2018 Media Kit. Contact us today SP82342

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1 2018 Media Kit Contact us today XNSP85503 XNSP83797 SP82342

2 Welcome to The Gainesville Sun In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. The Gainesville Sun, founded in 1876, is a two-time Pulitzer Prize winning newspaper that serves Alachua County, along with North Central Florida. The publication also includes The Guardian, a weekly newspaper, Gainesville Magazine, a magazine that publishes six times per year, and two award-winning websites, Gainesville.com and Gatorsports.com.

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

4 Market Profile Alachua County, FL Alachua Gainesville Ocala Gender Men 104,114 48% Women 113,576 52% Age Median Age: ,881 44% ,858 14% ,541 12% ,410 31% Base: Total Adults - 217,690 Education (adults age 25+) College Graduate 88,138 53% Some College, no degree 29,174 18% High School Graduate 35,800 22% Other 12,022 7% Total Population 268,141 Total Households 110,002 Average Household Income $76,425 Employment (population age 16+) Executive/Professional/Mgr. 11% Office/Administrative Support 7% Sales 5% Healthcare 9% Services 19% Own a Home 60,015 55% Household Income Under $35,000 41,140 37% $35,000-$49,999 12,880 12% $50,000-$74,999 16,905 15% $75, ,077 36% Children at Home 27,446 25% Base: Total Households - 110, Claritas, Alachua County, FL

5 Consumer Spending Total Annual Consumer Spending $5.9 Billion Key Consumer categories Expenditure (in millions) Apparel $224 Computers, Software & Accessories $55 Education $179 Household Furnishing and Appliances $213 Health Care $462 Groceries $459 Automotive - All $1,141 Pet Related $66 Sports & Recreation $89 Travel $236 Dining Out $ Environics Analytics, Alachua County, FL We will help you increase your sales.

6 Reach Print & digital newspaper delivers 10 6out of shoppers. gainesville.com Average Monthly Traffic Page Views 6.8 million Unique Visitors 765,500 gatorsports.com Average Monthly Traffic Page Views 2.0 million Unique Visitors 137,900 Google Analytics July 2017; Aug 2017 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.

7 ENTERTAINMENT T NMEN GUIDE OF THE GAINESVILLE SUN THEATE O CALENDAR OF EVENTS, PAGES MOVIE TIMES, PAGES LIVE MUSIC LISTINGS, PAGE 26 SUNDAY, MAY 25, 2014 THE GAINESVILLE SUN Country star Jason Aldean Violinist Joshua Bell The musical Chicago SECTION G Multi-Media Solutions We are the one source for your customized solution. THEATER ARTS MOVIES MUSIC AUGUST 28, 2014 WELCOME BACK Your complete entertainment guide to with listings for music, theater, dance, art and more. STORM GUIDE A SPECIAL PUBLICATION OF THE GAINESVILLE SUN CLASS 2014OF COMMEMORATIVE SECTION FOR ALACHUA COUNTY S DISASTER SUPPLY KIT, PAGE 5 TRACKING MAP, PAGES HURRICANE HUNGER, PAGE 19 HIGH SCHOOL GRADUATES INSIDE: Top grads in five counties, Page 4 Public school graduation candidates, Page 8 PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage Polybags We deliver shoppers to your business. DIGITAL SOLUTIONS Gainesville.com GatorSports.com ThriveHive

8 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

9 Web Redesign The Best Local News Site Just Got Better NEW DESIGN = BETTER USER EXPERIENCE & INCREASED AD IMPACT What is it? It s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we ve totally rebuilt the site with a fresh new design! But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers. What s new? Integrated advertising opportunities throughout the site A less cluttered environment for a better user experience Increased visibility for your messages Easier navigation to encourage more time on site Your message is seen by users on any device so you ll reach them wherever they are. Get started today! Contact your representative for current rates and additional details. Why do you need it? Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard. ADS LOAD AS USERS SCROLL THROUGH THE PAGE #IMPRESSIONS = #VIEWS! HIGHER IMPACT AD UNITS + FRESH, CLEAN ENVIRONMENT + CROSS PLATFORM PRESENCE = POWER FOR YOUR BUSINESS!

10 ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses. Why ThriveHive Our expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us and stay with us. Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before Google AdWords Premier Partner. We re part of a select group of strategic partners that meet Google s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns Dedicated advisors committed to your success. ThriveHive s dedicated digital marketing team works to build stronger communities by driving the success of local small business Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition An extension of your team. We know your time is valuable - that s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard ThriveHive at a Glance EST Voted 1st Place Named Best Digital Agency 30+ Years Experience in SEM Recognized leader in SMB Digital Solutions Full suite of Digital Marketing Solutions including: Guided Marketing Platform Display Advertising Social Media Marketing Searching Engine Marketing Search Engine Optimization Marketing Better Website Local Listings Builder 15K+ Custom campaigns run 190K+ Small and medium businesses served Customized digital advertising solutions also available

11 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.

12 The Gainesville Sun and Gainesville.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us Gainesville.com 2700 SW 13th Street Gainesville, FL (352) Display Advertising: (352) Digital Advertising: (352) Classified Advertising: (352) Circulation: (352) Breaking News: (352)