RATE CARD (Print) Effective on 1 January, Image to be updated

Transcription

1 RATE CARD (Print) Effective on 1 January, 2018 Image to be updated

2 Cosmopolitan Magazine 2018 Rate Card Cosmopolitan Frequency: Monthly Circulation: 58,000 -Newsstands 42,000 -Subscription 10,000 -Others 6,000 Advertising Rates (in HK$) Basic 6x 12x 15x Back Cover 177, , , ,000 Inside Front Cover Spread 221, , , ,000 Inside Back Cover 110, ,000 99,000 94,000 Full page (FP) 57,800 54,900 52,000 49,100 Double page spread (DPS) 115, , ,000 98,300 REMARKS Production cost for standard advertorials: HK$6,000 per page; Standard advertorial production cost includes: 1 x copywriting, 1 x editing, 2 x artwork layouts, 1 x color separation Shooting cost: HK$2,000 per product shot Production cost for special creative, styled features or pictorial advertising will be subject to separate quotations 15% Loading will be applied for consecutive pages, special size creative and fixed positional advertisement

3 Cosmo Magazine Mechanical Specifications double page spread inside front spread full page Trimmed Size 277mm x 426mm Bleed Size 287mm x 436mm Trimmed Size 277mm x 412mm ( no cutter request ) Bleed Size 287mm x 422mm ( no cutter request ) Trimmed Size 277mm x 213mm Bleed Size 287mm x 223mm REMARKS Artwork files will only be accepted in digital format

4 Cosmo Bride 2018 Rate Card Cosmo Bride Frequency: Biannual Circulation: 30,000 Advertising Rates (in HK$) Back Cover 126,000 Inside Front Cover Spread 176,000 Inside Back Cover 95,000 Full page (FP) 57,800 Double page spread (DPS) 115,600 Half Page (HP) 36,800 REMARKS Rates for special creative will be subject to separate quotations 15% Loading will be applied for consecutive pages Loading will be applied for any special size creative and fixed positional advertisement No cancellation is accepted for all special and prime position bookings No cancellation is accepted in less than 6 weeks prior to the relevant Hong Kong distribution date for all Cosmo-produced advertorials & creative gimmick bookings No cancellation is accepted in less than 4 weeks prior to the relevant Hong Kong distribution date for all ROP position bookings

5 Cosmo Magazine Booking & Material Deadline Issue Thematic Ads Cosmo produced Advertorials Booking Deadline PDF file Deadline Booking Deadline PDF file Deadline Jan-18 1 Dec Dec Nov Nov 2017 Feb Dec Jan Dec Dec 2017 Mar-18 5 Feb Feb Jan Jan 2018 Apr-18 1 Mar Mar Feb Feb 2018 May Mar Apr Mar Mar 2018 Jun-18 1 May May Apr Apr 2018 Jul-18 1 June June May May 2018 Aug June Jul June Jun 2018 Sep-18 1 Aug Aug Jul Jul 2018 Oct Aug Sep Aug Aug 2018 Nov Sep Oct Sep Sep 2018 Dec-18 1 Nov Nov Oct Oct 2018 REMARKS - Publishing date - 1st day of month - Booking Deadline - 25 days before publishing date - Material Deadline - 15 working days before publishing date Cosmo Hong Kong is distributed in Hong Kong, Macau and South China region Cosmo Hong Kong is on sale latest by 23rd day of the month preceding the cover date, except March issue. No cancellation will be accepted for all prime and special position bookings No cancellation will be accepted in less than 6 weeks prior to the relevant Hong Kong on-sale date for all Cosmo-produced advertorials & creative gimmick bookings No cancellation will be accepted in less than 4 weeks prior to the relevant Hong Kong on-sale date for all ROP bookings A pre-press cost of HK$500 per page will be charged if an advertiser fails to supply PDF (CMYK print ready) with digital proof (ISO 39L) on or before the material deadline as stipulated above

6 RATE CARD (Digital) Effective on 23 March, 2018

7 Cosmo website - Desktop Rate Card All in Gross HKD including 15% agency commission. Desktop Daily Rate 1. Home page (100%) 10, Channel Index Page (100%) 8, Website Domination (Exclude Homepage, Channel Index Pages, Branded Content Pages and other Marketing Pages) 50,000-25% SOV (Website Domination) 20,000 Desktop Ad Units Included Format 1. Home page Billboard Canvas, MREC, Super Banner 2. Channel Index Page Billboard Canvas, MREC, Super Banner 3. Website Domination (Exclude Homepage, Channel Index Pages, Branded Content Pages and other Marketing Pages) Billboard Canvas, MREC, Super Banner Special Format Loading Desktop: Skyscraper, Half Page, Crazy Ad 1 format 20% 2 formats 25% 3 formats 30% Special request TBC

8 Cosmo website - Mobile Rate Card All in Gross HKD including 15% agency commission. Mobile Daily Rate Minimum Buy 1. Home Page + Channel Index Page 18,000 1 day 2. By Channel (Guarantee only first two mobile ad units are Companion banners) - Sold by CPM Jan - Feb Mar - May Jun - Aug Sep - Dec Fashion Channel Beauty Channel Entertainment Channel Bride Channel ROS (Run-of-Site) Mobile Ad Units Included Daily Rate Minimum Buy 1. Home page/channel Index Page LREC, MREC 2. By Channel Companion Banners LREC, MREC 3. Interscroller (No guarantee to appear with Companion Banners even from the same booking) Jan - Feb Mar - May Jun - Aug Sep - Dec Fashion Channel Beauty Channel Entertainment Channel Bride Channel ROS (Run-of-Site) REMARKS - For banner placements less than 1 week, 30% loading will be applied on top (except for daily rate). - The position for homepage & channel index page availability is on a first come, first served basis. - Mobile Companion Banners and Interscroller may not appear in the same page or session even bought in the same booking. - Video format: MPEG4, maximum file size 2mb. Recommend 10 sec, maximum 30 sec. Open image with Play button and Ending image are required. No Looping is allowed. - HTML5 Responsive is a must. - For 100% SOV on CPM mobile inventory (i.e. all Companion Banners and Interscroller on pages other than Home Page and Channel Index Page), a 100% loading has to be added. Advertisers can buy up to 60% of Mobile Banners inventory without loading or 100% of inventory at 100% loading. - ROS banners: no guarantee of appearance in key channels.

