CONTENTS THE BRAND P. 3 SERVICES P. 4 CREATIVE PROCESS P. 5 THE WORK P. 6. Advertising P. 7 Graphic Design P. 12 Branding P. 17.

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2 CONTENTS THE BRAND P. 3 SERVICES P. 4 CREATIVE PROCESS P. 5 THE WORK P. 6 Advertising P. 7 Graphic Design P. 12 Branding P

3 TH E BR AN D Inspired by a passion for being creative and unique, Brandcrack Advertising is a creative agency founded to do just that. Led by a team of imaginaries and perfectionists that strive to be different and stand out, Brandcrack commits to being productive with your brand while living up to its name and purpose. Creating unique designs as a result of our creative habits which develop and drive positive consumer behavior to your brand, is our promise. Developing Ideas. Cracking Brands. 3

4 SERVICES ADVERTISING Our determination to analyse and understand brands, their requirements and target, allows us to craft the perfect message and visual in a seamless manner with maximum exposure, while leaving an impression behind with the customer. In Store Indoor Outdoor Magazines Newspapers Print Advertising Production Media Planning Media Buying Media Selling GRAPHIC DESIGN We value taking a concept or an idea and turning it into a reality. Throughout the process of combining ideas and elements fit for every brand, we dare to trust our instincts and imagination while creating striking designs in the midst of unforgettable experiences. Flyers Brochures Posters Postcards Catalogues Magazines Product Packaging Promotional Items Banner Ads Signage Roll-ups Invitations Stickers Stationery T-shirt Designs BRANDING A brand is the backbone of any company, which drives its success. The road we take starts with a bunch of thoughts and mental images that pass by a set of custom tailored activities and strategies which create and nourish the brand, giving it a voice to interact with customers. Naming and Tagline Creation Logo Development Corporate Identity Brand Research Brand Development Brand Communication Store Branding Assets and Products Branding Branding Workshop and Positioning Brand Strategy Brand Activation SOCIAL MEDIA Social Media Artwork and Posts Social Media Plans Content Management Reporting and Data Analysis PHOTOGRAPHY & VIDEOGRAPHY Advertising Commercials Events Corporate Videos Interactive Videos with Subtitles Informative Videos Promotional Videos Animation Food and Styling CREATIVE STRATEGY In the process of exposing a brand, we set out to recognise the brands behaviour and create awareness across which we highlight the brand. Throughout that process, our strategy makes sure that customers become familiar with your brand, establish a relationship with and develop attention to it. By that, a creative behaviour is developed while assuring, its all about the brand. CONSULTATION & PLANNING Our expertise include studying and understanding brands not just from an advertising standpoint, but also from a business perspective which we believe is essential for the success of a company as a whole. This allows us to assess a product, company or brands image, prompting us to plan and apply the best suited techniques to promote the brand, boosting your entire organisation. 4

5 CREATIVE PROCESS Underneath a brand lies several components that marry to create and reflect the brands image and behavior which grows the business. We at Brandcrack, focus on studying and understanding the individual elements of a brand, bringing them together harmoniously and thus, creating and developing an effective behavior that consumers relate to and communicate with. 5

6 THE WORK ADVERTISING GRAPHIC DESIGN BRANDING 6

7 ADVERTISING 7

8 ADVERTISING CAMPAIGN JUNBLAT DENTAL CENTer CLIENT: Junblat Dental Center PROJECT: Junblat Dental Center is a renowned dental center in Sharjah. We created a campaign for them consisting of a series of clean visuals and messages seamlessly highlighting their services and why customers go to the dentist. The goal was to attract clients with an interactive visual they can relate to once viewed. 8

9 ADVERTISING CAMPAIGN CLIENT: Prime Line PROJECT: Being a glass and aluminum material trading company, the goal behind our campaign here was to create awareness towards Prime Line and its services. Therefore, we created a couple of messages through a series of different mediums, targeting Prime Line s clientele. 9

10 AD VE R TI SI N G C AMP AI GN C L I E N T : Outqore P R O J E C T : Outqore is an outdoor and active lifestyle products trading company that was rebranded by Brandcrack. With their rebranding, they have created their new Ecommerce platform for selling their products which are three at the time. We created an outdoor campaign focused on the three brands they are exclusive agents of while at the same time, creating awareness for their website; which customers can now shop at. 10

11 SOC I AL ME D I A C AMP AI GN C L I E N T : Outqore P R O J E C T : We also created a social media campaign highlighting Outqore s Ecommerce platform; while presenting clear visuals of their products and use to help them target customers. 11

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13 BROCHURE DESIGN CLIENT: School Transport Services PROJECT: School Transport Services (STS) is one of the most trusted bus operators in the region. They wanted to create an informative brochure highlighting the quality of their services and features which we executed at the back to school season. 13

14 FLYER DESIGN Serh Thahbi Ladies Salon CLIENT: Al Serh Al Thahbi Ladies Salon PROJECT: The objective of this job was to design a flyer to be displayed at the entrance of the salon to help acquire new customers and keep existing ones coming back. Given the target market and client type, we developed and created a well-defined flyer showcasing the services and prices offered for this ladies salon. 14

15 FLYER DESIGN JUNBLAT DENTAL CENTer CLIENT: Junblat Dental Center PROJECT: This job was focused on designing an informative flyer highlighting the services of Junblat Dental Center. We developed and created this flyer for them which was placed at the reception of the dental center. 15

16 TAGS AND WRAPPING PAPER DESIGN CLIENT: Tanoura PUBLISHED: Tanoura is an online clothing brand specialized in fashionable, chic and trendy skirts for all occasions. We created for them their wrapping paper and tags to resemble elegance and at the same time, stand out. 16

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18 LOGO DESIGN CLIENT: United Insurance Services PUBLISHED: Displayed here is the Creative Process of developing and designing a logo by analyzing the company s name and field of practice while combining individual elements in a seamless manner, representing the brand. We created the logo for United Insurance Services, an insurance provider based in Iraq. 18

19 LOGO DESIGN UNITED INSURANCE SERVICES, INSURANCE AL SERH AL THAHBI, LADIES SALON OUTQORE, OUTDOOR AND ACTIVE LIFESTYLE PRODUCTS TRADING BIGBOOK, WEB DEVELOPING AND SOCIAL MEDIA MERCURY TRANSFORMATIONS, PROUDUCTION HOUSE EMARATI CONSULTANT, CONSULTANCY AND TRAINING 19

20 L OGO AN D C OR P OR ATE I D E N TI T Y C L I E N T : Outqore P R O J E C T : We underwent complete rebranding of Outqore; an exclusive agent of outdoor and active lifestyle products. Brandcrack created the name, logo and full corporate identity which reflects the active lifestyle behind the brand. 20

21 LOGO AND CORPORATE IDENTITY CLIENT: Mercury Transformations PROJECT: Mercury Transformations is a full fledge production house based in Pakistan. We created their logo and full corporate identity by conceptualizing pieces of work put together which resembles their activity that we solidified with the red color. 21

22 LOGO AND CORPORATE IDENTITY CLIENT: Prime Line PROJECT: Prime Line is a general trading company based in Lebanon which specializes in glass and aluminum related products. We created their logo and full corporate identity exploiting a solid color with a clean finish. 22

23 LOGO AND CORPORATE IDENTITY CLIENT: Brandcrack Advertising PROJECT: We created our full corporate identity for Brandcrack using a unique color and effect to represent our brand and message across all brands that we work with. 23

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