Are your employees whispering tweet nothings or blogging on the boss? Social Media in the Workplace
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1 Are your employees whispering tweet nothings or blogging on the boss? Social Media in the Workplace
2 Social media: what is it? Web 2.0 applications Facilitate interactive information sharing and collaboration on the world wide web. Social Network A group whose point of contact is an online website, allowing for the sharing of information. Source: Macquarie On-line Dictionary
3 Social media landscape
4 Social media: what is it? Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Source: Wikipedia Web based and accessible. Unprecedented in scale. Represents a shift from away from content consumers to content producers. Supports the democratisation of knowledge.
5 How are web 2.0 applications used? Social and corporate networking Micro-blogging Citizen journalism Collaboration Creative sharing Escapism
6 Facebook: The third largest country in the world
7 STATUS UPDATE PROFILE PICTURE LIVE CHAT TAGGED PHOTOS WALL POSTS
8 LinkedIn: Online professional networking
9 Personal profile Information sharing
10 Twitter: A micro-blogging platform
11 A TWEET
12 Deveny dropped as columnist for The Age 4 May 2010
13 Second Life: A new dimension
14
15 Crunching the numbers 53% of employees believe their social networking pages are none of their employers business. But 40% of business executives disagree, and 30% admit to informally monitoring social networking sites. Source: Deloitte 2009
16 Crunching the numbers 74% of employees believe it is easy to damage a company s reputation or brand on social media platforms. 58% of executives think this should be a boardroom issue, but only 15% say that it is. Source: Deloitte 2009
17
18 Speak my language!
19 Cautionary tales be careful what you post 29 May 2010
20 Fake Stephen Conroy aka Leslie Nassar Telstra employee impersonates the Federal communications minister, Stephen Conroy, in 2008/09. More popular than the real thing! Published 708 tweets and attracted 1531 followers. Called on to write satirical guest articles for Crikey and ZDNet.com.au
21 Facebook6 Six prison officers threatened with disciplinary action after criticising managers on Facebook. Poked fun at NSW Corrective Services Minister. Over-turned on jurisdictional grounds.
22 Cyber-bullying Allem Halkic Australia's first prosecution of a cyber-bully: Former friend, Shane Gerada, pleaded guilty to stalking. Threatening SMS messages sent by Gerada. Magistrate Reardon: SMS messages or internet communication may have severe consequences on intended victims whether it was meant to or not
23 Cautionary tales
24 Summary of the risks of social media Bad publicity Leaks of confidential information Privacy breaches collection of personal information EO/Adverse action issues OH&S issues bullying Breach of contract Loss of productivity
25 Crunching the numbers How are executives working to mitigate the risks of social networking media? Source: Deloitte 2009
26 Why embrace social media in the workplace?
27 Harnessing the power of social media CISCO - Showing managers how to manage in practice and creating forums for idea sharing. St Ali listening to its customers Tweeting.
28 Harnessing the power of social media Deloitte's Yammer: in-house Twitter
29 Putting social media to positive use TMP Advertising (US based): use of Second Life to recruit. Use of podcasts (for example) to improve work-life balance. Internal blog. Service of court documents via Facebook.
30
31 Striking the balance
32 What a basic social media policy should include Policy: Statement of organisational philosophy on social media. Explain the "why" behind the policy. Clearly state the employer's expectations regarding personal communication online. Consequences of infringements. Employee acceptance. Also need: Training. Regular updates.
33 Further points for consideration Train your recruiters - cyber-vetting employees. Do you want to establish social media spokesperson accreditation? Have employees used their employer's server to communicate with a lawyer? Rules for being "friends" on sites. Consider training those Boomers!
34 Workplace Relations & Safety Melbourne Office Level 12 Bourke Place 600 Bourke Street Melbourne VIC 3000 Telephone (613) Facsimile (613) Sydney Office Level 5 Angel Place 123 Pitt Street Sydney NSW 2000 Telephone (612) Facsimile (612)
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