9 Cosmo Website Advertorial, Social Media & EDM Rate Card All in Gross HKD including 15% agency commission. Social Media A. Facebook Newsfeeds (exclude minimum boosting fee of $3,000 & handling charge) - Cosmopolitan 40,000 - CosmoGIRL! 24,000 - CosmoBody 18,000 - CosmoCAMPUS 15,000 B. Instagram - Cosmopolitan/ CosmoGIRL! (exclude minimum boosting fee of $3,000 & handling charge) - 1. Instagram Newsfeed - organic post 35, Instagram Newsfeed - dark post 35, Instagram Story - organic with 1 week highlight 35,000 Social Media Bundle buy (exclude minimum boosting fee of $6,000 & handling charge) - Facebook + Instagram (A + B1/B2/B3) 51,000 (net) REMARKS - All materials for instagram must follow the required spec >>

10 Cosmo Website Advertorial, Social Media & EDM Rate Card All in Gross HKD including 15% agency commission. Advertorials Advertorials (Both Desktop and Mobile) 30,000 EDM E-newsletter 16,500 Custom Solo 1.5 Custom Solo Minimum Buy (HKD) 15,000 REMARKS - A 20% loading will be applied for Video Advertorial, production if needed to be quoted separately - Advertorial/Video Advertorial includes one week of thumbnail lead in at Home Page/Channel Index Page

11 Cosmo Website - Native Ad Rate Card In Net HKD excluding 15% agency commission Native Ads (Both Desktop and Mobile) - CPC model Channel Guaranteed Clicks Editorial Native Ads Packaged Cost (Net in HK$) Native Ad Package cost (Net in HK$) Fashion ,000 45,000 Entertainment ,000 30,000 Beauty & Health ,000 30,000 Bride ,000 20,000 ROS (Run-of-Site) ,000 19,000 REMARKS - Entitlement of each Native Ads package will be delivered within 4 consecutive weeks from the date of commencement - A minimum of two new creatives are required for each Native Ad package booked

12 Cosmo Digital - Remarks - Minimum booking value of $20,000 required per digital booking / contract, including both banners and other digital formats. - The above advertising rates do not include production cost except for advertorial. - Native Ad Text hyperlink: maximum of 26 Chinese characters with space. - The position availability is on a first come, first served basis. - Booking Deadline 14 working days prior to campaign launch. - Material Deadline (client to provide files) - 7 working days prior to campaign launch. In case of late submission of materials, extension/ postponement of campaign period will not be allowed - The advertiser and the advertising agency shall be fully liable to pay the publisher for all rates and charges in respect of the uncompleted portion of the advertising services under the contract. - The turnaround time will be extended - subject to complexity of banners. - Booking Cancellation Deadline: 8 weeks prior to campaign launch date. Reschedule of any campaign needs to be notified 4 weeks in advance of campaign launch date and subject to availability. Advertiser must ensure all text and images are legible, properly displayed and scaled proportionally within the website on all common browsers and display resolutions. The publisher reserves the right to withdraw any advertisements that are not displayed properly. - System will pick the corresponding resolution based on user s mobile device. If no high resolution format is submitted, system will pick the low resolution format as default. - Quotations are valid for 1 month from issue date and SCMP Magazine has the right to change prices after 1 month if bookings are not confirmed. - Guideline for html5: INFORMATION FOR SUBMISSIONS - Name of advertiser - Creative files - Alternate text (if applicable) - Linking URL

13 Cosmo Digital - Banner Ad Formats

14 Cosmo Digital - Banner Ad Formats

15 Cosmo Digital - Banner Ad Formats Desktop Banner Dimension Maximum file size Format** Video supported Accept 3 rd party Adserving Frequency Capping Large Billboard Canvas 1068x kb gif, jpg, png or html5 Yes* Yes No Billboard Canvas 970x kb gif, jpg, png or html5 Yes* Yes No Super Banner 728x90 100kb gif, jpg, png or html5 Yes* Yes No Medium Rectangle 300x kb gif, jpg, png or html5 Yes* Yes No Half Page 300x kb gif, jpg, png or html5 Yes* Yes No Skyscraper (x2) 160x kb jpg No No No Native Ad^ 750x kb jpg, png No Only 3 rd party click tag is accepted No

16 Cosmo Digital - Banner Ad Formats Mobile / Tablet Banner Dimension Maximum file size Format** Video supported Accept 3 rd party Adserving Frequency Capping Large Rectangle 672x kb gif, jpg, png or html5 Yes* Yes No Medium Rectangle 600x kb gif, jpg, png or html5 Yes* Yes No Interscroller 768x kb gif, jpg No Only 3 rd party tracking tag is accepted Native^ 750x kb jpg, png No Only 3 rd party click tag is accepted No No

17 Thank you! For Enquiries, please contact Sales Department sales.hearst@scmp.com