STANDARD. Day Ad Size Static Animated/ Custom/Flash. Daily. Ad Unit Ad Size Static Animated/ Custom/Flash Video-embedded TARGETED SECTION/SITE ADS

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1 Results Central. TERMS DEFINED A page view is a Web page that has been viewed by a visitor. Targeted section is a specific section/sub-section of choice on VictoriaAdvocate.com. Run-of-site ads are single-position ads that are randomly placed in all available pages. All ad sizes are measured in pixels. A pixel is a unit of light. WE RE THE BIG DOG Area residents rate Advocate Media as their top source for information for local community news, entertainment planning, local business news, and area sports and -- by the largest margin -- for local advertising and shopping information.1 AD DESIGN For optimum results, ads should be updated at least once per month. Static ads require up to three business days to develop. Animated or video-embedded ads require up to four business days to develop. Custom ad design varies based on complexity, typically from one to four weeks. BuzzBuilder ads require from three business days to four weeks to develop. Campaigns with fewer than 35,000 impressions will be charged a $48 creative services fee for each static and animated/video-embedded ad design. A $98 fee will be charged for each Custom ad. Campaigns with 35,000 impressions or more include four ad designs per month. A $48 creative services fee will be charged for each additional static or animated/video-embedded ad design. A $98 fee will be charged for each additional Custom ad. Campaigns with client-provided "Web-ready" ads will be charged the static rate. These ads must adhere to VictoriaAdvocate.com digital ad specifications, which will be provided by your Multi-Media Sales Consultant. Discounts cannot be combined. BILLBOARD 24-HOUR EXCLUSIVE SPONSORSHIP Your billboard ad will appear on all pages of VictoriaAdvocate.com except obituaries and sponsored blogs for a full 24 hours. No other advertiser will be allowed to display this type of high-impact ad during this time. The Billboard ad has two components: a pencil (950x30) and a dropdown (950x300). Day Ad Size Static Animated/ Custom/Flash Weekday 950x30/300 $605 $660 $880 Weekend 950x30/300 $305 $330 $440 HOME PAGE ADS Monster 300x600 $540 $15.42 $670 $19.14 $895 $25.57 Big Box 300x250 $440 $12.57 $550 $15.71 $730 $20.85 Baseboard 728x90 $225 $6.42 $270 $7.71 $360 $10.28 TARGETED SECTION/SITE ADS Includes CrossroadsFinder.com and CrossroadsWelcomeHome.com. Monster 300x600 $505 $14.42 $605 $17.28 $805 $23.00 Big Box (upper) 300x250 $415 $11.85 $495 $14.14 $660 $18.85 Big Box (lower) 300x250 $385 $11.00 $465 $13.28 $660 $18.85 Skyscraper 160x600 $390 $11.14 $470 $13.42 $625 $17.85 Baseboard 728x90 $205 $5.86 $250 $7.14 $330 $9.42 Leaderboard 2 728x90 $415 $11.85 $495 $14.14 $669 $18.85 Ad position on CrossroadsFinder.com inside pages only. 2 RUN-OF-SITE ADS Monster 300x600 $435 $12.42 $525 $15.00 $700 $20.00 Big Box 300x250 $340 $9.71 $430 $12.28 $570 $16.28 Skyscraper 160x600 $335 $9.57 $405 $11.57 $540 $13.71 Baseboard 728x90 $200 $5.71 $240 $6.86 $320 $ Frank N. Magid Associates Publishing Division (formerly MORI Research) 2010 Audience Survey

