TITLE 2018 MEDIA KIT

Transcription

1 TITLE 2018 MEDIA KIT 1

2 Why Advertise with ARVC? About ARVC ARVC, a leader in the outdoor hospitality industry, is the only national association dedicated to representing the interests and needs of private RV parks and campgrounds in the U.S. and Canada. We are deeply committed to providing our nearly 3,000 members with exclusive access to continuing education, networking, business and marketing tools, member-only benefits and discounts, and advocacy at the local, state and national levels. About ARVC Members Membership in ARVC is offered to park owners in the United States and Canada, individuals interested in the industry, and industry suppliers. ARVC is made up of nearly 3,000 park owners, including park and campgrounds of all sizes across the country, as well as 72 associate members (those interested in the industry.) Every year, our members invest in major improvements to landscaping, electrical services, maintenance equipment, building and rental units, sanitation and water treatment facilities, recreational amenities, and roads/parking. To streamline their businesses, park owners require online reservation and payment processing systems. Members are regularly looking for supplies and equipment for their fullservice recreational amenities, including but not limited to: sports activities, pools and spas, playgrounds, bike rentals and game rooms. Many of our members also operate campground stores and are interested in new products such as apparel, dry goods and novelty items for the public. PRINT ADVERTISING OPTIONS DIGITAL ADVERTISING OPTIONS The Voice Magazine Published three times per year and distributed to more than 3,000 ARVC members, The Voice is our full-color, membersonly magazine, with Buyer's Guide, filled with strategies, ideas, and industry insights ARVC members use to enhance their park operations. The Outdoor Hospitality Conference & Expo - Program + Expo Registration Bag Inserts OHCE brings together more than 500 park owners and operators from around the United States to learn about the best products and services for their park, gain expertise in operating a successful park and network. More than 89% of all 2017 attendees were the final decision maker or had significant influence for purchasing products and services. No other event brings together the nation's top vendors for the RV park and campground industry. OHCE programs are provided to attendees to use all week, as well as after conference, as a reference guide. arvc.org ARVC's official member site is the exclusive online resource members rely on for association and industry updates. In 2017 arvc.org was visited by 37,833 users and had 157,223 unique page views. GoCampingAmerica.com GoCampingAmerica is our consumer-facing website, visited by thousands of campers each day in search of their next camping destination, generating 3.3 million unique page views in With their membership, ARVC park owners receive a free park listing on GoCampingAmerica.com. Park owners can upgrade their park listing and our Supplier Council can purchase advertising opportunities. Advertising on GoCampingAmerica is a member-only benefit. To learn more about membership opportunities, contact Madeline Hinkfuss at mhinkfuss@arvc.org or x 102 2

3 The Voice print opportunities PUBLISHING SCHEDULE Spring Issue April Distribution - Ad deadline: March 1 Summer Issue July Distribution - Insertion order/payment: June 1; Ad deadline: June 1 Fall Issue October Distribution (Annual Conference Issue) - Insertion order/payment: August 15; Ad deadline: September 1 THE VOICE RATES SIZE SPECS MEMBER NON-MEMBER Full Page 8.75" x 11.25" $1,880 $2,645 Half-Page Horizontal 7.125" x 4.75" Vertical " x 9.75" $980 $1,645 Quarter Page " x 4.75" $650 $950 Inside Front Cover 8.75" x 11.25" $2,900 This premium ad position is available to members only Inside Back Cover 8.75" x 11.25" $2,800 This premium ad position is available to members only Back Cover 8.75" x 11.25" $3,000 This premium ad position is available to members only Must be purchased together for same calendar year to receive discount: The Voice (2 issues) = 10% off total The Voice (3 issues) = 15% off total The Voice (1 issue) + OHCE Program = 10% off total The Voice (2 issues) + OHCE Program = 15% off total The Voice (3 issues) + OHCE Program = 20% off total FILE REQUIREMENTS Preferred File Format High resolution PDF/X-1a files are strongly recommended, WITHOUT crop marks. PDFs must be high resolution, CMYK format with fonts embedded or converted to outlines. Image Resolution All photos must have a resolution of 300dpi at 100% of the print size. All color images must be in CMYK format: no RGBs, Pantones or spot colors. Full page bleed requirements Any important information must be kept within the LIVE AREA to avoid risk of being cut off. Material intended to bleed must extend a minimum of 1/8" beyond the trim. Anything less than 1/8" cannot be guaranteed to have a consistent bleed. Please do NOT use crop marks. If they are used, an offset of 1/4" or greater is required. We accept ad materials by . Limit 5 MB file size. ads to Rebecca Maguire at rmaguire@arvc.org. 1/2 H 1/4 1/ "w x 4.75"h FULL PAGE WITH BLEED 8.75"w x 11.25"h TRIM/BOOK SIZE 8.5"w x 11"h LIVE AREA 7.125"w x 9.75"h 1/4 1/4 1/2 V "w x 9.75"h 3

