Richmond SHRM Board Goals for

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1 Richmond SHRM Board Goals for Professional Advancement Goals: Deliver current, relevant, high quality and engaging HR learning events and resources which contribute to the professional development and growth of the chapter. Programming includes Strategic Leadership Conference, Monthly Chapter Meetings, COIN networking (jam sessions), Online Learning Events and additional learning opportunities like certification test study groups. Strategic Leadership Conference in October: Increase attendance and conference profitability by 10% each. We aim to achieve this by delivering conference programing that includes both strategic and practical HR breakout session options. Sessions to qualify for SHRM PDCs and HRCI general and strategic credits. We will reduce Keynote speaker costs through the use of less expensive speakers. We will solicit attendee feedback with a target result of 80% or better positive results for speaker and program topics. Monthly (Almost) Learning Events: Plan monthly learning events topics that are timely, relevant and inclusive of all areas of HR with an additional eye to attracting new members who may be engaged in HR related activities, but might not currently be HR professionals. Events will qualify for SHRM PDCs and HRCI credits. Increase attendance and member engagement at the learning events. Success measured by event attendance and attendee feedback with a target result of 80% or better positive results for speaker and program topics and attendee experience. Collaborative and Online Learning: Further develop the COIN networking (jam sessions) and online learning opportunities to provide alternative learning and networking opportunities for our members. Assess and determine platform and model for RSHRM programming for online learning events to meet member learning needs. 1

2 2. Community Leadership Goals: COMMUNITY LEADERSHIP VISION: Demonstrate Richmond SHRM s commitment to workforce development and community leadership in both the SHRM and broader business community by: 1) Being a connector of employers to FREE resources that support talent acquisition, retention and development of a diverse workforce, 2) Championing the Sterling Workplace Awards to celebrate leadership excellence in RVA, and 3) Participating in legislative discussions that affect employers and the workforce & 2018 GOALS: 1) Go live on the Richmond SHRM website with an initial list of employer resources 2) Retain brand recognition with and successfully administer the 2017 and 2018 Sterling Workplace Awards events 3) Develop a legislative committee with a clear mission/vision for action or involvement in advocacy and legislative affairs 4) Improve diversity of Richmond SHRM membership (both demographics and by industry) ANNUAL ACTIVITIES 2017 ACTIVITIES: Create a working list of important public/private resources that are FREE to employers (DEADLINE: JUNE 1, 2017) o (March 15-May 1) Collaborate with membership committee to reach out to resource partners on the list, ensure links are active and permission is granted to use logos where appropriate o (March 15-June 30) Convert the current Be in the Know tab of the website to Employer Support and add new section titles and links (such as Veteran Recruitment, Apprenticeship Support, Internship, Student Recruitment, Training & Development Grants, etc.) Move Professional Development and Certifications to the Career Center tab Consider moving Workplace Wisdom to Career Center tab or About Us Consider moving Archives or deleting it (depending on whether we re going to add new articles) o (May 1-May 31) Test links in the hidden/non-public website o (June 1) Go Live with new resource links o (June 1-Dec 31) Add new links and sections as needed o (June 1-Dec 31) Appoint 2018 data owner to periodically test links and update content 2

3 Form an initial legislative group (led by Karen Elliot, consisting of Richard Carlton, Elizabeth Brady, and other interested volunteers) (DEADLINE: DECEMBER 31, 2017) to: o (March 15-May 30) Connect Karen, Richard, Elizabeth and other A Team members o (June 1 Sept 30) Define Richmond SHRM s role relative to legislative affairs o (June 1 Sept 30) Develop a manageable communication strategy to connect employers to important updates and calls to action o (Oct 1 Dec 31) Determine need for a Board Director position for Legislative Affairs Host 2017 SWA and debrief on lessons learned(deadline: June 30) o Committee on auto-pilot. Suzanne to check in and attend meetings by phone, provide support as needed 2018 ACTIVITIES: (Jan 1-Dec 31) Periodically test and update web links on Employer Support page (Jan 1-June 30) Host 2018 SWA and debrief on lessons learned METRICS: Outcome-based o Website list of resources o Number of community partners listed on website o Number of active volunteers on legislative committee o Amount and type of activity generated by legislative committee, as well as measurable outcomes (click-throughs, number of seconds on page, likes, retweets, etc.) o Optional 2017/2018 outcome: Diversify Richmond SHRM membership (and Board?) o Optional 2017 outcome: Matrix of community priorities segmented by industry o Optional 2017/2018 outcomes: Development of joint program, joint-event, or collaborative relationship that results in sponsorship of Richmond SHRM events or activities 3

4 3. Membership Member Engagement new members at the $99.00 level i. Create a membership value added marketing material ii. Establish an event to welcome and encourage new members to join iii. Establish a sponsorship opportunity 2. Create an onboarding process for new members i. To increase member engagement to the following areas: 1. Volunteers 2. PACE 3. Education Opportunities 4. Mentoring ii. To create a first point of communication 3. Recommend membership tiers i. Encourages people at different levels or places in their career to join 4

5 4. Diversity and Inclusion: Provide an impactful D&I Symposium Experience to Attendees - Identify and secure all speakers/panelist in a timely manner - Work closely with VCU Representatives and committee members - EXECUTE, EXECUTE, EXECUTE - Exceed targeted goal 300 attendees Develop a Resurgence of the Local RADR Group - Identify President or someone that can lead the group - Identify and execute two programs before year end - Recruit a minimum of 10 members Increase Diverse Membership into Richmond SHRM and on Board - Recruit diverse members from other Human Resource related organizations - Seek recommendations/strategies from other D&I experts in the Richmond area as a means of recruitment - Speak at various community events 5

6 5. Business Development Goal 1 Develop R-SHRM Sponsorship Revenue Model/Goals Key Results 1. Determine Sponsorship Revenue $ Goal 2. Identify Sponsorship Types and Companies 3. Create Sponsorship Materials per Sponsorship Type/Ask Type Methods/Tools 1. Meeting to Define $ Goals Breakdown of Sponsorship Types 2. Leverage Top 15 Document and Identify Sponsorship Type/Ask 3. Sponsorship Materials - including R-SHRM Benefits, Ask, WIIFM Owner 1. Eva/Brett/Jeannie 2. Eva/Brett/Jeannie 3. Eva/Jeannie Due Date 1. 4/30/ /30/ /30/2017 Goal 2 Create Business Development Committee to Support Goals Key Results 1. Identify key R-SHRM Board Members to participate in Sponsor meetings 2. Select "high-potential" R-SHRM members to participate in committee and engage sponsors 3. Create Succession Plan for VP Bus Dev Board role Methods/Tools 1. Introduce Model and Goals at Board Meeting and Select/self-select Board members 2. Review R-SHRM membership for key relationships and member connections to local companies 3. Succession Document 6

7 Owner 1. R-SHRM Board 2. Eva/Jeannie 3. Eva Due Date 1. 4/30/ /31/ /31/2017 Goal 3 Execute on Sponsorship Model Key Results 1. Meetings with Current Sponsors - Thank/Ask for continued Sponsorship 2. Meetings with Potential Sponsors - Ask for Sponsorship 3. Review Sponsorships against Goal and Incorporate Learnings into 2018 Bus Dev Plan Methods/Tools 1. List of Top 15 for Current 2. List of Top 15 for Potential 3. Updated 2018 Bus Dev Goals Owner 1. Eva/Jeannie/Tammy and Select Board 2. Eva/Jeannie/Tammy and Select Board 3. Eva/Jeannie/Brett Due Date 1. 9/30/ /30/ /31/2017 7

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