2 OTHER ADVERTISING OPPORTUNITIES Your Multi-Media Consultant will give you information upon request about these advertising opportunities: CrossroadsFinder(Classified) advertising Employment advertising VictoriaAdvocate.com Specialty publications Gatefolds Spadeas Jackets Wraps Polybags SPONSORSHIP OPPORTUNITIES MOBILE SPONSORSHIP m.victoriaadvocate.com (mobile edition of VictoriaAdvocate.com) Exclusive Banner Sponsorship 100% of available impressions in the primary ad position Leaderboards (300x50 pixels) $695/month OBITUARIES Powered by Legacy.com. The obits sponsorship is for the home page of obituaries and the advertiser receives a leaderboard, a big box and a baseboard ad position. 1/4 Sponsorship $450 1/2 Sponsorship $900 3/4 Sponsorship $1,350 Total Sponsorship $1,800 ADVOSPORTS.COM AdvoSports is this area s only high school sports Web site for athletes, fans, booster clubs, marching bands, cheerleaders, parents and alumni. It s the place to be to effectively reach these audiences. AdvoSports.com 1/4 sponsorship -- monthly rates (April - August) Ad Unit Ad Size Static Animated/Video- Custom/Flash Monthly Embedded Monthly Monthly Upper/right rail Monster 300x600 $ $ $ Upper/right rail Big Box 300x250 $ $ $ Sponsorship Cost per Month Up to Four advertisers will share 90% of monthly (site wide) ad impressions Up to 10% of monthly ad impressions will be reserved for Victoria Advocate promotions (house ads) Dollar Volume Contract discounts up to 50% apply Non-profit discounts apply Minimum 90-day agreement Rates are subject to change PRE-ROLL VIDEO SPOTS (8 to 15 seconds) Video plus Big Box ad (300x250) in upper right rail of page $41.66 CPM Advertiser must supply pre-roll commercial footage, which must meet Victoria Advocate s specifications (format, length, bit rate, etc.). SPECIAL RATES Church/non-profit Local political Discount 50% discount 20% discount Dollar Volume Contract With your dollar volume contract, you will qualify for discounts on digital advertising. Contract Rate Percentage Discount $1,500 15% $10,000 - $29,900 20% $30,000 - $99,999 30% Over $100,000 40%

