Using Credit Card Updater to Maximize Your Sustainer Program. March 4, 2014
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1 Using Credit Card Updater to Maximize Your Sustainer Program March 4, 2014
2 Nicki James Luminate Online Product Manager Sandra Leturgez Payment Services Specialist
3 Agenda Luminate Loves Sustainers Introducing Credit Card Updater About Blackbaud Merchant Services Q&A Blackbaud Confidential 3
4 Highlights: Sustainers in Luminate Online Marketing Deliver the best experience to your Sustaining Givers Self-service tools in Luminate s Service Center allow donors to manage their experience: update your own payment info, change gift amounts, or skip a payment without calling Communicate your appreciation: Steward & educate with conditional content to make the message personal Let Luminate s Sustainer tools minimize your workload Flexible donation forms promote & upgrade sustainer giving (dynamic ask strings) Steward and upgrade sustainers with conditional content in multi-part s Automatic processing, receipting, and sustainer-specific Auto-Responders In-depth reporting & sustainer dashboards provide actionable data Queries automatically trigger communication: Auto-prospect w/ milestones, drive expiries to Service Center
5 What is Credit Card Updater? A service to keep sustainer credit card information current Available to Luminate Online Marketing clients using Blackbaud Merchant Services (BBMS) Blackbaud Confidential 5
6 Sustainer payments sometimes fail Your sustainer shopped at Target in late 2013 JP Morgan Chase canceled her card and issued a new one with a new number So her next sustainer payment is declined due to card canceled Your staff spends time calling and ing these donors (or not) Lost time, lost revenue
7 BBMS Credit Card Updater to the rescue Credit Card Updater Secure Automatic PCI-Compliant Produced by Visa, MasterCard and Discover Maps old credit card numbers to the new ones seamlessly BBMS subscribes to this functionality on behalf of our customers $0.30 per update ($30.00 monthly minimum) Spend more time managing your mission, not failed sustainers
8 Credit Card Updater Reporting Two reports now include credit card updater information: Sustaining Gift Performance Summary Report Interaction Details Report A video illustrating easy steps for creating these reports to view Credit Card Updater information is available on the Luminate New Features page. Blackbaud Confidential 8
9 Sustaining Gift Performance Summary Report January March 2014: $500 retained due to successful updates Blackbaud Confidential 9
10 Interaction Details Report Two new interactions specifically for Credit Card Updater: Sustaining Gift CCU New Billing Info Sustaining Gift CCU Response Blackbaud Confidential 10
11 Interaction Details Report Blackbaud Confidential 11
12 Dig Into the Details Use the Interaction Details Report to point to constituents who may need intervention Let Credit Card Updater take care of the others to keep your sustainer giving program running with as little interruption as possible Blackbaud Confidential 12
13 Blackbaud Merchant Services (BBMS) Simple, secure, and affordable credit card processing for Blackbaud customers Integrated into Luminate Online and other Blackbaud solutions PCI compliant Blackbaud OneRATE 2.598%, plus $.26 per transaction For all transactions and credit card types including American Express No set-up, hidden or additional fees Simple bank reconciliation Itemized reports of each donation All transactions disbursed together 24/7 web portal with real-time donation information Blackbaud MobilePay Premium Fraud Management Credit Card Updater in Luminate Online Marketing Blackbaud Confidential 13
14 Summary Introduced Credit Card Updater Realizing benefits of Credit Card Updater through reporting Introduced Blackbaud Merchant Services Blackbaud Confidential 14
15 Want to Learn More? Learn more about Credit Card Updater: Contact your Luminate account team Luminate Community (BBMS Product Forum): Questions about BBMS? Blackbaud Confidential 15
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