TODAY S LIGHTING2017 ADVERTISING RATES & POLICIES DISTRIBUTOR MEDIA KIT

Transcription

1 TODAY S LIGHTING2017 ADVERTISING RATES & OLICIES 2017 MEDIA KIT

2 GET YOUR MESSAGE ACROSS NOW WITH TODAY S LIGHTING TLD EDITORIAL STAFF The staff includes seasoned publication and editorial professionals who have years of experience working in the electrical industry. Executive Editor Erin Klebaur EKlebaur@cmasolutions.com ublisher Jeffrey Barnhart JBarnhart@cmasolutions.com Executive Managing Director Ken Hitchner KHitchner@cmasolutions.com TLD : TODAY S LIGHTING ADVERTISING RESULTS Today s Lighting Distributor is a hard-hitting lighting specialist and distributor advertising venue. Strategically communicate your products, services, and programs to a targeted lighting industry audience who is receptive to the resources you offer and enthusiastic about deploying them in the marketplace. TLD : THE ROI AD BUY Your advertising is prominent in both the print and digital TLD editions Drive traffic to your company website Evangelize your brand, products and services with pros who want to support you Engage with a laser-targeted lighting specialist industry audience Generate sales from lighting-savvy distributors who upsell higher margin products Introduce new products to experts who know how to sell them TLD : REV SALES REVENUE Advertising in Today s Lighting Distributor can empower your company s business development efforts, sales and profitability. osition your business as a trusted lighting specialist for innovative and high-quality lighting products and services. Managing Editor Jennifer Kohlhepp JKohlhepp@cmasolutions.com 2016 ADVERTISING RATES (ER ISSUE OF TLD) Advertisement Size Membership Rates Non-Membership Rates Advertising Manager Jude Martin-Cianfano JCianfano@cmasolutions.com Creative Director David Sherwood DSherwood@cmasolutions.com roduction Manager Scott Elgart SElgart@cmasolutions.com Accounts Receivables Todd DeFilippis TDeFilippis@cmasolutions.com Full age 1/2 age 1/3 age $1942 $1010 $716 $2524 $1638 $938 NET rates include 4-color process. Back, Inside Front and Inside Back covers are sold on a first-come, first served basis each issue at a 15% premium. * MUST commit to all four issues for cover placement NAILD MEMBERSHI DIRECTORY ADVERTISEMENTS Advertisement Size Full age 1/2 age 1/3 age Membership Rates $2545 $1381 $1051 Non-Membership Rates $3307 $1793 $1690 All rates published are net rates. Any agency commission required must be added to these rates by the agency. Today's Lighting Distributor is a four color publication. All rates are for four color ads. Invoices will be sent upon publishing of the issue and are net 15. All accounts must be in good standing for acceptance of insertion orders. Inserts/Tip-ins are billed at the applicable four color, full page rates, plus a tip-in charge that is based on the size and weight of the insert. Content changes made by the publisher to already-submitted artwork will result in an additional fee.

3 TODAY S LIGHTING SECIAL SALES-BUILDING OORTUNITIES remium lacements Inside front, inside back and outside cover ad placements are available for reservation: Cover II (inside front cover) +15% Cover III (inside back cover) +15% Cover IV (outside back cover) +15% (remium cover position charge is added to the cost of space.) All premium cover positions will be sold on a first-come, first-served basis. We will attempt to place ads in requested positions, but such placement is not guaranteed without payment of premium cover position. Front cover is not available. Article Reprints Reprints make great, inexpensive sales and marketing tools. Reprints can be used many ways, from prospect mailings to tradeshow handouts. DF reprints of specific articles can be obtained and reprints of articles can also be requested and are priced individually. lease contact Jude Martin-Cianfano at JCianfano@cmasolutions.com for details and pricing. Online This Media Kit is available on the NAILD website. To download, go to NAILD Media Kit on the home page. STANDARD ADVERTISING DIMENSIONS Live area is 7 1/2" wide X 10" deep. Files for bleed ads should measure 8 3/4" X 11 1/4" on the outside edge to allow for trim size of 8 1/2" X 11". All live matter should be kept 1/4" from trim on all sides. ARTWORK GUIDELINES (ONLY ELECTRONIC FILES ACCETED) Color ads may be sent on CD or DVD, or via FT Internet upload (see - The preferred format is a DF file. The file must be ress Optimized DF. Be sure to include any fonts and images linked to your file. All photos must be high resolution (at least 300dpi). All color ads must be saved as CMYK, not RGB. All bleed ads must have the appropriate bleed supplied on file. - Sending a hard copy color proof is encouraged and is the only way we can ensure color accuracy. Files larger than 3 MB in size should NOT be sent via . lease send these either on CD, DVD or via FT. Today's Lighting Distributor is printed on a high-speed sheet-fed offset press, 4-color process. If we have not received your artwork by the published deadline, we reserve the right to use artwork submitted for a previous advertisement, or to cancel the ad. Creative Marketing Alliance, the magazine s publisher, can provide design services for an additional charge. Contact Jude Martin-Cianfano at JCianfano@cmasolutions.com for more information. Terms Ads are invoiced on the published date and are net 15. Materials will not be returned unless requested and a shipping number is provided. CMA will hold advertising material for 18 months. Cancellation olicy Cancellations are not accepted after the ad material due date. Cancellations made after this date will be charged the full rate of space originally contracted. remium card stock inserts and digital magazine ads cannot be canceled after commitment TLD Calendar FULL AGE NON-BLEED 7 1 /2" X 10" 1/3 H 7.5" X 3.25" 1/3 V 2.37" X 10" Editorial Content 1/2 V 3 3/4" X 10" FULL AGE BLEED 8 3 /4" X 11 1 /4" 1/2 H 7 1 /2" X 5" IO Deadline Material Deadline Spring 17 re-conference February 3 February 10 Back Issues of NAILD Back issues can be viewed on the NAILD website. Go to Today's Lighting Distributor at NAILD.org Summer 17 ost Conference Fall 17 TBD Winter 17 TBD May 12 August 11 November 3 May 19 August 18 November Dates are Tentative

