CSE Assessing and Monitoring the Health of an STM Journal 7/9/2015

Transcription

1 CSE 2015 Assessing and Monitoring the Health of an STM Journal Margaret Perkins Director of Manuscript Editing New England Journal of Medicine 1

2 What do we monitor? We monitor all the standard measures Impact factor, other overall measures Submissions, acceptance rate Time frames (peer review, production) Traffic at NEJM.org Author satisfaction Subscriptions and site licenses Advertising and reprints Media coverage Social media activity Impact Factors 2

3 General Medical Journals Journal Citations (2013) Articles published (2013) Impact Factor NEJM 257, Lancet 176, Ann Intern Med 47, JAMA 124, BMJ 85, PLOS Med 16, Articles Published in 2014 (% accepted) Original Research n=237 (5%) Letters n=540 (16.8%) Review Articles n=76 (38%) Images n=106 (2.1%) Commentary n=142 Other Articles n=73 (14.6%) Perspectives n=188 (16.8%) 3

4 Research Received Audience, 2014 NEJM.org audience: 55% physician, on par with U.S. audience: 51% physician. 4

5 Print Reach Worldwide print distribution down 3% overall compared with Print issue revenue is almost 40% of total NEJM. Author Satisfaction We were pleased to publish your article in the May 14th issue of the New England Journal of Medicine. Recognizing that the road from submission to publication requires a good deal of effort on the part of our authors, I am writing at this time to solicit feedback on the process. I would be most grateful to hear from you by about the experience of having your manuscript reviewed, accepted, edited, and published by the Journal. 5

6 Mission The purposes of the Massachusetts Medical Society shall be to do all things as may be necessary and appropriate to advance medical knowledge, to develop and maintain the highest professional and ethical standards of medical practice and health care, and to promote medical institutions formed on liberal principles for the health, benefit and welfare of the citizens of the Commonwealth. Some Recent Strategies Key Clinical Points Challenges (Image challenge, Case challenges) Quick Takes Interactive Cases and other interactive material Audio summaries and podcasts 6

7 Quick Reference for Clinicians 7

8 NEJM Electrolyte Challenge NEJM Case Challenge 8

9 Animated Video Quick Takes Quick Takes published: 8 in 2014, 9 so far in Two approaches: Video Summary Top Images in Clinical Medicine Adamantinomatous Craniopharyngioma Containing Teeth 270,954 views An Unusual Auricular Foreign Body 105,298 views 9

10 Article Views Average monthly article views (HTML & PDF) were up about 4% in Worldwide Visits 4,500,000 Worldwide visits up 5% compared with Mobile visits are growing and represent 24% of traffic. 4,000,000 3,500,000 3,000,000 2,500,000 2,000, ,500,000 1,000, ,000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 10

11 Top Viewed Perspectives in 2014 Article Title Issue Date Views Predicting the Fallout from King v. Burwell Exchanges and the ACA Dec ,611 Abolishing Mammography Screening Programs? A View from the Swiss Medical Board May 22 99,573 Ebola A Growing Threat? Oct. 9 79,130 Face to Face with Ebola An Emergency Care Center in Sierra Leone Ebola Virus Disease Current Knowledge Interactive Perspective Sept ,077 Sept ,839 Top-Viewed Research & Editorials in 2014 Article Type Article Title Issue Date Views Original Article Angiotensin-Neprilysin Inhibition versus Enalapril in Heart Failure Sept ,177 Original Article Ebola Virus Disease in West Africa The First 9 Months of the Epidemic and Forward Projections Oct ,411 Original Article Outpatient Glycemic Control with a Bionic Pancreas in Type 1 Diabetes July ,299 Original Article Randomized Trial of Protocol-Based Care for Early Septic Shock Editorial Ebola and Quarantine Editorial The ProCESS Trial A New Era of Sepsis Management May 1 181,113 Nov. 20 March ,779 61,140 11

12 Ebola Center at NEJM.org NEJM Live Audio Ebola Webcast To provide latest info on the outbreak for clinicians and policy makers from highly reliable sources without the media hype. Webcast Registr. = 25,921 Live listeners = 5,630 22% of registrants tuned in 12

13 NEJM on Facebook! NEJM on Twitter! 13

14 ipad Edition Since 2012, there have been 290k downloads. Early 2015 included a release of a refreshed ipad Edition. iphone Apps This Week app, 600k+ downloads since Image Challenge, 13k purchases since

15 Research Submissions by Region 2014 China Physician Survey Strength of brand in China Nearly half would recommend NEJM as trustworthy source to colleagues Those who use NEJM turn to it frequently (25% visit NEJM.org daily, 67% weekly) Over one-third consider NEJM the gold standard vs. other sources Low satisfaction with other content sources Local language important, mobile access critical 30 15

16 New NEJM Associate Editors Dr. Gary Wong (Hong Kong) Dr. Rui-Ping Xiao (Beijing) Key objectives: Establish peer review network in China Expedite editorial review of articles from China Validate research behind clinical trials Develop outreach: standards for high-quality research Partnership with Harvard Business Review Physician leaders and healthcare administrators represent a new audience. We will develop new capabilities and resources (e.g., events, research). May lead to new partner opportunities with HBR and others. 16

17 October 2014 Live Event on Healthcare Transparency Onsite and virtual 3786 registrants Broke HBR webcast record (3600) 3445 registrants opted in for future messaging (90% opt-in rate) 17

18 Things Change Health can be transient, which is why we monitor it. We try to understand the challenges and address them in ways that are true to our mission. Thank you! 18