Visit Mississippi Gulf Coast KEY PERFORMANCE INDICATORS FEBRUARY 2018
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1 Visit Mississippi Gulf Coast KEY PERFORMANCE INDICATORS FEBRUARY 2018
2 Oct- Non-Casino Rooms Sold STR
3 Oct- Casino Rooms Sold MS Gaming Commission
4 Oct- All Rooms Sold STR & MSGC
5 Oct-Jan Occupancy Tax Receipts MS Department of Revenue Jan
6 Oct- Non-Casino Occupancy Mardi Gras day was followed by Valentines day creating a potential 5 day weekend. This was followed by another 3 day weekend due to Presidents Day. STR
7 Oct- Casino Occupancy MS Gaming Commission
8 Oct- All Occupancy STR & MSGC
9 Oct- Non-Casino ADR STR
10 Oct- Casino ADR MS Gaming Commission
11 Oct- All ADR STR & MSGC
12 Oct- Gaming Revenue MS Gaming Commission
13 Oct- Oct- Airport Enplanement Deplanement Gulfport Biloxi Regional Airport
14 Oct-Jan Leisure & Hospitality Jobs MS Department of Employment Security Jan
15 Oct- Oct- Definite Bookings Bookings Over 4,000 room nights in repeat business that turned definite in 2017 that has not turned definite in 2018 but is still in our pipeline. Over 3,000 room nights (FYTD) 2017 that have not turned definite to date 2018 Reflects more bookings/less room nights Short staff ( 2018) Room Nights Visit Mississippi Gulf Coast Dec 2016 Dec 2017 YTD Definite Bookings ruary Definite Bookings YTD Definite Room Nights ruary Definite Room Nights
16 FY 2017 leads included assists resulting in 82 leads that are no longer counted Oct- Leads Issued & Potential Room Nights 2017 leads issued represent a full sales staff of 4, while 2018 reflects a reduced sales staff of Potential room nights are pacing ahead of 2017 where as month to month is down due to lack of staff Visit Mississippi Gulf Coast YTD Leads Issued ruary Leads Issued YTD Potential Room Nights ruary Potential Room Nights
17 Oct- Convention Center Leads Sales staff continues to target and issue convention center leads and YTD reflects an increase over previous YTD. Visit Mississippi Gulf Coast YTD Leads Issued ruary Leads Issued
18 Lost Business
19 Pace Report Snapshot of our historical average, Pace target for definite room nights as well as what is in our pipeline. Visit Mississippi Gulf Coast
20 Pace Report - Pipeline Visit Mississippi Gulf Coast
21 Oct- Google Analytics - Unique Visits Google Analytics For. 2018, nearly 40% of this traffic is organic
22 Oct- Number of Articles Content Drivers: Mardi Gras NASA+Stennis - Space Travel Headliner Entertainment Affordability Meltwater *October increase due to Hurricane Nate Coverage
23 Oct- Impressions Major Outlet Drivers: USA Today People.com The Washington Times Magazine Time Magazine Rolling Stone Food & Wine Meltwater *October increase due to Hurricane Nate Coverage
24 Oct- Media Value Meltwater Due to the inconsistencies of the media monitoring service, in Jan our reporting changed to include only traditional advertising value equivalencies (or AVEs). Traditional media coverage included TV, print and radio. Digital was only reported through impressions. In Nov we changed to a new provider (Meltwater), giving us accurate numbers within the digital platform, therefore 2018 figures can t be compared with previous year, as we are using a completely different reporting metric. *October increase due to Hurricane Nate Coverage
25 ERIN TO INCLUDE IMAGE OF JULY MEDIA COVERAGE MEDIA COVERAGE 4/3/2018 VISIT MISSISSIPPI GULF COAST 25
26 MEDIA COVERAGE 4/3/2018 VISIT MISSISSIPPI GULF COAST 26
27 MEDIA COVERAGE 4/3/2018 VISIT MISSISSIPPI GULF COAST 27
28 MEDIA COVERAGE 4/3/2018 VISIT MISSISSIPPI GULF COAST 28
29 Social Media Metrics Posts that garnered the most engagement on Facebook featured photos of waterways and beaches. Monthly Increase 2,994 2% Running video ads through Google / YouTube 66 0% 15 2% 127,125 14, , , ,511 ruary Facebook Twitter Pinterest Instagram YouTube Total 2018 (Total Likes) (Total Followers) (Total Followers) (Total Followers) (Lifetime Followers) 148 2% 167,563 70% 170,818 44%
30 SOCIAL MEDIA 4/3/2018 VISIT MISSISSIPPI GULF COAST 30
Visit Mississippi Gulf Coast KEY PERFORMANCE INDICATORS JULY 2018
Visit Mississippi Gulf Coast KEY PERFORMANCE INDICATORS JULY 2018 Non-Casino Rooms Sold over STR Casino Rooms Sold over MS Gaming Commission All Rooms Sold over STR & MS Gaming Commission Occupancy Tax
195, % 394, %
Destination Performance Report Lodging & Visitor Overview - September 218 Lodging Sales $39,875,38 13.5% Current Month and Year Occupancy Rate 8.2% 2.6% Hotel Demand 195,439 7.1% Hotel ADR $164.15 4.8%
187, , %
Destination Performance Report Current Month and Year Lodging & Visitor Overview - October 218 Lodging Sales $39,326,928 8.6% Hotel Occupancy 78.2% -1.8% Hotel Demand 187,25 4.% Hotel ADR $176.93 7.6%
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