The WealthWorks Toolkit A Strategy for Success in Economic and Community Development in Rural America

Transcription

1 The WealthWorks Toolkit A Strategy for Success in Economic and Community Development in Rural America Ines Polonius, Communities Unlimited and WealthWorks Regional Hubs and Practitioners August 29, 2017

2 WealthWorksPresenters Carol Cohen, Rural Community Assistance Corporation Cheryal Hills, Region 5 Development Commission Heidi Khokhar, Rural Development Initiatives Melissa Levy, Community Roots Ines Polonius, Communities Unlimited, Inc. Barbara Wyckoff, Creative Disruptors, Inc. This presentation is supported through a Cooperative Agreement with the United States Department of Agriculture, Rural Development.

3 Wealth Components: Eight Capitals Intellectual Individual Social Natural Built Political Financial Cultural Knowledge and innovation Skills, education, health Trust and relationships Natural resources Infrastructure Influence on decision makers & shapers Savings and investment Assessment Design Measurement Traditions, customs & ways of doing

4 Evaluating Your Region: Spider Diagram What kinds of wealth and how much of each does that region have? Remember, it is only wealth if it is healthy and fully functional and if the region owns or controls it and can make decisions about how to maintain it and use it.

5 Evaluating Your Community Instructions Using the spider diagram and the scale of 0 to 5 (where 0 is the weakest and 5 is the strongest), map out the strengths of each of the capitals for your region. Then share with someone else. Explain what you came up with and why. Where are your strengths? Weaknesses?

6 Value Chain as Wealth Building Tool A WealthWorks value chain is: a network of people, businesses, organizations & agencies addressing a market opportunity to meet de mand for specific products or services advancing individual interests, while finding mutual interests and shared benefits

7 Principles of Value Chain Construction #1 Create wealth, broadly defined, and aspire to do no harm. #2 Root wealth in local people, places and firms through local ownership, control and influence. #3 Build lasting livelihoods by intentionally including people and firms on the economic margins. 7

8 Central Oregon Local Food Value Chain Demand Driven Wholesale Outlets Local Small Farms Local Restaurants

9 Local Food Value Chain Map Schools, Hospitals & Food Banks Local consumers Food Based Tourism Home Gardeners Wholesalers Farmers Markets OSU Extension Transportation Restaurants Value added products Restaurant Supplies Dept. of Agriculture Local Food Processors Food Business Incubator Local Farmers & Ranchers Seed Banks & Seed Research Input Suppliers (Seed / Fertilizer) Farming Equipment Canning Equipment High Desert Food and Farm Alliance Banks and capital investors Marketing and Advertising

10 Central Oregon Local Food Value Chain Unusual Collaborations

11 Central Oregon Local Food Value Chain Wealth Sticking at Home

12 Local Food Value Chain Map Schools, Hospitals & Food Banks Local consumers Food Based Tourism Home Gardeners Wholesalers Farmers Markets OSU Extension Transportation Restaurants Value added products Restaurant Supplies Dept. of Agriculture Local Food Processors Food Business Incubator Local Farmers & Ranchers Seed Banks & Seed Research Input Suppliers (Seed / Fertilizer) Farming Equipment Canning Equipment High Desert Food and Farm Alliance Banks and capital investors Marketing and Advertising

13 Value Chain Partners Stakeholders Demand Buyers, Consumers Support Provide Infrastructure Support Transactional Transactional Suppliers, Distributers, Wholebuyers

14 Value Chain Exercise Step 1: Take a card The cards represent the stakeholders in the Value Chain Some cards are blank- represent Gaps in the Value Chain Step 2: Network with each other Find the link in the value chain: who can help you? Add value.. Step 3: Assemble the Value Chain Line up in a row Left: start with Demand, the market or customers Right: Moving right, in order of function, Transactional Partners Support Partners stand outside of the line near the function you support

15 Reflections What surprised you about this process? Did you identify Gaps or opportunities in the chain? What challenges did you find in building the chain? List the key elements needed to build a Value Chain? Hint. Communication, Relationship, Self Interest, Shared Interest.

16 WealthWorks Northwest Evaluation What we measured Local Ownership Multiple Forms of Wealth Improved Livelihoods

17 WealthWorks Northwest Evaluation Findings: Capitals

18 WealthWorks Northwest Evaluation Findings: Local Ownership

19 WealthWorks Northwest Evaluation Findings: Livelihoods

20 WealthWorks Northwest Evaluation Findings: Systems Change

21 Take this with you Eight forms of capital are a great tool to: o Assess assets in your community o Define the strategy o Measure your impact Value chains connect assets in a community to real market demand to create sustainable economic development There are practitioners around the country ready to help you explore a value chain

22 WealthWorks National Hubs

23 WealthWorksPractitioners in the Room Today! Elizabeth Bernal HI, ID, MO Patty Cantrell MO Carol Cohen AK, AZ, CA Chris Cooler MT Sulynn Creswell AL Travis Green DC Amy Hause OR Pam Higgins NM, OR, Peter Hille KY Cheryal Hills MN Tami Hornbeck AR Heidi Khokhar OR Carrie Kissel DC/OH Melissa Levy VT, NH Mary McArthur OR Anne Mitchell OR Ines Polonius LA, TX, OK, AL Amity Rembold UT, WA, WY Leslie Schaller OH Eric Smith OH Blanca Surgeon NV, CO Carly Wheatley MT Brenda Williams TN, MS Paul Wright KY Barbara Wyckoff MD