2O18 MARKETING & PROMOTIONAL OPPORTUNITIES

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1 2O18 MARKETING & PROMOTIONAL OPPORTUNITIES MARCH 4-6, 2O18 JAVITS CONVENTION CENTER NEW YORK CITY IBSnewyork.com

CORPORATE SPONSORS: Endless Possibilities to Make a Lasting Statement Today, more than ever, marketers are building campaigns using a mix of traditional and new media, and for good reason.

, show that combining print, events and digital media makes for a far more effective marketing message than using any one type of media on its own From pre to post-show marketing opportunities that

The beauty of marketing and promotional opportunities is that they are customizable and we can brainstorm with you to create one that works for you.

2 CORPORATE SPONSORS: Endless Possibilities to Make a Lasting Statement Today, more than ever, marketers are building campaigns using a mix of traditional and new media, and for good reason. Recent studies, like The 2x Cross Media Multiplier Effect, by Outsell, Inc., show that combining print, events and digital media makes for a far more effective marketing message than using any one type of media on its own From pre to post-show marketing opportunities that include everything from blasts to door graphics, the International Beauty Show offers a myriad of ways to promote your products and set yourself apart from your competition. Customizable to any budget and objective, promotional and sponsorship opportunities are purposely designed to secure better sales, bigger brand impact and more successful exhibit results. If you do not see an opportunity that meets your needs or budget, give us a call! The beauty of marketing and promotional opportunities is that they are customizable and we can brainstorm with you to create one that works for you. Use what you see in this booklet as suggestions the sky is the limit! Reserve your opportunity today! TRACY HOLLOWAY COMPANIES (A-E, W-Z) tholloway@questex.com JANE PRAVDA COMPANIES (F-M, U-V) jpravda@questex.com VERONICA GONNELLO COMPANIES (N-T) vgonnello@questex.com CORPORATE SPONSORSHIP OPPORTUNITY YOU BELONG CARDENAS PARSONS YAMASAKI ROCCO PRICE GIBSON HERE! MICHLEB SASSOON ACADEMY MICHLEB REGISTER ONLINE & SAVE $10 PER IBSNEWYORK.COM HARRIS EUBANKS MARCH 8-10, 2O15 JAVITS CONVENTION CENTER NEW YORK CITY FREE admission to the largest Spa Show in NYC with your IBS ticket. That s two shows for the price of one! Your company logo prominently displayed on all show materials, including: Pre-show attendee mailings, including the official Show Preview Monthly ads in extensive advertising campaign Onsite Directory/Guide Official show website E-communication - blasts to targeted database Show banners and signage Slideshow on IBS New York Stages Marketing materials in Press Room COST: $25,000 2

PRE-SHOW OPPORTUNITIES SHOW PREVIEW ADVERTISING This is the primary attendance promotional brochure.

FULL PAGE $6,700 SPREAD $13,400 HALF PAGE $4,700 INSIDE COVER SPREAD $14,400 BACK COVER $8,700 INSIDE BACK COVER $7,400

created and embedded on the Official website, in various emails and also distributed by our educators and attendees.

COST: $5,000 DIGITAL AD BUTTONS Advertise on the online floorplan and get maximum exposure!

ONLINE FLOORPLAN BUTTON AD $600 MARCH 12-14 2017 ENHANCED LISTING An enhanced listing is a very economical and effective

3 PRE-SHOW OPPORTUNITIES SHOW PREVIEW ADVERTISING This is the primary attendance promotional brochure. It is both direct-mailed and co-mailed with American Salon to more than 150,000 prospective attendees. FULL PAGE $6,700 SPREAD $13,400 HALF PAGE $4,700 INSIDE COVER SPREAD $14,400 BACK COVER $8,700 INSIDE BACK COVER $7,400 YOUR BANNER AD HERE SHOW PREVIEW ON-LINE DIGITAL EDITION SPONSORSHIP After the Preview is completed, a digital version is created and embedded on the Official website, in various s and also distributed by our educators and attendees. Your ad will appear each time the digital edition is opened. COST: $5,000 DIGITAL AD BUTTONS Advertise on the online floorplan and get maximum exposure! About 7 out of 10 attendees review the IBS website to see who s exhibiting. Let them know you ll be there! ONLINE FLOORPLAN BUTTON AD $600 MARCH ENHANCED LISTING An enhanced listing is a very economical and effective way to extend your message onsite and online! An enhanced listing includes yor company name, address, links to your website and the opportunity to upload press releases and images. Please contact your sales representative for more details. COST: ONLY $550 - BEST VALUE! BEST VALUE! 3

