Telling the stories of Music City...
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1 NAS H VIL L E Telling the stories of Music City M EDIA KIT
2 Digital Packages and Events As a stand-alone campaign or a complement to a print campaign, Edible s digital opportunities offer affordable adjacencies with quick turnaround and targeted content. Additionally, The Edible Kitchen and our Farm Dinners afford your brand the opportunity to personally engage with customers. FARM DINNERS Chefs, farmers, brewers, distillers, artisans and musicians come together in a setting under the stars for a magical evening only Edible Nashville can bring together. Get your brand into the hands of locals engaged in the community. Partnerships and sponsorship packages available. EDIBLENASHVLLE.COM As a trusted local and national brand, Edible Nashville is one of the most visited food sites. 5k+ unique users of our websites per month 12k+ page views per month Readers spend an average of 1:35 on the site Over 28% of our audience are returning users Edible prints 20,000 issues bimonthly for a readership of 70,000 per issue. 20k /ediblenashville 2,300 Pinterest CUSTOM ADVERTORIALS Let us tell your story with custom ads and videos that engage our readers in a deeper, active way. Successful custom advertorials have been done for M Street, JM Thomason, the Hummus Chick, TN Beef Council and The Natchez Trace Wine Trail. SOCIAL MEDIA Over 70K weekly impressions through Instagram.
3 Digital Packages and Events continued SPONSORED E-NEWSLETTERS Our newletters have extraordinarily high open rates of 30% (industry average-16%) and click-thru rates of 7% (industry average- 3%). Take over our weekly e-newsletter with your banners. Sponsors get 2 banners per newsletter so they will be sure to get noticed! Our newletters have extraordinarily high open rates of 30%. DEDICATED E-BLAST Our team will turn your content into an e-blast that we send to over 3k Edible subscribers. Our high clickthrough rate will insure your message gets read! E-blast for Southern Living's 50th Anniversary in conjunction with the city of Nashville. THE EDIBLE KITCHEN Portable live cooking demos by local chefs around town, including The Nashville Farmers Market, Cheekwood Gardens, and The Sunday Market at The Franklin Factory. As an Edible Nashville partner, your chef or product can be showcased in the demo, on recipe cards and video. SOME OF THE PAST EDIBLE KITCHEN CHEFS See Chef Sean Begin of The Daily Dish at The Edible Kitchen. Past Edible Kitchen chefs include: Maneet Chauhan Sal Avila Andrew Coins Jesse Goldstein Crystal De Luna-Bogan Hal Holden-Bache of Lockeland Table at The Edible Kitchen whips up another amazing dish
4 Our Readers Edible Nashville transcends gender, age, and class. We are loved by the 16-year-old foodie and the 80-year-old grandmother alike. Simply, we are read by everyone who eats. DEMOGRAPHIC Edible Nashville readers are champions of local businesses. They seek a rich experience and relationship with businesses they patronize. 34 median age of readers with a household income of $100,000 50/50 male/female 89% would pay more for a product that is organic, sustainable, local, or that has a story behind it 76% make a restaurant reservation before making a hotel reservation when traveling Readers seek out Edible Nashville, to collect and keep on their coffee tables, which means more engagement with your ad. GEOGRAPHIC Edible Nashville flies off the shelves. Our advertisers get first dibs. 80/20 urban/suburban Placement at the best coffee shops, restaurants, grocers, retail stores, and farmers markets. Available at both Whole Foods Markets. Locally active describes how our readers are in their community and reading Edible is a big part of that. Edible readers seek out new experiences, foods and activities.
5 Advertising Rates & Specs PRINT ADS: PRICING 1 issue 3 issues 6 issues Full $2,400 $2,200 1,900 Half (horizontal or vertical) $1,300 $1,100 $990 Quarter $700 $600 $500 Marketplace (1/9) $300 $250 $200 Back Cover $3,500 $3,200 $3,200 Inside Front or Back Cover $2,800 $2,600 $2,400 Eat Local Guide (6 issues) includes premium placement in online guide Edible Artisan Collective (6 issues) Guaranteed / Premium Placement +15% $200 per issue $950/year Full PRINT ADS: SPECS 8.375" x " +.125" bleed Half horizontal 7.375" x 4.875" Half Vertical 3.625" x 9.875" Quarter 3.625" x 4.875" Marketplace (1/9) 2.25" x 3" Resolution should be minimum 300dpi, CMYK Preferred formats are PDF or.jpg or.tif Quarter DIGITAL ADS: PRICING (one rotation = 60 days) 1x 2+ Full Half Vertical Top Banner $350 $250 Large Box (right side) $250 $200 Medium Box (right side) $200 $150 Bottom Banner $150 $100 Newsletter Banner $150 Sponsored Newsletter $200 DIGITAL ADS: SPECS Top & Bottom Banners 728 x 90 Medium Box 300 x 250 Large Box 300 x 600 Half Horizontal Quarter 1/9 CUSTOMIZED VIDEO pricing available upon request DEADLINES Issue Jan/Feb Mar/April May/June July/Aug Sept/Oct Nov/Dec Reserve Space By: Dec 10 Feb 10 April 10 June 10 Aug 10 Oct 10
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