150 WASHINGTON, DC Register Today! Business of Meetings Certificate Program For Leaders in Meetings Management A Special Thank You to Our Strategic Partner The Canadian Tourism Commission and its Partners