PRE-SHOW OPPORTUNITIES TARGETED AD CAMPAIGN Among the most effective forms of digital advertising, RETARGETING uses cookies to track the visitors of one site and reach them with ads on the other

PACKAGE A: $3,000 AD SERVED 1X PACKAGE B: $5,000 AD SERVED 2X *POST-SHOW AND YEAR-ROUND OPPORTUNITIES ARE ALSO AVAILABLE!

THE 2015 MAIN STAGE PRESENTED BY DEDICATED E-MAIL BLAST E-mails sent to our targeted database can include your company message along with graphics and a link to your website.

4 PRE-SHOW OPPORTUNITIES TARGETED AD CAMPAIGN Among the most effective forms of digital advertising, RETARGETING uses cookies to track the visitors of one site and reach them with ads on the other sites. In this case, YOU can retarget our website visitors, 100,000 qualified professionals who visit the site. PACKAGE A: $3,000 AD SERVED 1X PACKAGE B: $5,000 AD SERVED 2X *POST-SHOW AND YEAR-ROUND OPPORTUNITIES ARE ALSO AVAILABLE! ANOUNCING THE 2015 MAIN STAGE ARTISTS MARCH 4-6, 2018 JAVITS CONVENTION CENTER NYC Enjoy a front row seat for the exciting, educational and over-the-top performances by the industry s top talent! THE 2015 MAIN STAGE PRESENTED BY DEDICATED BLAST s sent to our targeted database can include your company message along with graphics and a link to your website. COMMUNICATION $2,000 EACH REGISTRATION CONFIRMATION SPONSORSHIP Gain tremendous reach by adding your logo and booth number to s that are sent to thousands of attendee who register for our event online. COST: $5,000 PARSONS ARROJO ROCCO GIBSON CARDENAS PRICE DEDICATED SOCIAL MEDIA POST One social media post on the International Beauty Shows Official Facebook and Instagram page to an audience of 70,000 (and growing!) beauty professionals. The post will link back to your social media accounts, driving traffic to your pages! COST: $1,000 PER POST 4

AT-SHOW OPPORTUNITIES AT-SHOW OPPORTUNITIES LARGE SCALE* Create a considerable presence at the show with a banner, decal, ad in the Directory or meter boards, incredible opportunities for imagery,

OPPORTUNITIES INCLUDE: Official Show Directory Advertising Press Room Sponsorship Product Focused Classroom Vignette VIP Suite Hanging Banners Aisle Signs Meter boards Floor & Stair Graphics

5 AT-SHOW OPPORTUNITIES AT-SHOW OPPORTUNITIES LARGE SCALE* Create a considerable presence at the show with a banner, decal, ad in the Directory or meter boards, incredible opportunities for imagery, messaging and booth directionals at the show. Placement is available in common space, eateries, hall and convention center entrances and within the halls themselves. Exposure in these heavily trafficked areas is the perfect place to showcase your company, a particular property/brand and direct additional traffic to your booth (locations first come, first accommodated exhibitor to provide graphics and labor). OPPORTUNITIES INCLUDE: Official Show Directory Advertising Press Room Sponsorship Product Focused Classroom Vignette VIP Suite Hanging Banners Aisle Signs Meter boards Floor & Stair Graphics Door/Window Decals JumboTron/TV Monitor Advertising Badge/Lanyard Holder VIP Lounge Mobile Charging Station Plus, others! OFFICIAL SHOW DIRECTORY ADVERTISING The IBS New York Show Directory, combined with the International Esthetics, Cosmetics and Spa Conference Directory, is used by 63,000+ IBS attendees year-round as a reference guide to the latest trends and hottest names in the industry. These beauty professionals seek out the Show Directory, making it a valuable advertising tool for exhibitors. FULL PAGE $3,350 HALF PAGE $2,300 INSIDE COVER SPREAD $11,000 SPREAD $6,500 ENHANCED LISTING $350 PRODUCT FOCUSED CLASSROOM Demonstrate and educate attendees on why your products and services need to be a part of their salon menus. You ll have the opportunity to share your knowledge, while promoting your brand, with beauty professionals who are eager to learn from the best in the industry YOU! Your 75 minute class will also be promoted in all marketing materials where the Conference Program is presented. COST $600 Prices do not include shipping and graphic design. 5