4 ADVERTISER BENEFITS Here are six reasons why you should invest in NAILD s Light Read: Return On Investment You will receive our proprietary monthly Leads Generation Report of individuals who have clicked on your advertisement so you can follow up. Target Marketing You will be able to reach top industry professionals with purchasing power with a publication that targets a specific affinity group. A. HOW CAN NAILD S LIGHT READ HIT YOUR TARGET? NAILD s Light Read publication curates weekly content from leading industry publications and mainstream news outlets to the inboxes of independent lighting distributors. NAILD s digital publication informs decision-makers about trending news that impacts their businesses. B. To place an advertisement, please contact Advertisement Manager Jude Martin-Cianfano at jcianfano@cmasolutions.com. ADVERTISEMENT OTIONS D. C. Rates are based on 13 s (i.e. quarterly term). A. Leaderboard: (600 x 90) GIF*/JG, 40K file size, $3,100/ Cost-Effective Advertising in NAILD s Light Read is more affordable than television and radio commercials or even Internet campaigns, such as pay-per-click schemes. Credibility NAILD Light Read subscribers have asked to receive this weekly news product so your advertisement won t be confused for spam. Exposure NAILD Light Read leverages a proprietary system that identifies the most popular and relevant stories for the lighting industry, based on the marketplace. Trending news will generate more attention and a greater reach for your company's advertisement. Creative Services At no extra charge, your advertisement in NAILD s Light Read will be created for you when you purchase a 13-week placement. Each advertiser has up to two reviews per ad without an additional fee. lease contact Advertising Manager Jude Martin-Cianfano at jcianfano@cmasolutions.com for more details. quarter (member) or $4,030/quarter (non-member). This ad spot offers a premier position that gives your company top exposure. F. B. Lower Leaderboard: (500 x 85) GIF*/JG, 40K file size, $2,800/quarter (member) or $3,640/quarter (non-member). This ad spot provides your company with a prominent position under the association s masthead. C. Top Banner: (365 x 85) GIF*/JG, 40K file size, $2,500/ quarter (member) or $3,250/quarter (non-member). This ad spot allows your company to combine text, colors and graphics into a unique sales message. E. D. Skyscraper: (120 x 600) GIF*/JG, 40k file size, $2,100/ quarter (member) or $2,730/quarter (non-member). This ad spot provides a premier position for top exposure. E. Horizontal roduct Showcase: (150 x 120) GIF*/JG, 40k file size, $1,700/quarter (member) or $2,210/quarter (non-member). G. This ad spot includes a photo, 5-word headline, 50-word description and a link to your site. F. Vertical roduct Showcase: (165 x 125) GIF*/JG, 40k file size, $2,100/quarter (member) or $2,730/quarter (non-member). This ad spot includes a photo, 5-word headline, 50-word description and a link to your site. G. Shout Out Text: (125 x 100) GIF*/JG, 40k file size, $1,500/quarter (member) or $1,950/quarter (non-member). This ad spot includes an image, 5-word headline, 25-word description with link to your site. H. Bottom Banner: (468 x 60) GIF*/JG, 40k file size, $1,400/quarter (member) or $1,820/quarter (non-member). This ad spot includes text, colors and graphics. *GIF format may not be compatible with various Outlook versions. Contact Jude Martin-Cianfano at JCianfano@cmasolutions.com for more information. H.

5 ADD THE WOW FACTOR TO YOUR ADVERTISING Advertising that WOWs! Truly WOW your customers with our new targeted ad placement opportunities. Banner Ads A banner ad placed prominently in the e-blast of the digital edition of TLD will enable you to: Standout in the Inbox of more than 1,200+ of your lighting industry peers. Leverage the established reputation and customer base of NAILD. Maximize online promotional efforts with a direct link to your website. Get more buzz for your advertising buck. Space is limited, with only four digital issues sent each year.* Artwork Guidelines Ad Dimensions: Leaderboard at 702px wide by 116px high or Skyscraper at 219px wide by 268px high File Format: jpg files only File Size: Cannot exceed 40KB Cost: Leaderboard at $1,200 per issue or Skyscraper at $1,000 per issue. Advertisers must place an ad in the print edition to be eligible. remium Inserts Capture the attention of our readers by including your unique marketing piece in TLD. Unlike traditional advertising, an insert is double-sided, produced on card stock and comes in various sizes. These inserts are bound or tipped (glued) into the magazine for easy removal.* Cost: $4,500 2 Sided ricing does not include the printing and production costs of the insert. The number of inserts allowed per issue is limited. Inserts will be sold on a first-come basis. * Digital magazine ads and premium card stock ads cannot be canceled.

