Transform Your Business With Analytical Innovations. SAP Forum UK, July 2013 Timo Elliott

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1 Transform Your Business With Analytical Innovations SAP Forum UK, July 2013 Timo Elliott

5 ANALYTIC MATURITY Prescriptive: How can we make it happen? Predictive: What will happen? Diagnostic: Why did it happen? Descriptive: What happened? Hindsight Insight Foresight 2013 SAP AG. All rights reserved. 5

6 NEW INFORMATION SIGNALS What signals are you missing? :-) Brand Sentiment Higher NPS Asset Tracking Increase Productivity Propensity to Churn Greater Retention Predictive Maintenance Less Downtime Personalized Care Loyal Customers Real-time Demand/ Supply Forecast More Efficient Network Optimization Lower Cost Product Recommendation More Sales 360 O Customer View Loyal Customers Insider Threats Greater Security Risk Mitigation, Real-time Retain Market Value Fraud Detection Lower Risk 70% of respondents can envisage a killer application for big data that would be very useful or spectacular for their business. The majority chose not to disclose what that application would be because it would provide a competitive advantage. AIIM survey of 345 Information Professionals 2012

8 THE DATIFICATION OF DAILY LIFE

IN-MEMORY In-memory computing will have a long term, disruptive impact by radically changing users expectations, application design principles,

12 IN-MEMORY In-memory computing will have a long term, disruptive impact by radically changing users expectations, application design principles, products architecture and vendors strategy New Reality: In-memory computing is ripping up the rules Gartner 2013 SAP AG. All rights reserved. 12

Acquisition costs may be higher, but if you calculate out a TCO, it s going to

15 SIMPLER Don t let somebody say to you we can t go inmemory because it s so much more money. Acquisition costs may be higher, but if you calculate out a TCO, it s going to be less. Donald Feinberg, Gartner VP & Distinguished Analyst Source: IDC SAP HANA Market Assessment Survey, SAP AG. All rights reserved. 15

BREAKING DOWN BARRIERS Plan Act Structured

17 Faster Smarter Simpler ANALYTICS OPERATIONS By 2016 in-memory column-store DBMS using storage-class memory will replace 25% of traditional DW and OLTP systems -- Gartner 2013 SAP AG. All rights reserved. 17

18 REAL-TIME DATA PROCESSING PLATFORM Fewer Layers Same Core Data Simpler Landscape Traditional Databases & Solutions Specialty Analytic Databases Transact Analyze SAP RTDP Analyze & Transact in Real-time

Smart Grid Business Intelligence A network of truth creation, not a single version

A PLATFORM FOR EVERYONE Free developer licenses, easy

Performance Management Governance, Risk, Compliance Real-time data platform

43 SAP ANALYTICS Capture Analyze Engage Analytic applications from SAP Industry Line of Business Analytic solutions from SAP Business Intelligence Enterprise Performance Management Governance, Risk, Compliance Real-time data platform Databases In-memory Information management 2013 SAP AG. All rights reserved. 49

45 Timo Elliott, SAP Blog: timoelliott.com

46 2013 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see for additional trademark information and notices SAP AG. All rights reserved. 53

Learn from Experience: How SAP Runs SAP to Supercharge CRM. Axel Buelow, Head of Application Services and Acting CIO, SAP AG

Learn from Experience: How SAP Runs SAP to Supercharge CRM Axel Buelow, Head of Application Services and Acting CIO, SAP AG Connected megatrends reshape the role of IT Pervasive access Information Big