AT-SHOW OPPORTUNITIES ON-STAGE VIGNETTE Feature and demonstrate your products in front of hundreds of attendees on the IBS New York Stages.

Plus, your 15 minute vignette will be promoted in all materials where performances are presented.

The sponsor will be credited as host in show signage and website (where appropriate). COST $15,000 VIP SUITES Create your very own meeting space a short walk from the exhibit hall.

MOBILE CHARGING STATION EXCLUSIVE HIGH DEMAND Create a buzz by sponsoring the Mobile Charging Station, where hundreds of attendees stop throughout the day.

6 AT-SHOW OPPORTUNITIES ON-STAGE VIGNETTE Feature and demonstrate your products in front of hundreds of attendees on the IBS New York Stages. Attendees visit our performance stages to learn new trends and techniques, allowing you to promote your brand to enthusiastic professionals that you want to reach. Plus, your 15 minute vignette will be promoted in all materials where performances are presented. COST $3,000 PRESS ROOM SPONSORSHIP Reserved exclusively for members of the press, the press room is a major hub for reporters and editors. Use this opportunity to pamper the press with special treatments, giveaways or a bite to eat. The press room sponsor will have prominent placement of their own press materials and the opportunity to hang a banner and/or signage within the room itself. The sponsor will be credited as host in show signage and website (where appropriate). COST $15,000 VIP SUITES Create your very own meeting space a short walk from the exhibit hall. Your team members can use this private VIP Suite to pitch and network with new customers, conduct meetings and even just relax throughout the day. LIMITED INVENTORY: COST $62.50 PER SQ. FT. MOBILE CHARGING STATION EXCLUSIVE HIGH DEMAND Create a buzz by sponsoring the Mobile Charging Station, where hundreds of attendees stop throughout the day. Adjacent to your space, the Mobile Charging Station is guaranteed to draw attendees to your booth. Create custom banners with your logo and push additional traffic to your location. Take advantage and be the first booth attendees run to when their devices lose juice. COST $8,000 - $12,000 NEW PRODUCT SHOWCASE Gain major brand recognition and push traffic to your booth by displaying your product(s) in the Product Showcase at the front of the show floor. Your products will be some of the first things attendees see as they enter the exhibit hall. Plus, in the weeks leading up to the show, you ll be featured on the New Product Showcase on the Official show website. COST PER SHELF $500 ENTIRE SHOWCASE $1,000 Prices do not include shipping and graphic design. 6

ADV. FOOD SERVICE & COFFEE STANDS 8'H Drape AT-SHOW OPPORTUNITIES HANGING BANNERS /AISLE SIGNS /

7 ADV. FOOD SERVICE & COFFEE STANDS 8'H Drape AT-SHOW OPPORTUNITIES HANGING BANNERS /AISLE SIGNS / METER BOARDS Showcase your company and highlight your brand in some of the most trafficked areas in the convention hall. Banners and signs allow attendees to easily identify your brand and your location on the show floor and hence, flock to your booth! COST CONTACT YOUR SALES REP TO REVIEW COSTS, AVAILABILITY, SIZE & LOCATION K SPA SHOW I J HANGING BANNERS LOCATIONS H UP TO MEZZ. UP TO MEZZ. UP TO MEZZ. UP TO MEZZ. K DOWN TO HALL 1C DOWN TO HALL 1B UP TO HALL 3B REGISTRATION L A G REGISTRATION 36th Street 37th Street REGISTRATION B Javits Statue C D E F 35th Street BANNER SIZE OPTIONS 5 H X 20 W A B C D E F G 8 H X 28 W H J I K 20 H X 8 W OR 8 H X 18 W L Prices do not include shipping and production. 7

AT-SHOW OPPORTUNITIES FLOOR GRAPHICS Create attention and excitement for your properties when attendees enter and exit the Convention Center with colorful, custom floor graphics.

