2018 MARKETING KIT The Single Most Powerful Media Resource in South Florida

Transcription

1 2018 MARKETING KIT The Single Most Powerful Media Resource in South Florida 1000 Clint Moore Road, #103, Boca Raton, FL Ph: 561/ ext. 300 Fax: 561/

2 TABLE OF CONTENTS About JES Media... 1 Boca Raton magazine... 2 Delray Beach magazine... 3 Boca Raton Chamber Annual... 4 Mizner's Dream... 5 Worth Avenue magazine... 6 Custom Publishing... 7 Bocamag.com... 8 Programmatic Ad Displays JES Events Production Schedule... 12

3 ABOUT JES JES Media enjoys 37 years of community support and engagement, making us the most powerful media and events provider in South Florida. Audited by both Media Audit and BPA, we have the credibility and sheer numbers to garner the responses you re looking for. As a multimedia company with a wide spectrum of print, digital and interactive products including an events division we are innovators and problem solvers. We have the ability to streamline the direction of your marketing efforts, get your name out in the marketplace, and bring a solid return on investment for your marketing dollars. Our emphasis on great storytelling and content is coupled with a commitment to quality design and production. No other media company can capture the flavor, color and rhythms of our region. We invite you to get to know us and our readers who return issue after issue looking for the best of life in South Florida. JES Media also produces Salt Lake magazine, Utah Bride and Groom, Utah Style & Design and Salt Lake Visitor s Guide. PRESIDENT/PUBLISHER Margaret Mary Shuff EDITOR-IN-CHIEF Marie Speed DIRECTOR OF SALES Lori Gieseking lorig@bocamag.com PRODUCTION MANAGER Mandy Wynne production@bocamag.com To contact one of our Account Managers, please sales@bocamag.com. See more online at advertise.bocamag.com 2018 JES Media Marketing Kit 1

4 THE ONE AND ONLY BOCA RATON MAGAZINE. For 37 years, both residents and vacationers have turned to Boca magazine for its comprehensive editorial content. It is this unique mix of information and entertainment that attracts involved readers who spend significant dollars on consumer goods and services. Boca magazine is number 1 in total audience with 155,192 adults (4-issue cume), which is the largest readership of any local lifestyle magazine. DISTRIBUTION* Offers a core circulation of paid subscribers and single-copy buyers. Non-paid copies are distributed to hotels and events in the greater Boca Raton area. AUDIENCE 47% male/53% female Combined household income: $11.8 billion Combined liquid assets: $18 billion 18% QUALIFIED NON-PAID COPIES (4,786) 82% QUALIFIED PAID COPIES (18,043) 155,192 ADULTS IN TOTAL AUDIENCE AVERAGE AGE 50 22,000+ COPIES Source: The Media Audit, Greater West Palm Beach Metro Market, 2016 *Distribution subject to change JES Media Marketing Kit

5 THE HOTTEST TOWN IN SOUTH FLORIDA. Delray draws residents and visitors from throughout the region. This city embodies the best of both worlds: Old Florida charm with a trendy spin on the sophisticated urban tropics. Delray magazine is formulated on a national magazine model and has a total audience of 91,853 adults (4-issue cume). Up to 86% of Delray's readers don't read Atlantic Avenue magazine, the Sun-Sentinel, City & Shore or the Palm Beach Post. DISTRIBUTION* Distributed along Atlantic Avenue to prime hotels and businesses along Federal Highway, Linton Boulevard and Pineapple Grove Polybagged alongside Boca magazine to subscribers' homes AUDIENCE 55% male/45% female Combined household income: $6.5 billion Combined liquid assets: $10.5 billion 78% PUBLIC PLACE DISTRIBUTION COPIES (15,600) 22% MAILED COPIES TO BOCA MAGAZINE SUBSCRIBERS (4,400) 20,000 COPIES 91,853 ADULTS IN TOTAL AUDIENCE AVERAGE AGE 43 Source: The Media Audit, Greater West Palm Beach Metro Market, 2016 *Distribution subject to change 2018 JES Media Marketing Kit 3