6 NAILD TLD/LIGHT READ COMBO AD RATES ackage 1 and 3 combo ad prices include participation in 52 weekly Light Read publications and four issues of Today s Lighting Distributor (TLD) to independent lighting distributors with a combined annual circulation of 10,000.* ACKAGE 1 (13% DISCOUNT) 4 full-page TLD ads and 52 ads in weekly Light Read Total: $22,460* ($3,460 savings) ACKAGE 2 (11% DISCOUNT) 2 full-page TLD ads and 26 ads in weekly Light Read Total: $11,479* ($1,481 savings) ACKAGE 3 (MEMBER RATE 26% DISCOUNT) 4 full-page TLD ads and 52 ads in weekly Light Read Total: $19,186* ($3,014 savings) ACKAGE 4 (MEMBER RATE 25% DISCOUNT) 2 full-page TLD ads and 26 ads in weekly Light Read Total: $9,781.5* ($3,178.5 savings) Background: Full-page TLD: $2,524 (TLD full-page rate); $1,942 (members) Top Ad rate (Light Read): $4,030; $3,100 (members) *Final price will be based on availability. Special advertising packages cannot be canceled.

7 TODAY S LIGHTING IS A OWERFUL TOOL FOR YOUR MEDIA SCHEDULE! INSERTION ORDER FORM 2017 SEND COMLETED SACE RESERVATION FORM TO JUDE MARTIN-CIANFANO, ADVERTISING MANAGER hone: Fax: jcianfano@cmasolutions.com lease complete the following mandatory information. ADVERTISER INFORMATION: Company: Contact: Title: Address: City: State: ZI: Telephone: Fax: To upload files: Go to FT upload com/upload-artwork. Send all ad materials and insertions to: Jude Martin-Cianfano, Advertising Manager Today's Lighting Distributor (TLD) c/o Creative Marketing Alliance 191 Clarksville Road rinceton Junction, NJ hone: Billing Contact: Todd DeFilippis TDeFilippis@cmasolutions.com BILLING INFORMATION: Accounts ayable Contact (or Agency): Contact: Title: Address: City: State: ZI: Telephone: Fax: urchase Order #: Confirm CMA vendor set up: Yes No Magazine Ad Information & Frequency Spring 1x All 4 issues New Ad ick up existing ad (issue month/year) Ad Headline size lease use this Web Address for our ad link Summer New Ad ick up existing ad (issue month/year) Ad Headline size lease use this Web Address for our ad link National Association of Innovative Lighting Distributors 191 Clarksville Road rinceton Jct., NJ Fall New Ad ick up existing ad (issue month/year) Ad Headline size lease use this Web Address for our ad link Winter New Ad ick up existing ad (issue month/year) Ad Headline size lease use this Web Address for our ad link NAILD MEMBERSHI DIRECTORY Full age 1/2 age 1/3 age

8 TODAY S LIGHTING IS A OWERFUL TOOL FOR YOUR MEDIA SCHEDULE! INSERTION ORDER FORM 2017 Wow Ad Information & Frequency SEND COMLETED SACE RESERVATION FORM TO JUDE MARTIN-CIANFANO, ADVERTISING MANAGER hone: Fax: jcianfano@cmasolutions.com lease complete the following mandatory information. ADVERTISER INFORMATION: Company: Contact: Title: Address: City: State: ZI: Telephone: Fax: To upload files: Go to FT upload com/upload-artwork. Send all ad materials and insertions to: Jude Martin-Cianfano, Advertising Manager Today's Lighting Distributor (TLD) c/o Creative Marketing Alliance 191 Clarksville Road rinceton Junction, NJ hone: Billing Contact: Todd DeFilippis TDeFilippis@cmasolutions.com National Association of Innovative Lighting Distributors 191 Clarksville Road rinceton Jct., NJ BILLING INFORMATION: Accounts ayable Contact (or Agency): Contact: Title: Address: City: State: ZI: Telephone: Fax: urchase Order #: Confirm CMA vendor set up: Yes No remium Cardstock Insert 1x All 4 issues Spring Summer Fall Winter Digital Magazine Ad Leaderboard Skyscraper lease use this Web Address for our ad link A Light Read Ad Information & Frequency Digital Newsletter Ads (Digital newsletter advertisers must commit to a 13-week advertising cycle) ackage 1 ackage 2 ackage 3 ackage 4 Leaderboard Lower Leaderboard Top Banner Skyscraper Horizontal roduct Showcase Vertical roduct Showcase Shout Out Text Bottom Banner lease use this Web Address for our ad link