4 OHCE Program + Expo Inserts THE OUTDOOR HOSPITALITY CONFERENCE & EXPO (OHCE) OHCE is always during the first full week of November. OHCE PROGRAM ADVERTISEMENT RATES print opportunities SIZE SPECS EXHIBITOR NON-EXHIBITOR* Inside Back Cover 8.75" x 11.25" (bleed) $1,500 $2,200 Back Cover 8.75" x 11.25" (bleed) $1,500 $2,200 Tab (7 available) 7.125" x 9.75 (no bleed) $1,200/each $1,900 Full Page 8.75" x 11.25" (bleed) $1,000 $1,700 Half Page 7.125" x 4.75" $675 $1,325 Quarter Page " x 4.75" $400 $1,100 Spots highlighted in yellow are premium advertisement locations. The following tabs are available: Monday, Tuesday, Wednesday, Thursday/Friday, Speakers, Expo and General Info *Non-members pay "non-exhibitor" rates OHCE REGISTRATION BAG LITERATURE INSERT RATES QUANTITY SPECS EXHIBITOR NON-EXHIBITOR* 600 inserts 8.5" x 11" (or smaller) $400 $1,100 *Non-members pay "non-exhibitor" rates The Voice (1 issue) + OHCE Program = 10% off total The Voice (2 issues) + OHCE Program = 15% off total The Voice (3 issues) + OHCE Program = 20% off total FILE REQUIREMENTS Preferred File Format High resolution PDF/X-1a files are strongly recommended, WITHOUT crop marks. PDFs must be high resolution, CMYK format with fonts embedded or converted to outlines. Image Resolution All photos must have a resolution of 300dpi at 100% of the print size. All color images must be in CMYK format: no RGBs, Pantones or spot colors. Full page bleed requirements Any important information must be kept within the LIVE AREA to avoid risk of being cut off. Material intended to bleed must extend a minimum of 1/8" beyond the trim. Anything less than 1/8" cannot be guaranteed to have a consistent bleed. Please do NOT use crop marks. If they are used, an offset of 1/4" or greater is required. OHCE REGISTRATION BAG LITERATURE INSERT Vendors are responsible for printing and shipping all promotional literature for arrival at the conference warehouse by November 1. OHCE program advertisements are due by September 1. We accept ad materials by . Limit 5 MB file size. ads to Rebecca Maguire at rmaguire@arvc.org. CONFERENCE PROGRAM November 8-11, 2016 Fort Worth Convention Center Fort Worth, TX Howdy! Welcome to a wonderful show of hospitality! 4

5 arvc.org digital opportunities SKYSCRAPER This format enables you to place a larger ad on secondary pages where viewers spend more time as they review valuable information in detail. This ad is located under the masthead on the right side of the screen. RECTANGLE Make a great first impression! Your ad will appear on the home page on a rotating basis as well as on the main page of each section. This ad is located under the masthead on the right side of the screen. The number of rectangle ads available is limited to preserve their high-visibility rate. BOTTOM BANNER This high-visibility, run-of-site position places your ad on nearly every page on the site except for the home page. This ad is located below page content, above page footer. Viewers will see your ad as they scroll down to find the resources they re searching for. ARVC.ORG RATES* SIZE SPECS MEMBER NON-MEMBER Skyscraper 160px x 600px $375 $495 Rectangle 180px x 150px $300 $395 Bottom Banner 728px x 90px $150 $195 *Rates shown are per month. Must be purchased together for same calendar year to receive discount: 3+ months = 10% off total 6+ months = 15% off total 12+ months = 20% off total DIGITAL SPECIFICATION File formats:.jpg,.png,.gif Graphic quality: 72dpi minimum; 96dpi maximum DIGITAL POLICIES AND PROCEDURES: We require a minimum of seven business days lead time to implement an ad. notification is sent upon activation and prior to expiration. We do not guarantee the number of click-throughs. Advertising must be paid in full prior to activation of advertising. All rates subject to change. Rates are non-commissionable. Ad placement: A limited number of ads can be carried each month. Ads must be submitted electronically. ads to Rebecca Maguire at rmaguire@arvc.org. 5

6 GoCampingAmerica.com digital opportunities SKYSCRAPER Your ad will appear on search result pages and park profile pages where viewers typically spend more time as they evaluate their campground choices. RECTANGLE Make a great first impression as campers begin their search for their next camping destination! Your ad will appear on the home page on a rotating basis as well as on the main page of each section. The number of rectangle ads available is limited to preserve high visibility. BOTTOM BANNER This high-visibility run-of-site position places your ad on nearly every page on the site except for the home page. Campers will see your ad as they scroll down to find the camping resources and information they need. GOCAMPINGAMERICA RATES* SIZE SPECS MEMBER NON-MEMBER Skyscraper 160px x 600px $395 This premium ad position is available to members only Rectangle 180px x 150px $495 This premium ad position is available to members only Bottom Banner 728px x 90-px $325 This premium ad position is available to members only *Rates shown are per month. Must be purchased together for same calendar year to receive discount: 3+ months = 10% off total 6+ months = 15% off total 6+ months = 20% off total DIGITAL SPECIFICATION File formats:.jpg,.png,.gif Graphic quality: 72dpi minimum; 96dpi maximum DIGITAL POLICIES AND PROCEDURES: We require a minimum of seven business days lead time to implement an ad. notification is sent upon activation and prior to expiration. We do not guarantee the number of click-throughs. Advertising must be paid in full prior to activation of advertising. All rates subject to change. Rates are non-commissionable. Ad placement: A limited number of ads can be carried each month. Ads must be submitted electronically. ads to Rebecca Maguire at rmaguire@arvc.org. 6

7 TO PLACE AN ADVERTISEMENT WITH ARVC Contact Rebecca Maguire at or x101 TO BECOME AN ARVC MEMBER Contact Madeline Hinkfuss at or x102