6 LIVE, WORK AND PLAY IN BOCA RATON. The Greater Boca Raton Chamber Annual Magazine & Membership Directory is the official magazine of the Boca Raton Chamber of Commerce. The magazine presents a complete guide to the city's education, healthcare, housing and lifestyle. Representing the best aspects of our city's business, it highlights our one-of-a-kind leaders, innovators and pioneers. This year's edition will function as a marketing tool and relocation guide to encourage companies to move to or expand in Boca Raton. 55% DIGITAL EDITIONS (15,000) 45% PRINT EDITIONS (12,000) DISTRIBUTION Total distribution of 27,000 copies 12,000 printed editions delivered to Chamber members, new businesses in Boca Raton, Boca magazine subscribers and Fortune 100 CEOs 15,000 digital editions ed to businesses in the greater Boca Raton area and available on the Chamber website and Bocamag.com BUSINESS PROFILES Advertorial section to increase visibility of leading businesses to help customers learn about their philosophies of business and industry Featured in the Chamber Annual magazine and the November 2017 issue of Boca magazine Total combined circulation of 50,000+ copies 27,000 COPIES JES Media Marketing Kit

7 IN ALL GUEST ROOMS THE OFFICIAL MAGAZINE OF THE BOCA RATON RESORT & CLUB. Be sure to take this one-of-a-kind opportunity to showcase your business to one of the world's wealthiest audiences. The resort's affluent guests travel from all over the world and appreciate and experience only the best in shopping, dining, entertainment, real estate, jewelry and personal service. Mizner's Dream, with its elegant design and stunning visuals, is a must for your luxury market. DISTRIBUTION* 17,000 copies In guest rooms all year long Direct mailed to Premier Club members Delivered to single-family homes in Library Commons, Mizner Lake Estates, and Royal Palm Yacht & Country Club Delivered to select upscale condominiums in the greater Boca Raton area AUDIENCE Over 250,000 visitors Average age: 49 Average net worth: $668,000 17K PRINTED COPIES Source: 2005 Guest Survey, Hospitality Marketing Associates *Distribution subject to change 2018 JES Media Marketing Kit 5

8 CELEBRATING THE AVENUE ALL YEAR LONG. DISTRIBUTION Worth Avenue magazine is a fashion-driven publication that highlights what makes the Avenue such a unique experience: its shopping, dining, couture, history, and above all, its people. The magazine is published just in time for the holiday shopping season and re-released with a new cover (and an opportunity for new ads) in the Spring. Your message will be read by the affluent Palm Beach island audience, guests staying and dining at luxury resorts, and those planning their Palm Beach vacation and business trips. 60,000 printed copies Customized distribution to select upscale hotels and resorts in Palm Beach, Jupiter, Delray, Boca Raton, Miami, and more Direct mailed to Palm Beach homes valued at $800,000+ in select zip codes Direct mailed to paying Boca magazine subscribers Featured in shops along Worth Avenue Digital copy available on worth-avenue.com 50,000+ bonus distribution of maps SHOWCASE 60K PRINTED COPIES DIRECT MAILED TO HOMES VALUED OVER $800K JES Media Marketing Kit Contemporary shoots of resort fashion and jewelry Split Winter/Spring editions allow for extended shelf life and refreshed advertising Includes luxury gift guide, designer profiles, and listing on map and member directory

9 CUSTOM PUBLISHING UNIQUELY MADE. TAILORED TO YOUR AUDIENCE. JES Media sets the standard for top-quality publishing through compelling content, stunning design and stories crafted by exceptional, seasoned writers. Our custom publishing division will develop a product that meets your unique company objectives and allows you to reach your target audience like never before. Currently, JES Media produces the Boca Raton Chamber Annual, Mizner s Dream, the City of Boca Raton brochure, and Worth Avenue magazine, which was awarded first place in the category Best Custom Magazine by the Florida Magazine Association two years in a row. From the hottest real estate to automotive to promotions and special events, discover how a custom magazine can advance your brand. WINTER 2018 chamber 2018 JES Media Marketing Kit 7

10 BOCAMAG.COM Bocamag.com and our social media platforms (Facebook, Twitter, Pinterest, Instagram) have been honored four times by the Florida Magazine Association in the category of Best Overall Online Presence. Follow the leader in digital content, from concert reviews to the area s most popular dining guide. Reach your desired clientele with a sponsored blog, native blog, or vlog (video blog) provided by you or our talented editorial and creative teams. TOP BANNER EXPANDABLE BANNER E-BLAST SQUARE SIDE BANNER 300px W x 250px H TALL SIDE BANNER 300px W x 600px H JES Media Marketing Kit

11 For web ads: supplied ads due two days before publication date ads designed in-house due one week before publication date $125 design fee for ads that need to be designed in-house (we can t design Flash or HTML5); $175 fee for animated ads E-NEWSLETTER "THE SCOOP" 36K AVERAGE UNIQUE VISITORS PER MONTH 61% SOCIAL FOLLOWERS (26,400) 39% DIGITAL SUBSCRIBERS (17,168) AVERAGE AGE OF VISITORS: 35 DIGITAL REACH (43,568) 45% MALE USERS 55% FEMALE USERS Source: Google Analytics, JES Media Marketing Kit 9

