PARTNERSHIP MARKETING OPPORTUNITIES

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1 PARTNERSHIP MARKETING OPPORTUNITIES

2 WHAT IS PALMEDIA With more than 600,000 visitors every month, there are endless reasons to take advantage of La Palmera advertising opportunities. Our position as the premier shopping and dining destination in South Texas only continues to grow stronger. A unique location, combined with high visibility, makes La Palmera the perfect venue to reach your target audience. At a time when standard methods of targeting consumers is becoming much more fragmented and costly, La Palmera is offering Palmedia an innovative new concept in the world of advertising utilizing partnerships to provide the most effective and efficient way to reach new customers. Over the years, true partnerships have been successfully implemented in larger metropolitan areas and are quickly catching the attention of national advertisers. La Palmera gives you, the advertiser, the results you expect and with dozens of partnerships to choose from, La Palmera will tailor a package to meet your goals and deliver a desired ROI. Partnership Opportunities Include: Exclusive Event Sponsorship Interior Signage Exterior Lighted Billboards Non-traditional Displays Vehicle Partnerships Product Placement Interior Wallscapes Temporary Leasing Displays Retail Merchandise Unit (RMU) Custom Creative Displays

3 WHO IS CORPUS CHRISTI Corpus Christi a thriving U.S. port city filled with sun, sand and shopping! We have over 113 miles of Gulf Coast beaches and 70 miles of developed beachfront property. Corpus Christi houses two U.S. military installations which provide a total of 6,200 civilian jobs to the local economy, making them the single largest employer in the city. Corpus Christi Army Depot, located on NAS Corpus Christi, is the largest helicopter repair facility in the world. TOTAL ANNUAL VISITORS 7.2 MILLION $ 1 billion in spending According to Corpus Christi Trends data, since June of 2008, jobs have increased 29%, and the unemployment rate is below the national average. Residents have more disposable income because the cost of living index is a relatively low La Palmera is the premier shopping destination within a 200-mile radius and is recognized as a unique tourist must-see when in Corpus Christi. Corpus Christi receives over 7.2 million visitors each year that spend over $1 billion! Shoppers from drivable markets such as Victoria, Rockport, Kingsville, the Rio Grande Valley and Mexico make up a strong audience for your product or service. MEDIAN INCOME $ 45,612 TOTAL POPULATION Statistics compiled from the Corpus Christi Chamber of Commerce, Convention and Visitors Bureau. 414,960 TOTAL HOUSEHOLDS 147,882 SAN ANTONIO ROCKPORT 37 FEMALE POPULATION 50.55% GULF OF MEXICO COLLEGE EDUCATION OR HIGHER KINGSVILLE/ HARLINGEN % La Palmera 5488 S. Padre Island Dr

4 INDOOR ADVERTISING With over 600,000 visitors per month, your indoor ad will receive the attention it deserves. We have many opportunities available, including traditional and backlit signage, wallscapes, as well as banner and glass options to accommodate your advertising needs. Backlit Directory Ads These 47 w x 69 h backlit signs are strategically placed throughout the property in eight high traffic areas. They are housed on two sides of our tri-sided directory along with La Palmera s mall directory. 3-TIER COLUMN Backlit Column Displays Our backlit columns offer advertisers a one-, two-, or three-story visual impact. These 4 w x 10 h backlit panels can be seen from both main and upper levels of the mall providing maximum exposure. Backlit Center Court Bulkhead Display Center Court is one of the highest traffic areas at La Palmera. At the heart of La Palmera, these 10 w x 4 h backlit panels are towering over the Center Court providing for unobstructed views in one of the mall s highest traffic areas. Escalator Backlit Displays Located on the sides of our escalator banks, these 43 w x 64 h backlit signs are eye level and grab the attention of passers by. Escalator Handrail Branding Showcase your brand along the glass handrails of our escalators. We have two opportunities for branding: the 600-seat Food Court and Transition Court. CROSSBEAM Crossbeam Wallscape These 12 w x 3 h and 16 w x 3 h adhesive wallscape graphics provide a huge visual impact to both the upper and main level shoppers. Table Tents With over 600 seats in our La Palmera Cafés Food Court, your message is sure to make an impression. These 4 w x 5 h table tents are placed throughout the Food Court and Center Court dining areas. Floor Graphics Make a statement with floor decals in prominent areas. These elements are completely custom designed to fit your desired message. VEHICLE DISPLAY