3 GENERAL POLICY, CONTRACT AND COPY REGULATIONS Ad Approval Process: Subject matter, form, size, wording, illustrations, and typography of all print and online advertising are subject to the approval of the Publisher as well as any advertising deemed objectionable, including, but not limited to, medical, personal, matrimonial, clairvoyant, or palmistry without revealing cause. No stock promotions or financial advertising other than those of securities of known value will be accepted. Any advertising contract (or merely any schedule or copy) may be cancelled at any time for reason satisfactory to Publisher, without penalty to another party. The Publisher reserves the right to approve, revise, or reject any advertisement. Contract: Agreements are accepted for approval by individual advertiser or may be drawn to also include subsidiaries of same advertiser but cannot include two or more different and unrelated companies. The Publisher reserves the right not to accept brokered space. All contracts are conditional on strike, fire, acts of God, or public enemy, war, or any cause not subject to the control of the Publisher. Contracts must be received within 30 days of the original requested insertion date or all ads received and run prior to actual receipt of signed written agreement will be billed at open rate. Special clauses in insertions or contracts not accepted if relating to legal liability or circulation guarantees. Rates may be revised with a 30-day notice; rates are non-commissionable unless otherwise noted. Contract Fulfillment: Contracts are to be completed within one year from the actual date on the contract; agreement is not activated on the initial ad publication date. The contract will be for a definitive schedule or for definitive print and/or online ads to be used within one year as stated on the agreement. Contracts unfulfilled will be short-rated and advertiser is responsible to pay the short-rate amount within 30 days of billing. If an initial ad isn t placed within 30 days, the contract is void. Existing contract must be renewed before, not within, the final 30 days of current contract period. Renewal takes effect when existing contract expires. Agencies are held responsible for payment of invoices for advertising placed by them for their agency or on behalf of a client: in lieu of agency responsibility, written documentation must be provided by the responsible advertiser and approved by the Victoria Advocate prior to deadline including sequential liability relationships. Ad Orders: Forwarding of an order is construed as an acceptance of all rates and conditions under which advertising space is available at the time sold by the publication company. Failure to make order correspond in price, or otherwise, with the rate card in effect at time of placement is regarded as only a clerical error and the order will be fulfilled and charged for at the appropriate rates and terms of the rate card currently in effect, without placing change notification responsibility on the Publisher. Further, the Publisher is not responsible for orders, cancellations or corrections given over the phone; instead all written mail, fax or confirmations must be sent to Publisher and the verification of receipt is the responsibility of the advertiser. Advertising invoices from the Advocate are payable on the 25th of the following month. Advertising positions are ultimately not sold with guarantees or with position or omit basis. Insertion orders containing liability disclaimers are not accepted. Errors: The Publisher assumes no financial responsibility for typographical errors, in print and online advertisements. No allowance is made for errors that do not materially affect the value of the advertisement. Not responsible for key numbers unless included in printing materials, digital or other camera ready form. Publisher is not liable for any errors in any published ad unless ample time has been given for correction before press time. In such case if an error so noted in writing is not corrected by the Publisher the liability shall not exceed and shall be only in such proportion of the entire cost of such ad as the space occupied by the noted error bears to the whole space occupied by said ad. Publisher shall not be responsible for any errors of its own beyond the first day of publication; credit for errors will be given for the initial incorrect run only. Publisher is responsible for errors on ads where advertiser s copy was received by published deadlines found on this card and proof was returned on time and properly marked. No allowance will be given for any ad orders that are not published as requested, regardless of error origin. Credit requests must be made within 30 days of publication. Simulated News Ad Layout: All advertising which may appear to resemble news matter must be labeled advertising in accordance to the newspaper and website guidelines. Ads of this nature must have a border and avoid standard news or headline type styles. Contact representative for complete details. Special Requests: Specifications on orders for the use, or barring the use of any page, or relating to the kind of news or advertising on a page are treated as requests only and don t restrict the Publisher in any way. Copy: Publisher has the right to determine the classification of any ad copy. Liability: Advertiser and/or ad agency assume liability for all content (including text representation and illustrations) or advertisements in print or online and also assume responsibility for any claims arising made against the Publisher. Advertiser agrees to defend, indemnify, and hold Publisher harmless against any claims, expense or damage whatsoever suffered by or asserted against the Publisher arising out of publication of any advertisement at the direction of the advertiser and/or ad agency. Victoria Advocate Multi-Media Sales Consultants are not permitted to deviate from these policies.

4 DIGITAL AD SPECIFICATIONS Ad Unit Ad Size Max File Size Billboard 950x30 15k for pencil/950x30 and expands to 100k for billboard/950x x300 Big Box 300x250 60k Monster 300x k Skyscraper 160x600 40k Leaderboard 728x90 40k Mobile Leaderboard 320x50 <5k GENERAL AD SPECIFICATIONS Ads with white background must include a border All ads must be either a JPG, GIF or SWF format FLASH AD SPECIFICATIONS All ads must include either a JPG or GIF backup image for non-flash enabled viewers All ads must include the clicktag code below or equivalent in the the clickable button layer to be accepted EXAMPLES: on(release) { geturl(clicktag, _blank ); } Search Google flash clicktag for more examples and references. Hard-coded URL s will not be accepted. Max Animation Length: 15 second per loop; 3 loops maximum All ads must be set to 18 fps maximum For questions or more information on digital ad specifications, please contact the Advocate s Digital Department: Chris Owen cowen@vicad.com

5 Results Central. STATIC Static is a single image (JPEG) with text. Full color. One hyperlink to your Web site. ANIMATED OR VIDEO-EMBEDDED ADS Contain video or animated images/text. Full color, some interactivity. One hyperlink to your Web site. CUSTOM An advanced, custom-designed ad to meet your specific needs. Full color, fully interactive. Multiple hyperlinks available. 1. ADVERTISING OPPORTUNITIES AND DESIGN OPTIONS 1. Billboard 950 x 300/30 2. Big Box 300 x Monster 300 x Skyscraper 160 x Baseboard 728 x