12 PROGRAMMATIC AD DISPLAYS THE MOST COST-EFFECTIVE WAY TO BUILD YOUR BRAND. JES Media will launch a multi-channel, targeted digital ad display and retargeting campaign to enhance site traffic and increase brand awareness. Additionally, we can pinpoint the appropriate target demographics and customer profile for future digital campaigns. Guaranteed Impressions and Click Thru Rate INCLUDES RETARGETING IMPRESSIONS AND GEOTARGETING CAMPAIGN PACKAGES P4 1 million display ad impressions 125,000 retargeting impressions Minimum 1% click thru rate P3 P2 PLATINUM GOLD 750,000 display ad impressions 100,000 retargeting impressions Minimum 1% click thru rate 500,000 display ad impressions 75,000 retargeting impressions Minimum 1% click thru rate 250,000 display ad impressions 50,000 retargeting impressions Minimum 1% click thru rate 160,000 display ad impressions 20,000 retargeting impressions Minimum 1% click thru rate 230 MILLION+ COOKIE AND MOBILE DEVICE IDENTIFIERS SILVER 75,000 display ad impressions 10,000 retargeting impressions Minimum 1% click thru rate JES Media Marketing Kit

13 JES EVENTS OUR EVENT DIVISION IS UNIQUELY EQUIPPED TO HANDLE ALL OF YOUR BRANDING NEEDS. Innovative minds. Creative ideas. Customer-centric campaigns in print, digital and experiential platforms can bring a new focus to your brand. JES Media is the most powerful media and events provider in South Florida. Our events division can handle the marketing and follow-through on all of your event needs. From grand openings and galas to intimate dinners and even private parties, we help you develop your concept and take it from there. It s about what you do. Make them remember you. Through our resources, we will streamline your marketing efforts, get your name out in the marketplace and bring a solid return on investment for your marketing dollars. We offer partner sponsorships and involvement in our signature events. Let s talk soon JES Media Marketing Kit 11

14 PRODUCTION SCHEDULE AD SPACE CLOSE SECTION SPACE CLOSE PRESS- READY DEADLINE NEWS STANDS (THURSDAY) JAN 11/13* Medical, Health & Wellness 10/23* 11/27* 12/28* FEB 12/4* Great Gifts Savor the Ave 11/20* 12/18* 1/25 AD SPACE CLOSE SECTION SPACE CLOSE PRESS- READY DEADLINE NEWS STANDS (THURSDAY) MARCH 1/8 N/A 1/22 2/22 JAN/FEB 11/13* Great Gifts 10/12* 11/27* 12/28* APRIL/ MAY 2/12 N/A 2/26 3/29 MARCH/ APRIL 1/8 Boca's Savor the Ave 12/13* 1/22 2/22 JUNE/ JULY/ AUGUST 4/16 N/A 4/30 5/31 MAY/ JUNE 3/12 Great Getaways 2/21 3/26 4/26 SEPT/ OCT 7/16 N/A 7/30 8/30 JULY/ AUGUST 5/14 Hot Summer Specials 4/30 5/28 6/28 NOV 9/10 Chamber's Business Profiles 8/22 9/24 10/25 SEPT/ OCT 7/16 Great Getaways 6/27 7/30 8/30 DEC 10/15 Great Gifts 10/1 10/29 11/29 NOV/DEC 9/10 Great Gifts 8/22 9/24 10/25 Dates and sections are subject to change *Denotes 2017 dates JES Media Marketing Kit

15 ADVERTISING SPACE CLOSE Fall '18: ADVERTISING SPACE CLOSE 8/27 BUSINESS PROFILES SPACE CLOSE 8/8 DESIGNER PROFILES SPACE CLOSE 9/10 PRESS-READY AD DEADLINE 10/8/2018 LOCAL DELIVERIES (WEDNESDAY) 10/31/2018 PRESS-READY AD DEADLINE 9/24/2018 Spring '19: 1/7/2019 9/10 Fall '18: Spring '19: 1/21/2019 ADVERTISING SPACE CLOSE 10/15 PRESS-READY AD DEADLINE 10/29 LOCAL DELIVERIES (WEDNESDAY) 11/28 Fall '18: LOCAL DELIVERIES (WEDNESDAY) 10/3 Spring '19: 2/13/ JES Media Marketing Kit 13

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