If graphics are placed in the registration areas, additional fees may apply.

Make sure your eye-catching graphics are on both sides of the glass doors along the entrances.

COST STARTS AT $1,500 FOR 5 2X2 DOOR GRAPHICS STAIR GRAPHICS One of the most powerful and creative vehicles at the Javits Center.

8 AT-SHOW OPPORTUNITIES FLOOR GRAPHICS Create attention and excitement for your properties when attendees enter and exit the Convention Center with colorful, custom floor graphics. Your company identity will be a step ahead of your competitors and in the forefront of attendees minds NOTE: Cost includes labor/production. If graphics are placed in the registration areas, additional fees may apply. COST STARTS AT $1,500 PER 4X4 FLOOR GRAPHIC DOOR / WINDOW GRAPHICS Garner attention for your properties as attendees enter the show. Greet them at the door! Make sure your eye-catching graphics are on both sides of the glass doors along the entrances. Exposure in these densely trafficked areas is the perfect way to spread awareness about your company and hot properties. NOTE: Cost includes labor, production & Javits fees. COST STARTS AT $1,500 FOR 5 2X2 DOOR GRAPHICS STAIR GRAPHICS One of the most powerful and creative vehicles at the Javits Center. Your product imagery/design will be decaled on the stairs leading up to the Crystal palace and the stairs leading down to the Conference Session rooms (Hall 1E). Whether they re coming or going, your property will grab their attention. Let attendees know you ll be at the Show and lead them straight into the exhibit hall and right into your booth. NOTE: Includes labor, production & Javits fees. COST $15,000 REGISTRATION AREA SPONSORSHIP LIMITED TO 3 COMPANIES Sponsor the registration area and grab the attention of more than 65,000 attendees! Your logo will exclusively be featured on signage, banners and panels within the registration area and if you choose, registration team members can hand out flyers and wear t-shirts and/or hats featuring your brand. The Registration Area Sponsorship opportunities are endless as are the benefits to your brand! COST $15,000 Prices do not include shipping and graphic design. 8

AT-SHOW OPPORTUNITIES REGISTRATION AREA HAND-OUTS Reach thousands of prospects and push attendees to your booth by handing out flyers or postcards in the registration area.

Your staff, models or IBS staff can distribute the hand-outs. You choose and customize the sponsorship!

Be the exclusive provider of the lanyards which are distributed in the registration area and given to attendees. Sponsorship cost of lanyards is for distribution only.

9 AT-SHOW OPPORTUNITIES REGISTRATION AREA HAND-OUTS Reach thousands of prospects and push attendees to your booth by handing out flyers or postcards in the registration area. Limited to five companies (one hand-out each) to promote high visibility, your company s hand-out will garner attention, pique interest and help boost your onsite sales. Your staff, models or IBS staff can distribute the hand-outs. You choose and customize the sponsorship! COST $2,500 BADGE LANYARD/ HOLDER EXCLUSIVE Gain high visibility by providing badge lanyards and having your company s name hanging around every attendee s neck! Be the exclusive provider of the lanyards which are distributed in the registration area and given to attendees. Sponsorship cost of lanyards is for distribution only. Exhibitors are responsible for lanyard production and all associated costs. Badge lanyards/holders must be pre-approved by show management. COST $9,000 (DOES NOT INCLUDE PRODUCTION) SHOW BAGS Attendees pick up so much information at the show why not provide them with a customized shopping bag with your company logo and message. Bag is given to attendees during registration and is seen throughout the show floor by thousands of attendees. Sponsorship does not include materials, production or shipping; sponsor is responsible for these costs. COST $5,000 (DOES NOT INCLUDE PRODUCTION) Prices do not include shipping and graphic design. 9

2O18 MARKETING & PROMOTIONAL OPPORTUNITIES

2O18 MARKETING & PROMOTIONAL OPPORTUNITIES JUNE 23-25, 2O18 LAS VEGAS CONVENTION CENTER LAS VEGAS IBSlasvegas.com 888.454.5055 PRESENTED BY: Come enjoy live demos every hour, on the hour, learning tips