WINNIPEG, MB SPONSORSHIP OPPORTUNITIES

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1 WINNIPEG, MB SPONSORSHIP OPPORTUNITIES July 5 th, 2012

2 JUNO JUNO AWARDS AWARDS QUICK QUICK FACTS FACTS ABOUT US The JUNO Awards is a proud Canadian Music Awards show which has grown extensively throughout the last 43years As it travels to different parts of Canada each year (beginning in 2002), not only do the artists and audiences grow rapidly, but the JUNO Awards have now become a WEEK-LONG CANADIAN MUSIC CELEBRATION which includes public and private events for all music lovers from children and teens, to adults. JUNOS ARE GREEN For more on JUNO Awards sustainability initiatives please visit: junoawards.ca AUDIENCE DEMOGRAPHICS -3 rd Most-watched JUNOS ever on CTV, up 25% from last year! -2 Million viewers watched the entire show -Nearly 7 Million viewers in total tuned in DID JUNO? 29% 20% 15% 7% 22% JUNO AWARD categories A2-17 A18-24 A % A35-49 A50-59 A60+ JUNO Affiliated & JUNO Week Events JUNO Week attendees Million dollars in visitor spending (Economic impact on past Host Cities)

3 SPONSORSHIP UNLEASH SPONSOSORSHIP YOUR BENEFITS BRANDS BENEFITS ROCKSTAR! JUNO Awards Sponsorship Sponsorship with the JUNO Awards is an incredible opportunity to be a part of Canada s biggest music celebration! Sponsors benefit from the following: -Brand awareness and visibility in front of a unique and diverse audience of artists, music industry, media and music fans alike! -Engage communities on a national and local level through exclusive promotional opportunities offering once in a lifetime JUNO experiences! -Leveraging brand through customized onsite activations at consumer facing JUNO events! -Corporate hospitality at private music industry JUNO events! -The JUNO Effect! Which translates into increased branding, marketing, sales and overall credibility in Canada and the worldwide market.

4 SPONSORSHIP OPPORTUNITIES SPONSORSHIP LEVELS NATIONAL $ 200,000 OFFICIAL $ 60,000+ EVENT $ 10,000+ AWARD $ 15,500+ JUNOFEST VENUE $ 6,000+ COMMUNITY $ 5,000+ (All sponsorship levels have customized options)

5 SPONSORSHIP BENEFITS JUNO Awards Sponsor benefits range based on level of commitment. Benefits can include: -Category exclusivity -Ticket benefits with access to private music industry events -On-site brand activation at JUNO events -Product placement at select JUNO events -Social media integration across platforms -Integration in JUNO affiliated and lead-up events -JUNO Awards website brand exposure -Create customized consumer content and contests with access to once-in-a-lifetime JUNO VIP experiences -Exposure on JUNO Awards marketing materials and online communities -Corporate hospitality -Integration with media partnerships -Association with MusiCounts -Alignment with JUNO sustainability initiatives

6 SOCIALIZING WITH THE JUNOS DIGITAL BRAND RECOGNITION: Opportunity to build online platforms and databases via branding within JUNO social media and online communities. JUNO News -E-blasts sent out monthly to approx. 55,000+ opt in database -Opportunity to communicate contest messaging or provide e-coupons to drive online or in-store purchasing junoawards.ca -JUNO Blog and Contest pages featuring sponsor promotions, with logo and links JUNO Social Media -Contests and messaging via Official JUNO communities on Facebook, Twitter, Pinterest and Instagram JUNO iphone/android App -iphone App: 6,548+ downloads from itunes store. App appears in Featured Apps and Great Canadian Apps. -Android App: 212+ downloads from Google Play

7 2013 JUNO AWARDS MARKETING PARTNERSHIPS ACTIVATE YOUR BRAND AT THE JUNOS JUNO Award Sponsors receive substantial exposure and value via national and local marketing partnerships partners include: Over $2.39 million in value in 2013 JUNO Marketing partnerships Each year the JUNO Awards partners with top brands and promotional partners to deliver exciting and unique JUNO activations and experiences to Canada s music fans.

8 THANK YOU! We will customize a sponsorship package that aligns with your marketing and sponsorship needs. We look forward to the opportunity to partner with you. Carolyn Dunne Sr. Manager, Sponsorship carolyn@junoawards.ca ext. 238 Jade Goulet Sr. Coordinator, Sponsorship jade@junoawards.ca ext. 250