5 INDOOR ADVERTISING Wallscape Make a huge impression with an interior wallscape. These larger-than-life interior wall murals are applied directly to the wall. Custom sizes and many unique locations available. Sky Mural These indoor 5 w x 10 h suspended fabric murals can been seen from both the main level and upper level. Hanging above the Food Court, Transition Court and Center Court areas, these murals make a powerful impression. Elevator Wrap Wrapping our elevator doors and surrounding face is a unique branding opportunity. Both the main level and upper level locations are available. Special interior elevator wrapping is also available. Window Cling With eight entrances to choose from, these adhesive square clings are a great way to convey information to your audience which desires an immediate response. Each decal measures 16 w x 16 h. Vehicle & Product Showcase We have spaces throughout the property for vehicle and product displays. These are open spaces within shopper traffic areas in 10 w x 15 l roped off sections at premium locations both inside and outside the building.

6 EXCLUSIVE SPONSORSHIPS Stand out above the rest and consider one of our exclusive partnerships which have built-in added values and perks. Children s Play Area Brand the entire children s play area and appeal to a captive audience. Main Aquarium With over 2,000 gallons, our aquarium is a beautiful backdrop for your brand. Wrap your message on the base of the glass walls and surrounding floor. Santa & Easter Set What better way to expose your brand than with a positive impression to children and their families. From arrival, to photographs, to the actual photo set, many sponsorship opportunities exist to showcase your brand. Automotive & Valet Does your brand appeal to a high-end audience? Our exclusive valet and automotive sponsorships allows your company to target your high-end customer. Tide Turners Kids Club Our kids club appeals to preschoolers and their parents who want a safe, fun and friendly environment to play and learn. This sponsorship offers exclusive branding rights and a variety of media opportunities throughout the property. Wave Walkers Mall Walkers Club Appealing to our health conscious mall walkers, this club hosts monthly wellness programs designed to educate and entertain.

7 OUTDOOR ADVERTISING Location, location, location! The frontage of La Palmera along South Padre Island Drive is seen by more than 150,000 vehicles passing daily. SPID runs through the heart of Corpus Christi, serving as the corridor to the Naval Air Station, Padre Island, Downtown Corpus Christi and I 37. Jumbo Outdoor Mural This 72 w x 15 h exterior lit mural is the largest outdoor board between Everhart and Staples. This horizontal board with exposure to SPID and is located between LongHorn Steakhouse and Ulta. Exterior Sky Mural This 40 w x 14 h outdoor lit board is comparable in size to your standard billboard. This board is located adjacent to the La Palmera Cafes Food Court with exposure to SPID. Exterior Wall Mount Signs Located along our lawn areas facing SPID, these 10 w x 5 h boards are available along the south and north sides of the property. VALET BACKLIT AD Valet Backlit Ad Located at our valet drop off and pick up area, this backlit display speaks to your high-end consumer. Parking Garage Wallscape Murals These larger-than-life wall murals adhere directly to the exterior concrete garage walls giving exposure to outdoor vehicle and foot traffic. Parking Garage Wall Mount Signs These 5 h x 10 w boards offer messaging within the parking garage on the second floor as vehicles approach the third-floor ramps. Glass Curtain Wall As a visual icon to La Palmera, our glass curtain wall welcomes shoppers. Wrap the glass with your window cling message and reach a diverse audience! EXTERIOR SKY MURAL Lifestyle Court Entrance Wrap Make a grand entrance! Wrap our three-sided Lifestyle Court entrance with your message on window cling material for the ultimate brand showcase. Electronic LED Board Located between La Palmera and our sister property, The Shops at La Palmera, this digital display board offers timely messages to reach your audience. Parking Lot Pole Banners Be the first message your audience sees as they enter the property and last message they take away. GLASS CURTAIN WALL

8 Short-Term Retail Opportunities Want to reach more customers? Inspire confidence, gain interest and expand sales! Retail Merchandising Units and Temporary In-Line Stores are built for you, the entrepreneur. Visit us at palmarketplacecc.com. Make an Appointment We look forward to speaking with you about the perfect partnership for your company and brand. For the most current rates and availability, please contact us at your convenience. You can view the complete image library of all advertising elements on our website at palmediacc.com. Call us at or us at palmediacc.com lapalmera.com theshopsatlapalmera.com 5488 S. Padre Island Dr. Corpus Christi, Texas 78411